Apple Vision Pro Sparks Enterprise Interest: Tim Cook Says Companies Can 'Pursue Their Best Ideas Like Never Before'
Apple Vision Pro Sparks Enterprise Interest: Tim Cook Says Companies Can 'Pursue Their Best Ideas Like Never Before'
Apple Inc.'s (NASDAQ:AAPL) latest foray into spatial computing, the Vision Pro, is showing early signs of success in the enterprise market, CEO Tim Cook underscored during the company's earnings call.
在公司的业绩会上，苹果公司（纳斯达克:AAPL）最新的空间计算领域产品Vision Pro正在企业市场中取得初步成功，CEO tim 强调了这一点。
What Happened: "We've seen great interest for Vision Pro in the enterprise, where it can empower companies large and small to pursue their best ideas like never before," Cook stated, highlighting the device's potential beyond consumer applications.
库克表示：“在企业市场上，我们看到了对Vision Pro的极大兴趣。无论公司大小，这款设备都能使它们追求前所未有的最佳创意。”他强调了该设备在消费应用之外的潜力。
Cook mentioned that organizations like Boston Children's Hospital and passenger airline Lufthansa use Vision Pro to create innovative spatial computing experiences for workforce training. This early adoption indicates the device's potential to revolutionize professional development across various industries.
库克提到，波士顿儿童医院和航空公司汉莎航空等组织使用Vision Pro创造创新的空间计算体验，以进行员工培训。这种早期采用显示了该设备在各个行业中革新职业发展的潜力。
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He also highlighted the growing app ecosystem around Vision Pro, with over 2,500 native spatial apps and 1.5 million compatible apps for Vision OS. This robust ecosystem could be a key driver for enterprise adoption, allowing businesses to customize the device to their needs, he said.
他还强调了围绕Vision Pro的不断增长的应用生态系统，有超过2500个本地空间应用程序和150万个兼容Vision OS的应用程序。他表示，这种强大的生态系统可以成为企业采用的关键驱动器，使企业可以根据自己的需求定制设备。
Apple's Vision Pro is gaining traction in the enterprise market at a time when the company is also advancing its artificial intelligence initiatives.
苹果的Vision Pro在企业市场上正在获得越来越多的关注，而这正是该公司在推动其人工智能计划的同时所发生的。
Why It Matters: The success of Apple's Vision Pro in the enterprise market is a significant development for the company. This comes on the heels of Apple CFO Luca Maestri announcing that the company returned over $32 billion to shareholders in the third quarter, including $3.9 billion in dividends and $26 billion through stock repurchases.
为什么重要：苹果的Vision Pro在企业市场的成功是该公司的一个重要发展。这发生在苹果首席财务官卢卡·马埃斯特里宣布，公司在第三季度向股东返还了超过320亿美元，其中包括39亿美元的股息和260亿美元的股票回购。
Despite a 6.5% yearly decline in sales in Greater China, CEO Tim Cook remains optimistic about long-term prospects in the region. He highlighted that the sales decrease was less than 3% on a constant currency basis and pointed to positive indicators like a record iPhone install base.
尽管大中华地域板块销售额同比下降6.5％，但CEO Tim Cook仍对该地区的长期前景抱有乐观态度。他强调，销售下降率在恒定货币的基础上不到3％，并指出了一些积极的因子，例如创纪录的iPhone安装基数。
Analysts have also been positive about Apple's third-quarter performance, with Wedbush analyst Daniel Ives calling it a "gold-medal performance." He noted that revenue exceeded expectations and iPhone sales were strong.
分析师们也对苹果第三季度的表现持积极态度，Wedbush分析师丹尼尔·艾维斯称赞它是一个“金牌表现”。他指出，公司的营业收入超出了预期，iPhone销售强劲。
Apple's third-quarter earnings report beat expectations, with revenue growing year-over-year. However, the stock initially saw a slight dip due to concerns over China and Services performance.
苹果的第三季度财报超出了预期，营业收入同比增长。然而，由于对于中国和服务业表现的担忧，股票最初出现了轻微下跌。
Price Action: Apple's stock closed at $218.36 on Thursday, down 1.68% for the day. In after-hours trading, the stock increased by 0.57%. Year to date, Apple's stock has risen by 17.63%, according to data from Benzinga Pro.
价格行为：苹果的股价在周四收于218.36美元，下跌1.68%。在盘后交易中，股价上涨了0.57%。根据Benzinga Pro的数据，截至目前，苹果的股价已经上涨了17.63%。
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Photo courtesy: Apple
图片提供：苹果
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