Harris, Trump's $122M August Ad Blitz Targets 5 Swing States: Which Companies Will Benefit?
Harris, Trump's $122M August Ad Blitz Targets 5 Swing States: Which Companies Will Benefit?
As polling and betting markets peg the 2024 presidential race between Kamala Harris and Donald Trump as a dead heat, billions will likely be spent on advertising.
由于民意调查和博彩市场将卡玛拉·哈里斯和唐纳德·特朗普之间的2024年总统大选定为死胡同，十亿美元可能会花在广告上。
According to Bloomberg, Harris and Trump have collectively booked $122 million in advertising time through the end of August, with 98% of the spending focused on just five swing states:
据彭博社报道，截至8月底，哈里斯和特朗普共预订了1.22亿美元的广告时间，其中98％的支出仅集中在五个摇摆州：
- Pennsylvania — 19 electoral votes.
- Michigan — 15 electoral votes.
- Wisconsin — 10 electoral votes.
- Georgia — 16 electoral votes.
- Arizona — 11 electoral votes.
- 宾夕法尼亚州 — 19 张选举人票。
- 密歇根州 — 15 张选举人票。
- 威斯康星州 — 10 张选举人票。
- 格鲁吉亚 — 16 张选举人票。
- 亚利桑那州 — 11 张选举人票。
New swing state polling shows Harris gaining major ground on Trump; the election is very much up in the air with just over three months to go.
新的摇摆州民意调查显示，哈里斯在特朗普身上取得了重大进展；选举悬而未决，还有三个多月的时间。
Most of the $122 million in advertising will likely go to television commercials, the most popular networks include:
在1.22亿美元的广告中，大部分可能会投向电视广告，最受欢迎的网络包括：
- CBS, owned by Paramount Global (NASDAQ:PARA) (NASDAQ:PARAA).
- Fox and Fox News, owned by Fox Corporation (NASDAQ:FOX) (NASDAQ:FOXA).
- ABC and ESPN, owned by Walt Disney Co (NYSE:DIS).
- NBC and MSNBC, owned by Comcast Corporation (NASDAQ:CMCSA).
- CNN and TBS, owned by Warner Bros Discovery Inc (NASDAQ:WBD).
- 哥伦比亚广播公司，由派拉蒙环球（纳斯达克股票代码：PARA）（纳斯达克股票代码：PARAA）拥有。
- 福克斯和福克斯新闻，由福克斯公司（纳斯达克股票代码：FOX）（纳斯达克股票代码：FOXA）拥有。
- 美国广播公司和ESPN，归沃尔特·迪斯尼公司（纽约证券交易所代码：DIS）所有。
- NBC和MSNBC，由康卡斯特公司（纳斯达克股票代码：CMCSA）拥有。
- CNN和TBS，归华纳兄弟探索公司（纳斯达克股票代码：WBD）所有。
The following are the largest publicly traded local TV conglomerates:
以下是最大的本地上市电视集团：
- Gray Television, Inc. (NYSE:GTN)
- Sinclair Inc (NASDAQ:SBGI)
- Nexstar Media Group Inc (NASDAQ:NXST)
- 格雷电视公司（纽约证券交易所代码：GTN）
- 辛克莱公司（纳斯达克股票代码：SBGI）
- Nexstar Media Group Inc（纳斯达克股票代码：NXST）
The 2024 election is projected to eclipse $10 billion in advertising, with $2.7 billion dedicated to the presidential race.
预计2024年大选的广告收入将超过100亿美元，其中27亿美元专门用于总统竞选。
Social media advertising has also become more popular in recent years — according to a post on X, the Harris campaign spent $28.6 million on Facebook and Instagram, owned by Meta Platforms Inc (NASDAQ:META), along with Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google and YouTube. Meanwhile, Trump spent $1.4 million.
近年来，社交媒体广告也变得越来越受欢迎——根据X上的一篇文章，哈里斯的竞选活动在由Meta Platforms Inc（纳斯达克股票代码：META）以及Alphabet Inc（纳斯达克股票代码：GOOG）（纳斯达克股票代码：GOOG）（纳斯达克股票代码：GOOG）谷歌和YouTube旗下的Facebook和Instagram上花费了2860万美元。同时，特朗普花费了140万美元。
Trump's campaign has possibly instead turned digital advertising efforts to Elon Musk's X. Musk endorsed Trump for president on July 13.
相反，特朗普的竞选活动可能将数字广告工作转向了埃隆·马斯克的X。马斯克于7月13日支持特朗普当选总统。
According to the FEC, the Biden (now Harris) campaign had over $95 million in cash on hand at the end of June. Trump had $128 million. Harris reportedly raised $200 million shortly after entering the race in late July.
联邦竞争委员会称，拜登（现为哈里斯）竞选活动在6月底手头有超过9500万美元的现金。特朗普有1.28亿美元。据报道，哈里斯在7月下旬参加竞选后不久就筹集了2亿美元。
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Photo: Shutterstock
照片：Shutterstock