Nintendo's Q1 Sales Plummet: Could Limited Releases Be To Blame?
Nintendo's Q1 Sales Plummet: Could Limited Releases Be To Blame?
Sales across Nintendo's platforms, including hardware, software, and accessories, fell 46.4% to 229 billion yen. Mobile and IP-related sales also dropped by 53.8% to 14.7 billion yen.Nintendo ADR (OTC:NTDOY) has reported a substantial decline in sales and net profit for the first quarter of FY2025, marking a challenging period in the eighth year of the Nintendo Switch's lifecycle.
任天堂ADR（OTC:NTDOY）报告了FY2025第一季度销售额和净利润的显着下降，标志着任天堂Switch生命周期的第八个年度出现了挑战性时期。
The company attributes this decline to a relatively quiet release schedule compared to the same period last year, which saw the launch of blockbuster titles like The Legend of Zelda: Tears of the Kingdom, GamesIndustry.biz reported.
据GamesIndustry.biz报道，公司将这种下降归因于相对比去年同期较为平静的发布日程，去年同期发布了《塞尔达传说：王国之泪》等重磅游戏。
Financial Overview
财务总览
For the three months ending June 30, 2024, Nintendo's financial results reveal a stark year-on-year comparison:
根据任天堂公布的财务结果，截至2024年6月30日的三个月，年率同比下降明显:
- Net Sales: 246.6 billion yen ($1.6 billion), a 46.5% decrease
- Net Profit: 80.9 billion yen ($542.9 million), down 55.3%
- Hardware Sales: 2.1 million units, down 46.3%
- Software Sales: 30.6 million units, down 41.3%
- 营业收入：2466亿日元（1.6亿美元），下降46.5%
- 净利润：809亿日元（5429万美元），下降55.3%
- 硬件销售：210万台，下降46.3%
- 软件销售：3060万件，下降41.3%
Sales across Nintendo's platforms, including hardware, software, and accessories, fell 46.4% to 229 billion yen. Mobile and IP-related sales also dropped by 53.8% to 14.7 billion yen.
任天堂平台（包括硬件、软件和配件）的销售额下降46.4%，至2290亿日元。移动和知识产权销售额也下降了53.8%，至147亿日元。
Hardware Performance
硬件表现
The decline in hardware sales is notable, with the Nintendo Switch family seeing a 46.3% drop to 2.1 million units sold:
硬件销售的下降尤其引人注目，任天堂Switch系列销售了210万台，下降46.3%:
- Standard Model: 530,000 units (down 18.4%)
- Switch Lite: 330,000 units (down 23.3%)
- OLED Model: 1.24 million units (down 56.1%)
- 标准型号：53万台（下降18.4%）
- Switch Lite：33万台（下降23.3%）
- OLED型号：124万台（下降56.1%）
Software Sales
软件销售
Software sales also saw a decline, with unit sales dropping 41.3%, from 52.21 million the previous year to 30.64 million units. Key releases included:
软件销售也出现下降，单位销售额从上一年的5221万下降到3064万，下降了41.3%。关键发布包括：
- Paper Mario: The Thousand Year Door, released in May, sold 1.76 million units.
- Luigi's Mansion 2 HD, released in June, sold 1.19 million units.
- Princess Peach: Showtime, a release from the previous fiscal year, achieved over 1.3 million units in cumulative sales during this period.
- 《纸片马里奥：千年之门》于5月发布，售出176万份。
- 《路易吉洋馆2高清版》于6月发布，售出119万份。
- 上一个财政年度的发布《桃花公主：Showtime》在此期间累计销售超过130万份。
Digital sales accounted for over half of the total software sales on Switch during Q1 2025 but fell 32.6% year-on-year to 80.7 billion yen compared to 119.6 billion yen the previous year. Despite this decline, Nintendo noted that sales of download-only software and Nintendo Switch Online revenue remained stable, increasing the proportion of digital sales year-on-year.
数字销售占Switch总软件销售额的一半以上，但同比下降32.6%，至807亿日元，去年同期为1196亿日元。尽管出现下降，但任天堂指出，下载式软件和Nintendo Switch Online收入保持稳定，比例同比增加了数字销售。
Regional Sales Breakdown
区域型销售细分
Nintendo highlighted that 74.2% of sales were made overseas, with the following regional distribution:
任天堂强调，74.2％ 的销售额是境外的，以下是区域型分布:
- Americas: 44.8%
- Japan: 25.8%
- Europe: 21.3%
- 美洲：44.8％
- 日本：25.8％
- 欧洲：21.3％
Looking Ahead
展望未来
Despite the downturn, Nintendo maintains its full-year expectations announced during its financial report on May 7. The company is likely banking on future releases and strategic initiatives to regain momentum.
尽管大环境不利，但任天堂坚持在 5 月 7 日财报期间公布的全年预期。该公司可能押注未来的发行和战略举措以恢复动力。
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Photo: Shutterstock
Photo: shutterstock
