Rival Technologies and Reach3 Insights See Significant Year-over-year Profitable Growth, Driven by Extensive Platform Sales and Blue-Chip Client Expansion
Rival Technologies and Reach3 Insights See Significant Year-over-year Profitable Growth, Driven by Extensive Platform Sales and Blue-Chip Client Expansion
New brands working with Rival Tech and Reach3 include Cash App, Keurig Dr Pepper, John Deere, Kraft Heinz, Dairy Farmers of America, McCormick, Kontoor Brands, Feastables, and many others. They join an already impressive list of brand customers that are seeking rich, in-the-moment insights to help them deeply understand their audiences.Mobile-first, conversational platform gains traction in the marketplace, confirming the high value of its approach to consumer research
移动优先、对话式平台在市场上受到了追捧，证实了其消费者研究方法的高价值
VANCOUVER, BC and CHICAGO, Aug. 8, 2024 /PRNewswire/ -- Rival Technologies and Reach3 Insights, pioneers of mobile-first conversational research methods and technology, have announced a large increase in adoption of the Rival Platform in the first half of 2024. Year-over-year growth in new business for the platform sits at 260%, and new customers are adopting the technology on a larger scale as average deal size also increased by 93% over 2023. Combined EBITDA for both companies grew 84% compared to the same period last year.
2024年上半年，移动优先对话式研究方法和技术的先驱Rival Technologies和Reach3 Insights宣布Rival平台的采用量大幅增加。平台的新增业务同比增长率为260%，新客户群体也正在更大规模地采用这项技术，因为2023年的平均交易规模增长了93%。两家公司的EBITDA合并增长了84%，与去年同期相比。
"When we started Rival and Reach3, it was driven by a belief that every research interaction is a brand interaction and an opportunity for companies to connect with their customers in a more meaningful way," said Andrew Reid, CEO and Founder of Rival Technologies. "This level of growth is a reflection of a need for a mature solution that addresses persistent shortcomings of traditional research."
"当我们开始创立Rival Technologies和Reach3 Insights时，我们坚信每一个研究互动都是品牌互动，也是企业与顾客建立联系的机会，"Rival Technologies的CEO和创始人Andrew Reid说。"这种 成长的水平反映出人们需要一种成熟的解决方案，来解决传统研究持续存在的缺陷。"
New brands working with Rival Tech and Reach3 include Cash App, Keurig Dr Pepper, John Deere, Kraft Heinz, Dairy Farmers of America, McCormick, Kontoor Brands, Feastables, and many others. They join an already impressive list of brand customers that are seeking rich, in-the-moment insights to help them deeply understand their audiences.
与Rival Technologies和Reach3合作的新品牌包括Cash App, keurig dr pepper, John Deere, Kraft Heinz, Dairy Farmers of America, McCormick, Kontoor Brands, Feastables等等。它们加入了已经庞大的品牌客户名单，这些客户正在寻求即时深入了解他们的受众群体的见解。
"Increasing adoption by blue-chip clients across a wide variety of industries is a testament to how effective our AI-accelerated, mobile chat-based conversational research techniques can be in driving measurable business impact," said Matt Kleinschmit, CEO and Founder of Reach3 Insights. "By evolving traditional consumer research approaches to take full advantage of the speed and authenticity of conversational AI, brands are able to more quickly understand the emotions and context that are actually driving customer behaviors, underscoring why I continue to believe that modern, conversational techniques represent the future of consumer research."
"跨越各种行业的大型客户增加使用，证明了我们AI加速的移动聊天式对话式研究技术对于推动业务产生有形影响的有效性," Reach3 Insights的CEO和创始人Matt Kleinschmit说。"通过将传统的消费者研究方法发展成利用对话式人工智能的速度和可靠性的全新方法，品牌能够更快地了解实际驱动客户行为的情绪和语境，这也是我继续相信现代对话式技术代表消费者研究未来的原因之一。"
Rival Technologies and Reach3 Insights' speed in implementing AI to create efficiencies across the entire research process has contributed to this significant growth. The company's newly formed Rival Labs, an innovation sandbox for future tech and innovation in conversational research, works directly with partners, customers and industry leaders to rapidly experiment and implement new AI-driven platform features. One of the Labs' recent experiments resulted in an AI Probing feature that captured greater depth and more thoughtful responses from qualitative open-ended questions than traditional approaches. This was featured at Quirk's New York during a presentation with ŌURA.
Rival Technologies和Reach3 Insights在实现人工智能的速度方面，可以有效提高整个研究过程的效率，这也是这种惊人增长的原因之一。这家公司新成立的Rival Labs，是一个未来技术和对话式研究创新的实验场地，与合作伙伴、客户和行业领导者直接合作，快速进行实验并实施新的基于人工智能的平台功能。实验室最近进行的一个实验结果是AI深入探究功能，这种功能对于定性开放性问题所获得的深度和更有思想性的回答比传统方法更好。这项功能被ŌURA在Quirk's New York上展示出来。
Rival and Reach3's conversational research methodology removes the "test taking" aspect of surveys, creating meaningful connections with individuals who feel at ease sharing genuine, real-time feedback. Customers and clients that have adopted this approach see an average completion rate of 87% and recontact rates of over 65%, both much higher than the industry average.
Rival和Reach3的对话式研究方法消除了调查中"测试作业"的方面，与感觉舒适，分享真实实时反馈的个人建立了有意义的联系。采用这种方法的客户和客户端看到的完成率平均为87%，重新联系率超过65%，都远高于行业平均水平。
About Rival Tech and Reach3
Rival Technologies and Reach3 Insights are the pioneers in conversational research and the leading authority on insight communities. Rival's mobile-first, conversational platform helps transform conventional surveys into personalized research experiences that emulate the way people communicate today. Reach3 is an award-winning full-service consulting firm that uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep experiential insights. Amplified by AI, Rival and Reach3's conversational research approach delivers higher response rates, deeper engagement, and faster time-to-insights. To learn why brands like Coca-Cola, Dell Technologies, Kimberly-Clark, and Warner Bros. have made the switch to conversational, please visit rivaltech.com or reach3insights.com.
关于Rival Technologies和Reach3，Rival Technologies和Reach3 Insights是对话式研究的先驱，也是深入洞察社群方面的领先机构。Rival的移动优先对话式平台帮助将传统调查转化为个性化的研究体验，模拟人们今天的沟通方式。Reach3是一家获奖的全服务咨询公司，采用沉浸式、实时互动式研究设计和动态数字叙述，提供深入的体验式洞见。借助人工智能的增强，Rival和Reach3的对话式研究方法提供了更高的回应率、更深入的参与度和更快的见解到达时间。欲了解像可口可乐、戴尔科技、金佰利和华纳兄弟这样的品牌为何转向对话式，请访问rivaltech.com或reach3insights.com。
Rival Technologies和Reach3 Insights是会话式研究的先驱和洞察社区的领先权威。Rival的移动优先、会话式平台有助于将常规调查转化为个性化的研究体验，模拟人们今天沟通的方式。Reach3是一家屡获殊荣的全方位咨询公司，采用沉浸式、当下即时的研究设计和动态数字叙事，提供深入的体验式洞察。由人工智能扩大放大，Rival和Reach3的会话式研究方法提供更高的响应率、更深入的参与和更快的洞察速度。要了解为什么可口可乐、戴尔科技、金佰利和华纳兄弟等品牌已经切换到会话式研究，请访问rivaltech.com或reach3insights.com。
Media contact: Marie Melsheimer, [email protected], +1-541-815-3951
媒体联系人：Marie Melsheimer，[email protected]，+1-541-815-3951
SOURCE Rival Technologies
SOURCE Rival Technologies
