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Uxin Fiscal Year Ended March 31, 2024, Annual Letter to Shareholders

Uxin Fiscal Year Ended March 31, 2024, Annual Letter to Shareholders

优信截至2024年3月31日的财政年度,致股东的年度信函。
优信 ·  07/31 00:00

Dear Shareholders,

亲爱的股东们,

First and foremost, on behalf of Uxin, I would like to extend our heartfelt gratitude for your unwavering support and trust. It is my pleasure to share with you the remarkable business progress we have made over the past fiscal year, as well as our strategic outlook for the future through this shareholder letter.

首先,我谨代表Uxin对你们坚定不移的支持和信任表示衷心的感谢。我很高兴通过这封股东信与您分享我们在上一财年取得的显著业务进展以及我们对未来的战略展望。

The current economic landscape in China is entering a new phase of development, bringing numerous challenges to various industries, including the used car sector. Notably, the competitive pricing strategies initiated by car manufacturers early last year have severely disrupted the price structure of the used car market, leading to a substantial decline in profitability across the industry.

中国当前的经济格局正在进入一个新的发展阶段,给包括二手车行业在内的各个行业带来了许多挑战。值得注意的是,汽车制造商去年年初启动的竞争性定价策略严重扰乱了二手车市场的价格结构,导致整个行业的盈利能力大幅下降。

However, we are pleased to see opportunities amidst these challenges. Over the past year, China's used car market has continued its rapid growth trajectory, with national used car transactions surpassing 18 million units in 2023, reflecting a near 15% year-over-year increase. The government's series of favorable policies to encourage the development of the used car industry, coupled with substantial incentives for trading in old cars for new ones, have spurred consumption growth in the sector. In an increasingly complex and dynamic operating environment, resources are beginning to concentrate towards leading used car dealers, providing long-term sustainable growth and profitability opportunities for companies that excel in scale, branding, and efficiency.

但是,我们很高兴在这些挑战中看到机遇。在过去的一年中,中国二手车市场继续保持快速增长势头,2023年全国二手车交易量超过1800万辆,同比增长近15%。政府鼓励二手车行业发展的一系列优惠政策,加上用旧车换新车的大量激励措施,刺激了该行业的消费增长。在日益复杂和动态的运营环境中,资源开始集中在领先的二手车经销商身上,这为在规模、品牌和效率方面表现出色的公司提供了长期的可持续增长和盈利机会。

Uxin's unique business model, characterized by our flagship used car superstores, has demonstrated strong competitive advantages across various dimensions, becoming increasingly prominent in the cities where our superstores are located. In the four quarters of fiscal year 2024, our retail sales continued to grow, with a total of 10,179 units sold throughout the year. From January to March 2024, even during the traditional slow season of the Spring Festival, we achieved retail sales of 3,124 units, a 38% increase compared to the same period last year. Our superstores have become the leading brand in their respective regions, with a Net Promoter Score (NPS) consistently around 60 points for 10 consecutive quarters, the highest level in the industry, and a regional market share of 10% and growing. Our overall vehicle inventory turnover days are around 30 days, and our standardized, streamlined, and digitalized operating system has matured over the past year, significantly surpassing the industry average in operational capability and efficiency.

优信独特的商业模式,以我们的旗舰二手车超市为特色,在各个维度上都表现出了强大的竞争优势,在我们的超市所在城市中变得越来越突出。在2024财年的四个季度中,我们的零售额持续增长,全年共售出10,179套。从2024年1月到3月,即使在传统的春节淡季,我们也实现了3,124辆的零售额,与去年同期相比增长了38%。我们的超市已成为各自地区的领先品牌,净推荐值(NPS)连续10个季度持续在60分左右,为业内最高水平,区域市场份额为10%并且还在增长。我们的整体车辆库存周转天数约为30天,我们的标准化、简化和数字化操作系统在过去一年中已经成熟,在运营能力和效率方面大大超过了行业平均水平。

Reflecting on the past year, we have made substantial progress in numerous areas of our business, positioning us well for scalable profitability. I will highlight three key achievements:

回顾过去的一年,我们在许多业务领域都取得了实质性进展,为我们实现可扩展的盈利能力做好了准备。我将重点介绍三项关键成就:

First, our branding and sales capabilities have generated a positive flywheel effect, further enhancing sales efficiency. By connecting with customers through superior products and services, we have built a stronger network effect in regional markets as customer trust and reputation have grown, further boosting sales conversion rates. As a result, our in-store customer conversion rate has reached approximately 40%. Despite intense industry competition, our retail vehicle inventory turnover rate has improved by over 60% compared to the previous fiscal year, allowing us to achieve higher retail sales with the same inventory size.

首先,我们的品牌和销售能力产生了积极的飞轮效应,进一步提高了销售效率。通过通过卓越的产品和服务与客户建立联系,随着客户信任和声誉的提高,我们在区域市场建立了更强的网络效应,进一步提高了销售转化率。结果,我们的店内客户转化率已达到约40%。尽管行业竞争激烈,但与上一财年相比,我们的零售车辆库存周转率提高了60%以上,这使我们能够在相同的库存规模下实现更高的零售额。

Uxin's decade-long industry experience has greatly empowered our sales capabilities through digitalization. Our AI pricing model dynamically monitors six hundred thousands of used car data points across the internet, creating competitive models based on factors such as a car's model, age, condition, and mileage. This system, combined with customer viewing records and offline test drives, can generate purchase and sale prices and adjust them promptly to ensure Uxin's vehicles remain highly competitive in the market. During the new car price cuts, our pricing system responded quickly to adjust the acquisition and selling prices of similar models to accelerate the sales of impacted inventories. By adjusting our prices faster, we can accelerate vehicle sales, mitigate the effects of new car price reductions, and transition into the next regular sales cycle sooner.

Uxin长达十年的行业经验通过数字化极大地增强了我们的销售能力。我们的人工智能定价模型动态监控互联网上的六十万个二手车数据点,根据汽车的型号、年龄、状况和里程等因素创建竞争模型。该系统结合客户查看记录和线下试驾,可以生成购销价格并及时进行调整,以确保优信的车辆在市场上保持较强的竞争力。在新车降价期间,我们的定价系统迅速做出反应,调整了类似车型的收购和销售价格,以加快受影响库存的销售。通过更快地调整价格,我们可以加快汽车销售,减轻新车降价的影响,并更快地过渡到下一个常规销售周期。

Second, while increasing sales volume, we have also boosted our gross profit per vehicle. Our gross profit margin has risen from 1.2% in fiscal year 2023 to 5.9% in fiscal year 2024. In the used car industry, prices typically decrease as inventory ages. Therefore, by accelerating our sales turnover, we have naturally enhanced our gross profit per vehicle.

其次,在增加销量的同时,我们还提高了每辆车的毛利。我们的毛利率已从2023财年的1.2%上升到2024财年的5.9%。在二手车行业,价格通常会随着库存老化而下降。因此,通过加快销售周转率,我们自然提高了每辆车的毛利。

Meanwhile, leveraging our one-stop shopping experience at offline superstores and reconditioning factories, we have continuously expanded our high-margin value-added services. These include financing services, insurance, extended warranties, premium accessories, and maintenance. Over the past year, the penetration rate of these value-added services has rapidly increased, boosting our gross profit margin.

同时,利用我们在线下超市和工厂整修中的一站式购物经验,我们不断扩大我们的高利润增值服务。其中包括融资服务、保险、延长保修、优质配件和维护。在过去的一年中,这些增值服务的渗透率迅速提高,提高了我们的毛利率。

Additionally, our per-vehicle reconditioning costs have significantly decreased. Uxin's transparent factory is now fully operational, with vehicles taking an average of only three days to move from warehousing to sales, allowing for faster sales entry. Through bulk procurement of parts, SMART repairs, and the application of 3D printing technology, our reconditioning cost per vehicle in fiscal year 2024 has decreased by 50% compared to the previous fiscal year.

此外,我们的每辆车的翻新成本已大大降低。Uxin的透明工厂现已全面投入运营,车辆从仓储到销售平均仅需三天,从而可以更快地进入销售。通过批量采购零件、sMART维修和应用3D打印技术,我们在2024财年的每辆车的翻新成本与上一财年相比下降了50%。

Third, we have continued to reduce costs, improve efficiency, and optimize our operating expenses. Adjusted EBITDA[1] for fiscal year 2024 was a loss of RMB176 million, representing a nearly 40% reduction in losses compared to fiscal year 2023. This year, we implemented a series of cost-reduction and efficiency-enhancement measures. Looking forward, we expect fixed costs and expenses in fiscal year 2025 to be reduced by over RMB100 million compared to fiscal year 2024, driving faster overall Adjusted EBITDA profitability at the company level.

第三,我们继续降低成本、提高效率并优化运营开支。2024财年调整后的息税折旧摊销前利润 [1] 为亏损人民币17600万元,与2023财年相比,亏损减少了近40%。今年,我们实施了一系列降低成本和提高效率的措施。展望未来,我们预计,与2024财年相比,2025财年的固定成本和支出将减少超过1万元人民币,从而推动公司层面调整后的整体息税折旧摊销前利润率加快。

[1] This is a non-GAAP measure. We believe non-GAAP measures help investors and users of our financial information understand the effect of adjusting items on our selected reported results and provide alternate measurements of our performance, both in the current period and across periods. See our Financial Supplement, filed as Exhibit 99.1 to our Current Report on Form 6-K on July 31, 2024 with the SEC, "Unaudited Reconciliations of GAAP And Non-GAAP Results" for a reconciliation and additional information on non-GAAP measures.

[1] 这是一项非公认会计准则的衡量标准。我们认为,非公认会计准则指标可以帮助投资者和财务信息用户了解调整项目对我们所选报告业绩的影响,并提供本期和跨期业绩的替代衡量标准。有关非公认会计准则指标的对账和其他信息,请参阅我们于2024年7月31日向美国证券交易委员会提交的6-k表当前报告附录99.1的财务补充文件 “未经审计的公认会计准则和非公认会计准则业绩对账”。

Take marketing as an example, we have developed a highly cost-effective customer acquisition strategy, reducing advertising and promotion expenses by more than 50% compared to last year. Leveraging our large venues, we actively explored community-integrated marketing strategies by organizing events such as sports meetings, anime conventions, job fairs, and vehicle test drives etc. These activities increased our regional market exposure, generating substantial organic traffic and significantly lowering customer acquisition costs.

以市场营销为例,我们已经制定了极具成本效益的客户获取策略,与去年相比,广告和促销费用减少了50%以上。利用我们的大型场所,我们通过组织体育会议、动漫大会、招聘会和车辆试驾等活动,积极探索社区整合的营销策略。这些活动增加了我们的区域市场知名度,产生了可观的自然流量,并显著降低了获客成本。

In the past year, our offline superstore model has proven successful, placing Uxin on a rapid growth trajectory. Looking ahead to the new fiscal year, we have set three primary business objectives, aligning with our current development plan.

在过去的一年中,我们的线下超市模式被证明是成功的,使Uxin走上了快速增长的轨道。展望新财年,我们设定了三个主要业务目标,与当前的发展计划保持一致。

First, we aim to significantly increase sales volume, projecting a year-over-year retail sales growth of 150% for fiscal year 2025. We are confident in maintaining our current sales efficiency and will gradually ramp up inventory, expecting inventory levels to increase 2-3 times compared to the beginning of the fiscal year. This will drive continuous retail sales growth in the coming quarters, ensuring the achievement of our sales targets for the new fiscal year.

首先,我们的目标是大幅增加销售量,预计2025财年的零售销售同比增长150%。我们有信心保持目前的销售效率,并将逐步增加库存,预计库存水平将比本财年初增长2-3倍。这将推动未来几个季度的零售销售持续增长,确保实现新财年的销售目标。

Second, we plan to achieve company-wide profitability at scale. Our goal is to achieve positive Adjusted EBITDA for the entire company in the quarter between October and December 2024. With new car prices stabilizing, the profitability of used cars is beginning to recover, and our inventory scales and sales continue to climb. We are confident in meeting this profitability target.

其次,我们计划大规模实现全公司盈利。我们的目标是在2024年10月至12月的季度中实现整个公司的调整后息税折旧摊销前利润为正。随着新车价格的稳定,二手车的盈利能力开始恢复,我们的库存规模和销量继续攀升。我们有信心实现这一盈利目标。

Third, we will finalize the location selection and operational preparations for 2-3 new superstores, enhancing our integrated online and offline superstore network. Recently, we announced a strategic partnership with the Zhengzhou Airport District government, with a joint investment of RMB170 million to establish a new Uxin used car superstore in Zhengzhou city. As a transportation hub in central China and one of the most active cities for used car transactions, Zhengzhou boasts a population of over 13 million and a car ownership of 5 million, making it an ideal location for operating a large-scale used car superstore. Besides Zhengzhou, we are also advancing implementation plans in several other cities, which will drive Uxin's national expansion and business growth in the coming years.

第三,我们将完成2-3家新超市的选址和运营准备工作,加强我们整合的线上和线下超级商店网络。最近,我们宣布与郑州机场区政府建立战略合作伙伴关系,共同投资人民币17000万元,在郑州市建立新的优信二手车超市。作为中国中部的交通枢纽和二手车交易最活跃的城市之一,郑州人口超过1300万,汽车拥有量为500万,是经营大型二手车超市的理想地点。除郑州外,我们还在推进其他几个城市的实施计划,这将推动Uxin在未来几年的全国扩张和业务增长。

Everything is in place for us to achieve our goals. We have confidence in the competitive advantage of Uxin's superstore model and the momentum driving our business growth. We remain dedicated to leading the transformation and upgrading of China's used car industry with a steadfast commitment to customer-centric value creation. Once again, we sincerely thank you for your continued trust and support. We look forward to achieving new breakthroughs together in the coming fiscal year.

我们实现目标的一切都准备就绪。我们对优信超市模式的竞争优势和推动我们业务增长的势头充满信心。我们坚定不移地致力于以客户为中心的价值创造,致力于引领中国二手车行业的转型和升级。我们再次衷心感谢您一直以来的信任和支持。我们期待在下一财年共同实现新的突破。

Kun Dai

戴昆

Chairman and Chief Executive Officer of Uxin

Uxin 董事长兼首席执行官

声明:本内容仅用作提供资讯及教育之目的,不构成对任何特定投资或投资策略的推荐或认可。 更多信息
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