Disney and Warner Bros Offer Discounted Bundle To Reduce Churn Rate: Report
Disney and Warner Bros Offer Discounted Bundle To Reduce Churn Rate: Report
Walt Disney Co (NYSE:DIS), Disney Entertainment, and Warner Bros. Discovery Inc (NASDAQ:WBD) have launched a new streaming bundle in the U.S., combining Disney+, Hulu, and Max.
Walt Disney Co(纽交所: 迪士尼)，Disney Entertainment和Warner Bros.Discovery Inc(纳斯达克: WBD) 在美国推出了新的流媒体套餐，将Disney+，Hulu和Max结合在一起。
The bundle is available for purchase on any of the three streaming platforms' websites.
这个套餐可以在任何三个流媒体平台的网站上购买。
The bundle costs $16.99/month with ads and $29.99/month without ads, offering up to 38% savings compared to purchasing the services separately, Variety reports.
据 Variety 报道，该套餐的费用为每月16.99美元（带广告）和每月29.99美元（无广告），相对于单独购买服务可节省高达38%的费用，并提供来自顶级娱乐品牌（包括ABC，CNN，DC，Discovery，Disney，食品网络，外汇期货，HBO，HGTV，Hulu，Marvel，Pixar，Searchlight，星球大战和华纳兄弟）的广泛内容。
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The new offering combines three popular streaming services into one monthly subscription, providing a broad range of content from top entertainment brands, including ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Star Wars, and Warner Bros.
这一新的套餐将三个受欢迎的流媒体服务合并为一个月度订阅，提供来自顶级娱乐品牌（包括ABC，CNN，DC，Discovery，Disney，食品网络，外汇期货，HBO，HGTV，Hulu，Marvel，Pixar，Searchlight，星球大战和华纳兄弟）的广泛内容。
This bundle gives subscribers access to franchises like Family Guy, Bob's Burgers, Disney's Frozen, The Avengers, Star Wars, Toy Story, Batman, Game of Thrones, Lord of the Rings, and Harry Potter.
这个套餐为订阅用户提供了许多系列内容，例如《恶棍天使》，《餐桌上的谋杀案》，迪士尼的《冰雪奇缘》，漫威的《复仇者联盟》，星球大战，玩具总动员，蝙蝠侠，权力的游戏，指环王和哈利波特。
This ad-supported bundle offers savings of up to 38.8% compared to purchasing the services separately.
此套餐不含广告，相较于单独购买服务，可节省高达38.8%的费用。
The individual prices are Disney+ Basic at $7.99, Hulu with ads at $7.99, and Max With Ads at $9.99. The no-ads bundle saves nearly 35% compared to the standalone prices, with Disney+ Premium at $13.99, Hulu no-ads at $17.99, and Max Ad-Free at $16.99.
单个服务的价格为：Disney + 基础版 7.99美元，Hulu 广告版 7.99美元和 Max 广告版 9.99美元。不带广告的套餐相较于单独购买，可节省近35%的费用，费用分别为：Disney+ 高级版 13.99美元，Hulu 广告版 17.99美元和 Max 无广告版 16.99美元。
The strategy behind this partnership aims to increase engagement and reduce churn rates. Additionally, bundles can lower customer acquisition costs.
这个合作的策略旨在提高用户满意度和降低流失率。此外，套餐能够降低用户获客成本。
The partnership is crucial for Warner Bros. Discovery, which just lost its long-standing NBA broadcasting rights to Disney, Comcast Corp (NASDAQ:CMCSA), and Amazon.Com Inc (NASDAQ:AMZN).
这个合作对于华纳兄弟发现公司来说至关重要，因为他们刚刚失去了长期 NBA 广播权，这个权利被迪士尼、康卡斯特公司和亚马逊公司获得了。
Warner Bros Discovery stock has lost over 37% in the last 12 months. Disney gained 4% in the last 12 months.
华纳兄弟发现公司的股价在过去12个月中已经下跌了超过37%，而迪士尼在过去12个月中上涨了4%。
On July 25, Macquarie downgraded Warner Bros. Discovery from Outperform to Neutral with a $9 price target.
7月25日，麦格理将华纳兄弟发现公司的评级从Outperform降至Neutral，并将价格目标设定为9美元。
Price Actions: WBD shares traded higher by 4.13% at $8.12 at the last check on Friday. DIS is up 0.66% at $89.80.
价格操作：上周五，WBD股票在上涨4.13%至8.12美元。Disney股票上涨了0.66%至89.80美元。