Hikvision Digital Technology: Innovative LED Display Solutions Transform Experience and Boost Opportunities for Sports Stadiums
Hikvision Digital Technology: Innovative LED Display Solutions Transform Experience and Boost Opportunities for Sports Stadiums
HANGZHOU, China, July 25, 2024 /PRNewswire/ -- As modern sports venues evolve to become multifunctional, personalized, and tech-savvy, the expectations for a better fan experience are skyrocketing. Today's stadiums are no longer just places to watch a game—they're dynamic hubs for entertainment and community engagement. In this context, technology can play a crucial role by providing convenient, immersive, and tailored solutions. For instance, high-quality LED displays deliver crystal-clear visuals and dynamic content that keep fans engaged. However, there are still several challenges that need to be addressed first.
随着现代体育场馆向多功能、个性化和科技化的转变,对更好的粉丝体验的期望正在飙升。今天的体育场馆不再仅是观看比赛的场所,而是娱乐和社区参与的动态中心。在这种情况下,技术可以通过提供方便、沉浸式和量身定制的解决方案发挥至关重要的作用。例如,高品质LED显示屏提供清晰的视觉效果和动态内容,让粉丝保持投入。但还有一些需要解决的挑战。
Display challenges for operations and fan experience in sports entertainment
运营和体育娱乐中的显示挑战
One of the biggest issues here is making sure everyone can see clearly. Old displays often don't give the clear, high-quality pictures fans need to fully enjoy the game, especially from far away seats. This not only takes away from the overall experience but also makes it harder for fans to stay engaged.
最大的问题之一是确保每个人都能清晰地看到。旧的显示屏往往不能为粉丝提供他们需要的清晰、高质量的图片,尤其是远离座位的观众。这不仅会削弱整体体验,也会让粉丝难以保持投入。
Another big hurdle is relying on static content for ads and information. Traditional advertising boards can't show dynamic content that captures fan attention effectively. Fixed-format scoreboards and side boards add to the problem because they can't adjust to different event needs, further limiting the venue's ability to provide a tailored experience. All of this reduces potential ad revenue and fails to create an engaging environment for spectators.
另一个大障碍是依靠静态的广告和信息。传统的广告牌不能显示有效吸引粉丝关注的动态内容。固定格式的记分牌和侧板加剧了这个问题,因为它们不能适应不同的活动需求,进一步限制了场馆提供定制体验的能力。所有这些都会减少潜在的广告收入,未能为观众创造有吸引力的环境。
Complex maintenance can also cause headaches for the operations team. Keeping traditional display facilities running and updated often takes a lot of time and money, pulling resources away from other important areas.
复杂的维护也会给运营团队带来麻烦。保持传统的显示设施运行和更新通常需要大量的时间和金钱,从而分散了其他重要领域的资源。
Embracing Innovative LED display trends in modern sports stadiums
在现代体育场馆中拥抱创新的LED显示屏趋势
To overcome these challenges mentioned above, sports stadiums need to invest in modern technologies. Transitioning to the rapidly growing LED display technology and innovative solutions seems to be a great choice.
为了克服上述挑战,体育场馆需要投资现代技术。转向快速增长的LED显示屏技术和创新解决方案似乎是个不错的选择。
As noted in the latest report by Coherent Market Insights, large screen displays with higher resolutions like 4K and 8K are gaining adoption in various commercial settings like retail stores, sports arenas, and corporate offices for better visual experiences. Dataintelo's analysis indicated that businesses are increasingly leveraging large-scale LED displays for outdoor advertising, with their vibrant colors and dynamic content capabilities, to capture consumer attention and enhance brand visibility.
正如Coherent Market Insights最新报告所指出的,像0.4万和0.8万这样更高分辨率的大屏幕显示器在零售商店、体育场馆和公司办公室等各种商业场所中得到采用,以获得更好的视觉体验。 Dataintelo的分析表明,企业越来越多地利用大规模LED显示屏进行户外广告,其充满活力的颜色和动态内容的功能能够吸引消费者关注,增强品牌可见度。
According to Verified Market Research, the LED stadium screens market size is projected to reach USD 2.72 Billion by 2030, growing at a CAGR of 5.64% from 2024 to 2030 globally. The advanced displays address visibility issues, provide versatile and customizable display options, and elevate operational efficiency and revenue in the evolving landscape of sports entertainment.
根据Verified Market Research的数据,到2030年,全球LED体育场馆屏幕市场规模预计将达到2.72亿美元,从2024年到2030年将以5.64%的年复合增长率增长。这种先进的屏幕解决了能见度问题,提供了多样化和可定制的显示选项,并在不断发展的体育娱乐环境中提高了运营效率和收入。
- Innovative display for versatile content
- 多功能的创新显示屏
Modern sports venues are improving the fan experience with large LED displays. These high-quality screens provide clear visuals and engaging content, ensuring every fan has a great view, whether they are courtside or in the upper tiers. Instant replays, live stats, and dynamic graphics make the game more exciting. These displays can also show player interviews, promotional videos, and directions, making them useful for concerts and corporate events, too.
现代体育场馆正在通过大型LED显示屏提高粉丝体验。这些高质量的屏幕提供清晰的视觉效果和引人入胜的内容,确保每个粉丝都有一个很好的视图,无论他们是坐在场边还是上层。即时重播、实时统计和动态图形使比赛更加精彩。这些显示屏还可以播放选手采访、推广视频和指引,使它们对音乐会和企业活动也很有用。
- Increased advertising opportunities
- 增加广告机会
LED displays offer great advertising opportunities. Eye-catching scoreboards, perimeter displays, and video walls attract top sponsors, providing valuable advertising space. Interactive LED systems engage fans with light shows and games during breaks, increasing the value of ad spots. Virtual and augmented reality add another layer of engagement, offering fans unique views and extra information through their smart devices. This increased interaction translates to higher ad revenue.
LED显示屏提供了巨大的广告机会。引人注目的记分牌、周边显示和视频墙吸引了顶级赞助商,提供了有价值的广告空间。交互式LED系统通过光秀和游戏吸引粉丝在休息期间参与,增加广告位的价值。虚拟和增强现实增加了另一层参与度,通过智能设备为粉丝提供独特的视角和额外信息。这种增加的互动转化为更高的广告收入。
- Effortless maintenance
- 简便的维护
LED displays in stadiums often require high maintenance convenience to avoid impacting other facilities and event schedules. Advanced LED design can overcome structural challenges while providing stable, high-quality display performance, ensuring safety and ease of installation and maintenance. It usually supports both front and rear maintenance, making the displays operate at optimal performance with minimal effort.
运动场馆中的LED显示屏通常需要高维护便利性,以避免影响其他设施和活动计划。先进的LED设计可以克服结构上的挑战,同时提供稳定、高质量的显示性能,确保安全易于安装和维护。它通常支持前后维护,使显示器以最小的努力运行在最佳状态。
- Enhanced aesthetic appeal
- 增强美学吸引力
LED displays also enhance the aesthetic appeal of sports venues, contributing to their modern and sleek architectural identity. The integration of LED technology into sports is not just about offering a clearer view of the game; it's about crafting a visually impressive and emotionally engaging atmosphere that captivates the audience.
LED显示屏还增强了体育场馆的美学吸引力,为其现代和简洁的建筑特色做出了贡献。将LED技术融入体育不仅仅是为了提供比赛的更清晰视野;而是要打造一个视觉上令人印象深刻、情感上引人入胜的氛围,从而吸引观众。
Magic LED Cube: Enhancing experience and boosting revenue at OlympiaWorld Innsbruck
Magic LED Cube:在奥林匹亚因斯布鲁克增强体验和提升收入
These trends have successfully addressed the challenges faced by sports venues, exemplified by innovations at OlympiaWorld Innsbruck, which boasts a rich legacy as the esteemed host of multiple Winter Olympics. Its hockey stadium was facing a challenge with its outdated scoreboard and struggling to keep pace with modern sports entertainment standards. This affected fans' ability to fully engage in the thrilling action on the ice.
这些趋势已经成功地应对了体育场馆面临的挑战,特别是在奥林匹亚因斯布鲁克,其创新得到了体现,拥有着多届冬季奥林匹克运动会的优良历史传统。其曾面临过一个挑战,即其老旧的记分牌不能满足现代体育娱乐标准的需求。这影响了球迷在冰上进行充分刺激性行动的能力。
In response, OlympiaWorld Innsbruck has significantly enhanced its stadium with a 96 m2 octagonal LED display cube powered by Hikvision's P3.9 Outdoor Fixed LED technology. The display cube features cabinets that support 45° bevel cut angles, enabling customized angle splicing to create the unique octagonal shape.
为了应对这一挑战,奥林匹亚因斯布鲁克大幅提升了其体育场馆,采用海康威视的P3.9户外固定LED技术,增加了一个96平方米的八角形LED显示屏立方体。该显示屏立方体配备支持45度斜角切割的柜体,可以进行定制角度接缝,以创建独特的八角形。
The innovative design not only improves the stadium's visual appeal but also attracts more sports enthusiasts. The 20 m2 sides and 4 m2 edges of the cube provide a seamless visual experience for live streaming, replays, and scoreboard functionalities. High-resolution, dynamic LED displays ensure clear visibility and versatile content delivery, optimizing view experience, fan engagement, and also event management.
创新的设计不仅提高了体育馆的视觉吸引力,还吸引了更多的体育爱好者。该立方体的20平方米的侧边和4平方米的边缘为直播概念、重播和记分牌功能提供了无缝的视觉体验。高分辨率、动态LED显示屏确保清晰可见和多样化内容传递,优化观看体验、球迷参与度,同时也优化了事件管理。
The 4 m2 edge displays are strategically positioned to showcase sponsor advertisements, maximizing exposure and opening new advertising avenues, thereby boosting revenue for OlympiaWorld. Additionally, these displays are easy to maintain from both front and rear, ensuring stable operations and minimized costs.
4平方米的边缘显示屏被巧妙地放置在展示赞助商广告的战略位置上,增加了曝光率并开启了新的广告渠道,从而提高了奥林匹亚因斯布鲁克的营业收入。此外,这些显示屏可以从前面和后面轻松维护,确保稳定运行和降低成本。
OlympiaWorld Innsbruck's integration of Hikvision's LED technology highlights its commitment to innovation and excellence in sports entertainment. This transformation enhances the fan experience and serves as a model for other sports venues. By embracing modern LED display solutions, stadiums can stay competitive, ensuring every spectator enjoys an immersive and captivating experience.
奥林匹亚因斯布鲁克整合海康威视的LED技术突显了其在体育娱乐方面的创新和卓越承诺。这种变革提高了球迷的体验,并为其他体育场馆树立了榜样。通过拥抱现代化的LED显示解决方案,体育场馆可以保持竞争力,确保每个观众都能享受沉浸式和引人入胜的体验。
Find out more
了解更多
To find out how Hikvision solutions help OlympiaWorld Innsbruck elevate fan engagement and advertising opportunities, please read the case study here. If you have similar needs or interests, please check out its latest outdoor LED displays.
如何海康威视的解决方案帮助奥林匹亚因斯布鲁克提高球迷参与度和广告机会,请在此处阅读案例研究。如果您有类似的需求或兴趣,请查看其最新的户外LED显示屏。
SOURCE Hikvision Digital Technology
来源:海康威视数字技术