L'ORÉAL PARIS' NEW HAIR COLOR INNOVATION, COLORSONIC, NOW EXCLUSIVELY AVAILABLE AT TARGET
L'ORÉAL PARIS' NEW HAIR COLOR INNOVATION, COLORSONIC, NOW EXCLUSIVELY AVAILABLE AT TARGET
NEW YORK, July 25, 2024 /PRNewswire/ -- L'Oréal Paris, the trailblazer in permanent hair color innovation, today proudly announces the exclusive launch of its award-winning new hair color device, Colorsonic, at Target.com and Target stores nationwide. Developed and incubated by L'Oreal for ten years, Colorsonic is a first-of-its-kind at-home hair color device with over 29 patents. Designed for all hair types, lengths, and textures, it makes hair coloring easier by automatically mixing dye and developer in a perfect 1:1 ratio with the press of the button.
L'Oreal Paris是永久染发领域的先驱者，今天自豪地宣布其屡获殊荣的新款染发设备Colorsonic在Target.com和全美Target门店独家上市。由L'Oreal公司开发和孵化了十年的Colorsonic，是首款家用染发设备，拥有29个专利。它适用于所有发质、长度和质地的头发，通过按下按钮自动以完美的1:1比例混合染料和氧化剂，使染发变得更加轻松。
Target is known for its wide range of product offerings that draw consumers to spend time exploring in-store. The retailer has been adding even more diverse, innovative, sustainable and affordable brands to discover, making Colorsonic a seamless fit into the retailers' current innovation strategy.
Target以其广泛的产品选择而闻名，吸引消费者在店内花费时间进行探索。该零售商一直在增加更多不同、创新、可持续和经济实惠的品牌，使Colorsonic与其当前的创新战略完美结合。
This synergy makes Target the perfect partner for L'Oréal Paris on the roll out of this next generation of hair color. The introduction of Colorsonic brings tech to an arena that has seen little disruption over the past 115 years, making it fitting that L'Oréal Paris, the inventors of permanent hair color, once again revolutionize the category.
这种协同工作使Target成为L'Oreal Paris在推出这一头发染色下一代产品上的完美合作伙伴。Colorsonic的推出将科技带到了一个在过去115年中看到很少颠覆的领域，因此这一发明永久头发染色的L'Oreal Paris再次颠覆了该领域。
Ali Goldstein, President of L'Oréal Paris USA notes "L'Oréal Paris has remained steadfast in its dedication to pushing the envelope and innovating to better serve our consumers, which is now more evident than ever with the introduction of Colorsonic." She continues, "exclusively launching the product online and in-stores at Target was the natural next step as Target is known for its game-changing offerings that make lasting impacts on their shoppers."
L'Oreal Paris USA总裁Ali Goldstein表示：“L'Oreal Paris一直致力于推动超越极限和创新，以更好地服务我们的消费者，而Colorsonic的推出更是如此。”她继续说：“在Target网店和门店独家推出产品是顺理成章的，因为Target以其改变游戏规则的产品而闻名，这对他们的购物者产生了深远影响。”
In line with the Target motto to 'Expect More, Pay Less', Target guests will now have access to modern, salon-inspired hair color at a fraction of the time it takes them to currently apply at-home color. The in-store experience will also shake up the hair color aisle with a new and disruptive shelf structure that L'Oréal Paris developed hand-in-hand with the Target store merchandising team. Consumers will be driven to Pick, Pop, Press: they'll pick a device from shelf, pop in their shade selection from one of 20 brilliant shades, and run home to press for color.
符合Target“期待更多，花费更少”的座右铭，Target的顾客将可以在家中花费不到目前自己染发所需时间的零头获得现代的理发店灵感头发染色。店内体验也将通过L'Oreal Paris与Target店内商品团队共同开发的新颖、有冲击力的货架结构来颠覆头发染色通道。消费者将被引导选择、弹出、按下：他们将从货架上选择一个设备，从20个明亮的色调中选择自己的颜色，然后回家按下按钮染发。
"We know consumers look to Target to find what's new and what's next and that's exactly what L'Oreal Paris is delivering with Colorsonic," said Rick Gomez, Target's chief commercial officer. "I'm proud of this exclusive partnership, because this represents another big step forward for our beauty business as Target invests in the kind of products and services to help consumers engage, discover, play, learn, and shop."
“我们知道消费者期待在Target找到新的、未来的产品，这正是L'Oreal Paris通过Colorsonic交付的，”Target首席商业官Rick Gomez说道。他继续说：“我为这个独家合作感到自豪，因为这代表着Target的美容生意再次迈出了一大步，Target正在投资于那些可以帮助消费者参与、发现、玩耍、学习和购物的产品和服务。”
Colorsonic is available now at Target.com and in 1,000 Target stores nationwide. It is available for a suggested retail price of $124.99 for the device and $29.99 for the color cartridges.
Colorsonic现在可在Target.com和全美1000家Target门店购买。它的建议零售价为124.99美元（设备）和29.99美元（染发墨盒）。
About L'Oreal Paris USA
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L'Oréal Paris' iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please LOrealParisUSA.com or follow on Instagram (@LOrealParis), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA) TikTok (@LOrealParisUSA) and Pinterest (@LOrealParisUSA).
关于L'Oreal Paris USA
L'Oreal Paris是L'Oreal USA，Inc.的全面美容品牌，致力于通过大众市场提供豪华和创新的产品和服务，以赋予女性权力。该品牌的标志性口号“因为我值得”，始于1973年的美国，旨在庆祝女性的美丽和内在自我价值。100多年来，L'Oreal Paris已经为世界各地的女性提供四大类美容产品：染发、护发、护肤和化妆品。随着L'Oreal在1909年发明了染发剂，该品牌继续以其优秀的品质，在染发、护理和造型领域担当领头羊，旗下品牌包括：优质偏好、法雅、Colorista、Elvive、常在颜色、以及Elnett Satin Hairspray等。L'Oreal Paris通过其知名品牌Revitalift、Pure-Sugar、Pure-Clay、Age Perfect和Sublime Bronze提供经过科学验证的护肤产品，旨在解决个体的皮肤问题。L'Oreal Paris的标志性化妆品包括畅销款Voluminous Lash Paradise，以及Infallible、True Match、Colour Riche、Voluminous和Visible Lift系列。有关L'Oreal Paris的更多信息以及个性化建议、专业技巧和独家内容，请登录LOrealParisUSA.com，或在Instagram（@LOrealParis）、Twitter（@LOrealParisUSA）、Facebook（@LOrealParisUSA）TikTok（@LOrealParisUSA）和Pinterest（@LOrealParisUSA）上关注。
SOURCE L'Oreal Paris
来源：欧莱雅巴黎