Disney Shares Rise on Report Of Streaming Price Increase
Disney Shares Rise on Report Of Streaming Price Increase
Walt Disney Company ($DIS.US$) shares are trading higher on Tuesday after a report suggested that the company is raising streaming prices by up to 25%. The move affects Disney+, Hulu and ESPN+ and includes new programming options for subscribers.
迪士尼公司 ($DIS.US$) 的股票周二交易上涨，有报道称公司将将流媒体价格调高高达25%。此举影响了订阅用户的Disney+、Hulu和ESPN+，并包括了新的节目选项。$DIS.US$从9月4日开始，据报道，Disney+订阅者还将可以获得ABC News Live和一系列学前编程视频。今年晚些时候，高级订阅者将获得更多专注于纪录片、动作电影和流行文化的频道。
Why It's Moving: According to a report from Bloomberg, Disney announced substantial price increases for its streaming services. Disney+ with ads will now cost $9.99 per month, marking a 25% increase. The ad-free version will rise by 14% to $15.99 per month and the Disney+ and Hulu bundle with ads will increase by 10% to $10.99 per month. These changes will take effect on October 17.
收益宣布：迪士尼计划于8月7日星期三开盘前公布其第三季度财报，分析师预计每股收益为$1.20，预计营业收入为231.1亿美元。
Starting September 4, Disney+ subscribers will also reportedly have access to ABC News Live and a playlist of preschool programming. Later this year, premium subscribers will gain additional channels focused on documentaries, action films and pop culture.
另外：Netflix Inc. ($NFLX.US$)的股票也得到提振，这可能是由于迪士尼的涨价对流媒体价格造成了积极影响。
Earnings Announcement: Disney is set to report its third-quarter earnings on Wednesday August 7, before the market opens. Analysts expect earnings per share (EPS) of $1.20 and estimated revenue of $23.110 billion.
What Else: Netflix Inc. ($NFLX.US$) shares also saw a boost, likely influenced by Disney's positive movement due to the streaming price hikes.
注：在本段文字中，“运营收入”被翻译为了“营业收入”。Netflix Inc. ($NFLX.US$)的股票也获得了提振，这很可能是由于迪士尼的涨价对流媒体价格造成了积极影响。
