After Mulling Tesla Catchup Plan, Nissan Slashes Production In Japanese Plant Due To Falling US Demand
After Mulling Tesla Catchup Plan, Nissan Slashes Production In Japanese Plant Due To Falling US Demand
In response to weakening demand in the U.S., Nissan Motor Co., Ltd. (OTC:NSANY) has significantly curtailed production at its main Japanese plant, insiders reveal.
据内部人士透露，为应对美国市场需求疲软，日产汽车（OTC:NSANY）已大幅削减其日本主要工厂的生产。
What Happened: Nissan has slashed its planned production by a third at its Kyushu plant in southwest Japan, Reuters reported on Monday. This reduction will affect the output of the Rogue crossover model, a key vehicle in the company's lineup.
据路透社周一报道，日产在其位于日本西南部的九州工厂的计划生产已削减三分之一。这将影响到公司车型阵容中关键的Rogue交叉车型的产量。
Unlike its rivals Toyota Motor Corp. (NYSE:TM) and Honda Motor Co., Ltd. (NYSE:HMC), Nissan does not offer hybrid models in the U.S. This has led to Nissan missing the recent uptick in demand for hybrid vehicles as U.S. consumers' enthusiasm for electric vehicles wanes.
与竞争对手本田汽车（NYSE:HMC）和丰田汽车（NYSE:TM）不同，日产在美国不提供混合动力车型。这导致日产错过了近期美国消费者对混合动力车的需求增加，因为他们对新能源车的热情正在下降。
Nissan now intends to produce just under 25,000 vehicles at its Kyushu plant this month, including about 10,000 Rogue crossovers for export, which is half of its original plan.
日产现在计划在本月的九州工厂生产不到25,000辆汽车，包括约10,000辆用于出口的Rogue交叉车型，这只有原计划的一半。
Nissan's current inventory stands at 640,000 vehicles globally, the highest in over four years. The company's struggles in the U.S. market add to its existing challenges of a shrinking market share in China.
日产目前的全球库存量为640,000辆，是四年来最高水平。公司在美国市场的困境加剧了它在中国市场份额缩小的现有挑战。
Why It Matters: Nissan's decision follows a near-total wipeout in its profits from April to June and a reduction in its full-year outlook. The company had to offer substantial discounts in the U.S. to clear out the 2023 model of the Rogue, which was becoming harder to sell with the introduction of the 2024 model.
为了清理即将进入2024年的车型，日产不得不在美国提供大幅优惠，其在4月到6月份期间的利润几乎完全被抹去，全年业绩预期也因此下调。
Earlier in July, Nissan and Honda were contemplating a collaboration to develop automotive software and EV charging infrastructure to enhance their competitiveness in the electric vehicle market.
7月初，日产和本田正在考虑合作开发汽车软件和新能源车充电基础设施，以提升它们在新能源汽车市场上的竞争力。
This move is intended to help the companies catch up in the EV market, where they have lagged behind competitors like Tesla Inc. (NASDAQ:TSLA) and China's BYD Co. Ltd. (OTC:BYDDY) (OTC:BYDDF).
此举旨在帮助这两家公司追赶特斯拉公司（NASDAQ:TSLA）和中国的比亚迪股份有限公司（OTC:BYDDY）（OTC:BYDDF）等竞争对手在新能源汽车市场上的领先地位。
Despite selling two electric vehicles, Nissan's lack of hybrid offerings in the U.S. market has been a significant setback. Goldman Sachs analysts noted a shift in demand towards hybrids in the overall U.S. market, with Nissan's hybrid launch not expected until 2026. In May, Nissan paused its plans for two electric sedans in the U.S. while expanding its EV lineup to five vehicles.
尽管日产正在销售两款电动汽车，但在美国市场上缺乏混合动力车型是一个重大障碍。高盛分析师指出，美国市场整体需求正在向混合动力转移，而日产的混合动力车型发布预计要等到2026年。今年5月，日产暂停了在美国推出两款电动轿车的计划，同时将其电动汽车系列扩展到5款车型。
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Image by KELENY via Shutterstock
Image by KELENY via shutterstock
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
本报道使用Benzinga Neuro生成，并由Pooja Rajkumari编辑