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The Sweet Side of Nespresso: Nespresso Launches New Products as a Result of Sustainable Coffee Farming

The Sweet Side of Nespresso: Nespresso Launches New Products as a Result of Sustainable Coffee Farming

咖啡的甜蜜面:Nespresso推出新产品,这是可持续咖啡养殖的结果。
PR Newswire ·  08/07 08:00

For the first time, the brand goes beyond coffee, machines and accessories to introduce an all-new range of honey-based products that unite its coffees with nectar from its coffee blossoms.

品牌首次跨足咖啡、机器和配件以外,推出一系列新品,将其咖啡和咖啡花蜜混合成基于蜂蜜的产品。

NEW YORK, Aug. 7, 2024 /PRNewswire/ -- Today, Nespresso USA is introducing Nespresso Bloom, the brand's first range of honey products, harvested from the same coffee plants as some of your favorite Nespresso coffee. The new honey-based offerings are a testament to Nespresso's commitment to transitioning to regenerative agriculture practices.

纽约,2024年8月7日/美通社/-今天,Nespresso美国推出了Nespresso Bloom,这是这个品牌的第一批蜂蜜产品,由原本盛产您最喜爱的Nespresso咖啡的植物所采摘。这是Nespresso承诺转向再生农业实践的体现。

Nespresso Bloom is a range of honey-based products, inclusive of Coffee Blossom Honey (left) and Coffee Blossom Honey Syrup (center), that are harvested from the same coffee plants as some of your favorite Nespresso coffee.
Nespresso Bloom是一系列基于蜂蜜的产品,包括咖啡花蜜(左)和咖啡花蜜糖浆(中),采自一些您最喜欢的Nespresso咖啡相同的咖啡植物。
Coffee Blossom Honey Syrup is the golden blend of the exclusive Coffee Blossom Honey infused with Nespresso coffee, designed to elevate coffee moments and beyond.
咖啡花蜜糖浆是由专属咖啡花蜜和Nespresso咖啡混合而成的金色混合物,旨在提升咖啡时刻及更多美食的口感。
A byproduct of the Nespresso AAA Sustainable Quality Program, the new honey-based offerings are a testament to Nespresso's commitment to supporting farmers in transitioning to regenerative agriculture practices.
新的基于蜂蜜的产品是Nespresso AAA可持续高品质计划的副产品,这证明了Nespresso致力于支持农民转向再生农业实践的承诺。

"Supporting responsible practices in coffee farming has always been part of Nespresso's DNA, and this pilot is a result of how sustainability is fueling our innovation strategy," said Alfonso Gonzalez Loeschen, CEO, Nespresso North America. "Our job is to protect the future of coffee while delivering a differentiated and superior coffee experience, which is what we know our customers are excited by. Nespresso Bloom is just that, as a first-of-its-kind offering for us."

"支持咖啡种植的负责任实践一直是Nespresso的一部分,这个试点是可持续性如何推动我们的创新策略的结果," Nespresso北美首席执行官阿方索·冈萨雷斯·洛什恩(Alfonso Gonzalez Loeschen)说。"我们的工作是保护咖啡的未来,同时提供不同于众所周知的卓越咖啡体验,这也是我们知道我们的客户所热衷的。Nespresso Bloom正是这样一个产品,是我们首次推出的全新产品"。

As honey continues to pop up on #coffeetok and in coffee shops nationwide as a deliciously refined way to sweeten your morning cup, the Nespresso Bloom range offers coffee drinkers a new way to elevate the flavor of their coffee and meals.

随着蜂蜜逐渐在 #coffeetok之上和全国各地的咖啡店中作为一种美味优雅的晨间甜点出现,Nespresso Bloom系列为咖啡爱好者提供了一个新的提升咖啡和美食口感的方式。 #咖啡短视频 从咖啡大师源自哥伦比亚咖啡胶囊的花儿中采摘的花蜜为Nespresso Bloom系列的前两个产品提供了无限可能性,可以与咖啡、糕点、早餐小点等搭配食用。

Harvested from the same flowers as the coffee of Nespresso Master Origins Colombia capsule, the first two products from the Nespresso Bloom range offer endless possibilities for pairing with coffee, pastries, breakfast bites and more:

咖啡花蜜是一种带有精致花香、柔滑、焦糖和香草味的原汁蜂蜜,非常适合搭配Nespresso咖啡来食用。除了饮料,咖啡花蜜也非常适合淋上北冰洋咖啡、酸奶、搅拌乳酪等食品。

  • Coffee Blossom Honey is a raw honey with delicate floral flavor and velvety, smooth, caramel and vanilla notes that perfectly complements Nespresso coffee. Beyond beverages, the Coffee Blossom Honey is perfect for drizzling on affogato, yogurt, whipped ricotta and more.
  • Coffee Blossom Honey Syrup is the golden blend of the exclusive Coffee Blossom Honey infused with Nespresso coffee, designed to easily enhance customers' favorite recipes. It adds a refined coffee flavor with velvety, smooth, caramel and vanilla notes to macchiatos, espresso martinis and even waffles.
  • 咖啡花蜜糖浆是独家咖啡花蜜与Nespresso咖啡混合而成的金色混合物,旨在轻松提升客户最喜爱的美食食谱口感。它能为玛奇朵、浓缩马提尼等美食提供精致的咖啡味,还能为华夫饼等小甜点提供柔滑、焦糖和香草的风味。
  • Coffee Blossom Honey Syrup 是 Nespresso 咖啡农场独家推出的混合蜂蜜和咖啡的黄金比例,用于帮助顾客轻松提升最爱的食谱。它为玛奇朵、浓缩马提尼甚至华夫饼增添了精致的咖啡风味,带有柔和、光滑、焦糖和香草的味道。

NEW PRODUCTS, SAME COMMITMENT TO SUSTAINABLE COFFEE SOURCING
For 20 years, the Nespresso AAA Sustainable Quality Program has been working directly with coffee farmers to improve the quality of their coffee and protect their land for the future through sustainable agriculture practices to help ensure they have a fair income for years to come.

新产品,同样致力于可持续咖啡采购
20年来,Nespresso AAA可持续高品质计划一直在与咖啡农民直接合作,改善他们的咖啡质量,并通过可持续农业实践保护他们的土地,以确保他们未来几年能够获得公平收入。

Because bees play an integral role in the production of coffee cherries, the threat of climate change and other factors like usage of pesticides are putting bees – and coffee – at risk. While climate change threatens biodiversity and the livelihoods of coffee farmers, Nespresso is committed to ensuring a quality coffee crop can survive in future generations.

由于蜜蜂在咖啡樱桃的生产中起着重要作用,气候变化和农药使用等因素正在威胁蜜蜂-以及咖啡。而在气候变化威胁物种多样性和咖啡农民的生计的同时,Nespresso致力于确保优质咖啡作物可以在未来几代人中存活下来。 气候变化 由于Nespresso长期与位于哥伦比亚Caldas-Antioquia山之间的咖啡农民合作,该地区一直是试点的理想之地。哥伦比亚拥有最多的已获得Rainforest Alliance认证的AAA农场,农民们尤其致力于探索像养蜂这样的再生农业实践。

Given Nespresso's long history of working with coffee farmers between the hills of the Andes Mountains in the Caldas-Antioquia region of Colombia, the region is ripe to pilot this kind of innovation. The country possesses the highest number of AAA farms that are Rainforest Alliance certified and the farmers are particularly engaged in exploring regenerative agriculture practices, like beekeeping.

鉴于 Nespresso 咖啡长期与哥伦比亚 Caldas-Antioquia 地域板块的安第斯山脉之间的咖啡农合作历史,该地区非常适合试点这种创新。该国拥有 Rainforest Alliance 认证的 AAA 农场数量最多,农民特别致力于探索像养蜜蜂这样的再生农业实践。

Since 2020, Nespresso has been working with UBEES to integrate beehives and monitoring technology on Nespresso AAA farms in Caldas. With UBEES, Nespresso helps farmers become beekeepers to further regenerative agriculture efforts, promote natural pollination of the coffee plants and increase farmers' earning potential.

自2020年以来,Nespresso一直与UBEES合作 UBEES 为了促进再生农业,在Caldas的Nespresso AAA农场上整合蜂箱和监测技术。通过UBEES,Nespresso帮助农民成为养蜂人,进一步推广自然授粉,提高咖啡植物的自然授粉率和农民的收益潜力。

HOW TO GET A TASTE OF THE SWEET STUFF
The products will first be available exclusively in Nespresso Boutiques in New York City (Madison Avenue) and San Francisco (Walnut Creek) starting August 7. On August 21, Coffee Blossom Honey and Coffee Blossom Honey Syrup will also be available nationwide on Nespresso.com. Only limited quantities of Honey Bloom products are available due to the first harvest's size. To explore the sweet side of Nespresso, including recipe inspiration and more, visit .

如何品尝甜品
这些产品最初将仅在纽约市(麦迪逊大道)和旧金山(核桃溪)的Nespresso精品店中独家销售,于8月7日开始销售。8月21日,Coffee Blossom Honey和Coffee Blossom Honey Syrup也将在Nespresso.com上全国销售。因为第一次收获的规模有限,Honey Bloom产品数量也很有限。要探索Nespresso的甜蜜一面,包括食谱灵感和更多内容,请访问。

INNOVATION WITH THE NESTLE R+D LAUSANNE ACCELERATOR
Nespresso Bloom has been developed in partnership with the Nestlé R+D Accelerator in Lausanne, Switzerland. The Accelerator program is designed to empower entrepreneurs, enabling them to shape the future of food by integrating cutting-edge scientific discoveries and technological advancements with a consumer-centric approach. This ambitious project focuses on understanding, measuring, and supporting the transition to regenerative agriculture by implementing robust scientific tracking systems on Nespresso AAA farms.

Nestle R+D Lausanne加速器的创新
Nespresso Bloom是与瑞士洛桑的Nestle® R+D加速器合作开发的。这个加速器计划旨在赋予企业家权力,让他们通过将先进的科学发现和技术进步与以消费者为中心的方法相结合来塑造食品的未来。该雄心勃勃的项目侧重于通过在Nespresso AAA农场上实施强大的科学跟踪系统来了解、衡量和支持转向再生性农业。

About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 150,000 farmers in 18 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

关于Nestlé Nespresso SA
Nestle Nespresso SA是最高品质分装咖啡的先驱和引用。该公司通过其AAA可持续品质计划与18个国家的150,000多名农民合作,在农场和周围的景观中植入可持续性的实践。该计划是在2003年与非政府组织Rainforest Alliance合作推出的,帮助提高收成的产量和质量,确保高质量咖啡的可持续供应,并改善农民和他们的社区的生计。

In 2022, Nespresso achieved B Corp certification – joining an international movement of over 7,900 purpose-led businesses that meet B Corp's high standards of social and environmental responsibility and transparency.

2022年,Nespresso获得了b Corp认证,加入了一个超过7,900个以社会和环境责任和透明度为核心的企业国际组织。

Headquartered in Vevey, Switzerland, Nespresso operates in 93 markets and has 14'000 employees. In 2023, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate website: .

Nespresso总部位于瑞士Vevy,在93个市场中运营,拥有14,000名员工。2023年,它在全球拥有791家精品店。欲了解更多信息,请访问Nespresso公司网站: .

Contact
Rose Montag
Nespresso USA
[email protected]

联系
Rose Montag
Nespresso美国
[email protected]

Weber Shandwick
[email protected]

韦博公关
[email protected]

SOURCE Nespresso

来源:Nespresso

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