Taboola Introduces Taboola For Audience; Publishers See Over 10% Traffic Growth
Taboola Introduces Taboola For Audience; Publishers See Over 10% Traffic Growth
Taboola (NASDAQ:TBLA), a global leader in powering recommendations for the open web, today announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever.
Taboola（纳斯达克：TBLA）是推荐系统的全球领导者，今天宣布推出 Taboola for Audience，这是一种新的基于人工智能技术的功能，可帮助发布者驱动大量流量，这比以往任何时候都更为关键。
Taboola for Audience allows publishers to future-proof their audience development goals and navigate substantial changes affecting their referral traffic from search and social media. In 2024 alone, publishers have contended with changes to search engine and social media traffic, as well as ongoing uncertainty around the impact of Generative AI advancements.
Taboola for Audience 让发布者未来的受众开发目标更具预见性，并应对影响其搜索引擎和社交媒体推荐流量的重大变化。光在2024年，发布者们就不得不应对搜索引擎和社交媒体推荐流量的变化，以及有关生成式人工智能进步影响的持续不确定性。
Publishers are making use of Taboola for Audience capabilities and with it, Taboola has driven nearly 10 percent more traffic to select publisher sites. making it a top referral source after social media and search. Among select publishers, Taboola for Audience is the single largest traffic referral source after social media and search as well.
发布者正在利用 Taboola for Audience 的功能，Taboola已经将近10%的流量引导至选择的发布者网站，成为社交媒体和搜索之后最重要的转化来源之一。在选择的发布者中，Taboola for Audience 是仅次于社交媒体和搜索的最大流量转化来源。