ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
Bridging the gap between theory and practice, the 'Global CMO Homecoming' will bring the best CMOs in the field to the brightest in the marketing classroom
全球CMO回归计划将携手业内最优秀的CMO与最优秀的营销课堂，缩小理论与实践之间的差距。
NEW YORK, July 29, 2024 /PRNewswire/ -- The Global CMO Growth Council, Association of National Advertisers (ANA) and LIONS today announce the launch of 'Global CMO Homecoming,' a collaborative initiative designed to bridge the gap between the marketing industry and academia. This initiative aims to bring Chief Marketing Officers to university campuses to share their insights and experiences with marketing students, preparing the next generation of marketing leaders.
2024年7月29日，纽约-全球CMO增长委员会、全国广告协会（ANA）和LIONS今天宣布推出“全球CMO回归计划”，这是一项旨在弥合营销行业和学术界之间鸿沟的合作举措。该计划旨在将CMO带到大学校园，与营销学生分享他们的见解和经验，为培养下一代营销领导者做好准备。
In collaboration with the ANA Educational Foundation (AEF), 'Global CMO Homecoming' offers students the chance to learn from the best in the marketing field. This initiative will provide students with exposure to real-world advertising cases and invaluable insights from top CMOs. CMOs participating in the program will have the opportunity to connect with their alma mater or a school of their choice, showcasing their career successes, sharing their expertise with new talent, extending brand visibility for their company, and creating a pipeline of entry-level talent.
与全国广告协会教育基金会（AEF）合作，“全球CMO回归计划”为学生提供了从营销领域中学习的机会。这一旨在增长营销组织和才智的计划将为学生提供接触真实世界广告案例和来自顶级CMO的宝贵见解。参加该计划的CMO将有机会与母校或自选学校联系，展示他们的事业成就，与新人才分享他们的专业知识，扩展公司品牌的能见度，并创造入门级人才的管道。
With a mission of helping prepare the next generation of marketing leaders and enriching, attracting and retaining top talent, 'Global CMO Homecoming' will enhance professors' curricula, and build a bridge between the professor community and the marketing industry.
“全球CMO回归计划”的使命是帮助准备下一代营销领袖并丰富，吸引和留住最优秀的人才，增强教授的课程内容，并在教授社区和营销行业之间架起一座桥梁。
'Global CMO Homecoming' is led by Global CMO Growth Council "Talent and Marketing Organization" Working Team Co-Chairs Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, and Elizabeth Rutledge, Chief Marketing Officer at American Express.
“全球CMO回归计划”由全球CMO增长委员会“人才和营销组织”工作组共同主席Julia Goldin，乐高集团首席产品和营销官，以及美国运通首席营销官Elizabeth Rutledge领导。
"It's all about getting CMOs and senior marketing leaders back to their schools and universities that they care for and love," said Rutledge. "It's such an exciting initiative for all of us because of our love of the craft, and to encourage the next generation of talent to have the same love that we do."
Rutledge表示：“这一切都在于让CMO和高级营销领导者回到他们所关心和热爱的学校和大学。这对我们所有人来说都是一个激动人心的举措，因为我们热爱这个行业，希望鼓励下一代人才也有同样的热爱。”
"This has proven to be so helpful– we get so much benefit from engaging with students, whether it's small or large groups– from hearing from them, from answering their questions, from getting closer to that generation," added Goldin, "and falling a bit more in love with the work that we do."
Goldin补充道：“这被证明非常有用-我们从与学生接触中获得了很多好处，无论是小组还是大组-从听取他们的声音，回答他们的问题，更接近那一代人，”“并更加热爱我们所做的工作。”
The ANA Educational Foundation works with more than 4,000 professors and 110 university networks. During the fall 2024 semester, Global CMO Growth Council delegates will be matched with this extensive academic community. The AEF will promote the initiative through its network and match CMOs with professors for in-person or virtual visits.
全国广告协会教育基金会与4,000多名教授和110个大学网络合作。在2024年秋季学期中，全球CMO增长委员会代表将与这个广泛的学术社区匹配。AEF将通过其网络推广这一计划，并将CMO与教授匹配为面对面或虚拟拜访。
"Business leaders in most other industries are heavily involved with universities — from career development, curriculum and in the classrooms. It's encouraging to see leaders in our industry now stepping up en masse to inject real-world insights and experiences into the classrooms," said Nick Primola, Group EVP of the ANA Global CMO Growth Council. "We hope to use this as a springboard to boost momentum that will endure over time, with global reach."
全国广告协会全球CMO增长委员会集团执行副总裁Nick Primola表示：“大多数其他行业的商业领袖都与大学密切合作，从职业发展、课程和课堂中受益匪浅。令人鼓舞的是，我们行业的领导者现在正在集体站起来，将现实世界的见解和经验注入课堂中。” “我们希望利用这一点作为我们的跳板，推动具有全球影响力的持续势头。”
To learn more about the ANA's initiatives or to participate in 'Global CMO Homecoming,' please visit .
了解更多有关全国广告协会的举措或参与“全球CMO回归计划”，请访问。
ABOUT THE GLOBAL CMO GROWTH COUNCIL:
The Global CMO Growth Council is a partnership between ANA and Cannes LIONS and represents over 1,200 chief marketers worldwide. Chaired by Marc Pritchard, chief brand officer at Procter & Gamble, the leadership team includes 50 chief marketers from the world's top brands. Since its launch in 2018, the Growth Council has mobilized thousands of CMOs and industry leaders around the world to transform marketing into a force for economic growth and a force for societal good. It is a community of influential and distinguished marketing leaders addressing key issues facing CMOs, their companies, and all of the stakeholders they serve. Chief marketers hold a privileged responsibility to accelerate broad and bold initiatives that will lead to lasting benefits for their brands, their customers, and our global society.
关于全球CMO增长委员会：
全球CMO增长委员会是全国广告协会和戛纳狮子之间的伙伴关系，代表了全球1200多名首席营销官。由宝洁公司首席品牌官Marc Pritchard担任主席，领导团队包括来自全球顶级品牌的50个首席营销官。自2018年推出以来，增长委员会已经动员了世界各地的数千名CMO和业内领袖，将营销转变为经济增长和社会福利的力量。它是一个由有影响力和杰出的营销领袖组成的社区，解决CMO、他们的公司和所有他们服务的利益相关者面临的关键问题。首席营销官有责任推动面向他们的品牌、客户和我们全球社会的广泛和大胆的创新举措。
Media contact:
Rose Levy
[email protected]
(202) 262-1635
媒体联系人：
Rose Levy
[email protected]
(202) 262-1635
SOURCE Global CMO Growth Council
来源：全球CMO增长委员会