Microsoft Reports Sharp Decline In Xbox Hardware Sales For Q4, But There's A Silver Lining
Microsoft Reports Sharp Decline In Xbox Hardware Sales For Q4, But There's A Silver Lining
Microsoft Corp's (NASDAQ:MSFT) latest earnings report reveals a mixed bag for its Xbox division. Hardware sales have taken a significant hit, dropping 42% year-over-year in the fourth quarter.
微软公司（NASDAQ: MSFT）最新财报显示，其Xbox部门表现交替。硬件销售大幅下滑，四季度同比下降42%。这是在上一季度出现31%的下降之后，由于节假日促销在 Q2 中略微上升了 3%，总体趋势一直在下降。据 IGN 报道，这种趋势已持续几个季度，Q1 的下降也下降了 7%。
This follows a 31% decline in the previous quarter, and although there was a slight uptick of 3% in Q2 due to holiday promotions, the overall trend has been downward. According to IGN, this pattern has persisted for several quarters, with a 7% drop noted in Q1 as well.
这种硬件销售下降并不限于 Xbox。Circana 最近的报告显示，包括Sony Group Corp.（NYSE: SONY）和Nintendo ADR（OTC: NTDOY）在内的所有主要游戏机制造商在2024年5月经历了两位数的百分比下降。特别是 Nintendo Switch 见证了最大的下降。这些下降表明游戏机的自然生命周期，因为所有三个主要系统现在都处于当前一代的后期阶段。Xbox 已承认这种趋势，并暗示正在开发“下一代”游戏机，在假日季节期间预计会有更多信息发布。
Industry-Wide Decline in Hardware Sales
行业板块硬件销售普遍下滑
This decline in hardware sales isn't isolated to Xbox alone. Circana's recent report shows that all major console makers, including Sony Group Corp. (NYSE:SONY) and Nintendo ADR (OTC:NTDOY), have experienced double-digit percentage declines in May 2024.
这种硬件销售下降不仅仅局限于 Xbox。Circana 最近的报告显示，在2024年5月，包括Sony Group Corp.（NYSE: SONY）和Nintendo ADR（OTC: NTDOY）在内的所有主要游戏机制造商都经历了两位数的百分比下降。
The Nintendo Switch, in particular, saw the most significant drop. These declines indicate the natural life cycle of gaming consoles, as all three major systems are now in the later stages of their current generations. Xbox has acknowledged this trend and hinted at the development of a "next-gen" console, with more information expected around the holiday season.
其中尤以 Nintendo Switch 的下降最明显。这些下降表明游戏机的自然生命周期，因为所有三个主要系统现在都处于当前一代的后期阶段。Xbox 已承认这种趋势，并暗示正在开发“下一代”游戏机，在假日季节期间预计会有更多信息发布。
The Silver Lining: Gaming Revenue Soars
喜闻乐见的是，微软旗下的游戏游戏收入增长强劲。总游戏收入同比增长了44%，创下了新的季度纪录。
Despite the slump in hardware sales, Microsoft's gaming revenue tells a more positive story. Overall gaming revenue surged 44% year-over-year, setting new quarterly records.
尽管硬件销售下滑，微软的游戏收入告诉我们一个更积极的故事。总的游戏收入同比增长了44%，创下了新的季度纪录。据此可知成为此增长原因之一的是微软收购了 Activision Blizzard，而其去年并不是微软收入的一部分。该收购增加了显著的 48 个净影响点，说明 Xbox 除了 Activision Blizzard 业务之外的营收表现并不如去年那么强。不过，Xbox 的内容和服务业务营收同比增长了 61%，其中收购带来了 58 个净影响点。
This impressive growth can be attributed to the acquisition of Activision Blizzard, which was not part of Microsoft's revenue stream last year.
这种印象深刻的增长可以归因于收购 Activision Blizzard，并且该增长在去年不是 Microsoft 的营收来源。
The acquisition added a significant 48 points of net impact, suggesting that Xbox's non-Activision-Blizzard business has not performed as strongly as it did last year. However, Xbox content and services revenue saw a remarkable 61% increase year-over-year, with 58 points of net impact from the acquisition.
该收购增加了显著的 48 个净影响点，说明 Xbox 除了 Activision Blizzard 业务之外的营收表现并不如去年那么强。不过，Xbox 的内容和服务业务收入同比增长了 61%，其中收购带来了 58 个净影响点。
Image credits: VGV MEDIA on Shutterstock.
图片来源：Shutterstock上的VGV MEDIA。