VOLKSWAGEN CONFIRMS THE EXTENSION OF THEIR GLOBAL CREATIVE CONTRACT WITH OMNICOM & DDB
VOLKSWAGEN CONFIRMS THE EXTENSION OF THEIR GLOBAL CREATIVE CONTRACT WITH OMNICOM & DDB
NEW YORK, Aug. 6, 2024 /PRNewswire/ -- The Volkswagen brand has extended their global creative contract with Omnicom's DDB for another three years which has been Volkswagen's creative agency for over six decades. The partnership between Volkswagen and DDB has produced some of the greatest and most effective creative work in history, including DDB's famous "Think Small" and "Lemon" VW Beetle campaigns which launched in 1959.
大众品牌已经与Omnicom旗下的DDB公司续签了为期三年的全球创意合约,DDB已是大众的创意代理商已有60年。大众与DDB的合作历史中,曾经产生了一些史上最伟大、最有效的创意作品,其中包括DDB著名的"Think Small"和"Lemon"大众甲壳虫广告在1959年上线。
More recently, DDB and other key Omnicom shops, such as AlmapBBDO in Brazil, have been working together as a united global group bringing together the best of the holding company's creative talent. In addition, Omnicom will broaden its partnership with Volkswagen to include precision marketing capabilities as they transform the company's customer experience and production processes. This newly formed group will be fully integrated with the media team at Omnicom's PHD who also had their contract renewed earlier this year.
最近,DDB与Omnicom旗下的其他重要机构,如巴西的AlmapBBDO一起组成了一个联合的全球团队,集合了控股公司最好的创意人才。此外,Omnicom将扩大与大众的合作伙伴关系,包括精确的营销能力,因为他们正在改变公司的客户体验和生产流程。这个新组成的团队将与Omnicom的PHD媒体团队完全集成,后者在今年早些时候也已续签了合约。
Susanne Franz, Global CMO for Volkswagen said: "Omnicom and Volkswagen are entering a new era in how we create our communication. The DDB heritage and their depth of knowledge of the Volkswagen brand is unrivalled, and the seamless introduction and integration of new and existing Omnicom partners will take the partnership to a new level. Their care, love and passion for the Volkswagen brand is always felt by our teams."
大众全球首席市场营销官Susanne Franz表示:"Omnicom和大众正在进入一个新时代,我们如何创造我们的沟通方式。DDB的传承和他们对大众品牌的深入了解是无与伦比的,新旧Omnicom合作伙伴的无缝引入和整合将把伙伴关系提升到一个新的级别。他们对大众品牌的关心、爱和热情总能被我们的团队所感受到。"
Glen Lomas, Global President and COO of DDB Worldwide, said "Volkswagen is part of our DNA and our love for the brand is unconditional. We constantly challenge ourselves and evolve our partnership to deliver more resonant and effective work. This brilliant constellation of talent will bring the soul of the brand and what makes their cars so loved to new generations in every geography. These next three years will be our most important yet."
DDb全球总裁兼首席运营官Glen Lomas表示:"大众是我们DNA的一部分,我们对品牌的热爱是无条件的。我们不断挑战自己,演变我们的伙伴关系,以提供更有共鸣、更有效的工作。这一闪烁着才华的星座将把品牌的灵魂和使其汽车备受喜爱的因素带给每个地区的新一代人。这三年将是我们最重要的三年。"
"We are proud of the iconic work we've done with Volkswagen over the years with DDB at the helm and we are energized about our new and evolving partnership with them," added John Wren, Chairman and CEO, Omnicom. "Our ability to prove to an existing client that, after many years, we are the right partner in their transformation is a clear demonstration of our ability to build strong long-term relationships, while continually adding new offerings."
"我们为多年来与DDB合作创造的标志性作品感到自豪,并为我们与大众的新合作伙伴关系感到充满活力。" Omnicom主席兼首席执行官John Wren补充道:"我们向现有客户证明,即使经过多年,我们仍然是他们变革的正确合作伙伴,这清晰地证明了我们建立强大长期关系的能力,同时不断增加新的服务。"
This integrated global leadership group will be centered in Berlin and will continue to draw heavily on Omnicom's talent from around the globe.
这个集成的全球领导团队将以柏林为中心,将继续充分利用Omnicom来自全球的人才。
ABOUT DDB WORLDWIDE
DDB Worldwide () is one of the world's largest and most influential advertising and marketing networks which includes DDB branded agencies, along with adam&eveDDB (London, Berlin, New York), DM9 and Africa (both in Brazil), alma (Miami), Mango, and Track. DDB has been awarded numerous accolades from the industry's leading awards shows including 2023 Global Network of the Year by the Cannes Lions International Festival of Creativity, D&AD Agency Network of the Year for three consecutive years 2023, 2022, 2021, and Effies US Agency of the Year in 2022 and 2023. WARC has listed DDB as one of the Top 3 Global Networks for 13 of the last 15 years. The network's clients include MARS, McDonald's, Molson Coors, Volkswagen, JetBlue, Adidas, Lucozade, CALM, PlayStation, Marmite, and the U.S. Army, among others. Founded in 1949, DDB is part of Omnicom (NYSE: OMC) and consists of over 7,000 employees across 140 offices in over 60 countries, with its headquarters in New York, NY.
关于DDb WORLDWIDE
DDb Worldwide ()是世界上最大和最有影响力的广告和营销网络之一,包括DDb品牌的代理商,以及adam&eveDDb (伦敦、柏林、纽约)、DM9和阿非利加 (巴西)、阿尔马 (迈阿密)、Mango、和Track。 DDb曾多次获得行业领先的奖项,包括2023年戛纳国际创意节全球网络年度大奖,连续三年的2023、2022、2021年D&D年度机构网络,以及2022和2023年美国Effies年度机构。WARC连续15年将DDb列为全球前三大网络之一。该网络的客户包括MARS、麦当劳、Molson Coors、大众、JetBlue、阿迪达斯、Lucozade、CALm、PlayStation、Marmite和美国陆军等。DDb成立于1949年,是Omnicom (NYSE: OMC)的一部分,拥有超过7,000名员工,遍布60多个国家的140个办事处,总部位于纽约。
About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit .
关于Omnicom
Omnicom (NYSE: OMC)是提供数据启发、创造性的营销和销售解决方案的领先提供商。Omnicom的标志性代理品牌汇集了行业上最具创新力的通信专家,专注于为客户推动智能业务结果。该公司提供广告、战略媒体规划和购买、精准营销、零售和数字商务、品牌、体验、公共关系、医疗保健营销和其他专业营销服务,服务于70多个国家/地区的5000多个客户。欲了解更多信息,请访问。
CONTACT:
Donna Tobin, Global Chief Marketing & Communications Officer, DDB Worldwide
[email protected]
联系人:
DDb WORLDWIDE全球首席营销和传播官Donna Tobin
[email protected]
SOURCE DDB Worldwide
来源: DDb WORLDWIDE