Garden Veggie Snacks Sparks Imagination and Fun in New "YUMbelievably Delicious" Campaign
Garden Veggie Snacks Sparks Imagination and Fun in New "YUMbelievably Delicious" Campaign
First National, Masterbrand Campaign Features the Brand's Full Portfolio of Kid-Loved and Parent-Approved Snacks
first national,Masterbrand广告活动展示该品牌备受孩子们和父母们喜欢的所有零食系列。
HOBOKEN, N.J., Aug. 13, 2024 /PRNewswire/ -- Garden Veggie Snacks, the trailblazer in better-for-you snacking, is proud to introduce its first national Masterbrand campaign, "YUMbelievably Delicious." The new campaign advances the brand's aim to connect families through everyday moments of fun, while staying true to its commitment of providing better-for-you snack options that are loved by the whole family.
美国新泽西州HOBOKEN,2024年8月13日/美通社/——Garden Veggie Snacks品牌是更注重您健康零食行列的领军者,自豪地推出其首个全国性的Masterbrand广告活动“令人惊叹地美味”。全新广告活动推动该品牌致力于通过日常有趣的时刻联系家庭,同时坚守为全家人提供更健康零食选择的承诺。
Launching now in the U.S., "YUMbelievably Delicious" creatively prompts snackers and families to ignite their imaginations with every bite of Garden Veggie Snacks. In the brand's veggie-verse of boundless possibility, you can hop a ride on a tomato-guided hot air balloon, tear across the sky on a flavor-packed tortilla chip or skip through the garden with a cluster of perfectly air-popped puffs. Enter a world of real snack adventure that only kids and kids at heart can imagine.
“令人惊叹地美味”现已在美国推出,创新激励零食爱好者和家庭在每一口Garden Veggie Snacks中点燃他们的想象。在该品牌看似无限可能的蔬菜-宇宙中,你可以在以番茄为导航的热气球上乘坐、在充满各种口味的玉米片上穿越天际或在弹力膨胀的芝士脆球中漫步花园。进入真正的零食冒险世界,只有孩子和心中有童心的人才能想象出来。
"With Garden Veggie Snacks, we believe better-for-you snacks should be fun and taste great, and our portfolio of craveable products delivers on that," said Katrina Borisjuk, General Manager of Snacks and Beverages at Hain Celestial Group. "The YUMbelievably Delicious campaign sparks a joyride of imagination on a broader scale, while celebrating our fun snacks and veggie ingredients that have always made Garden Veggie Snacks a family favorite."
“在Garden Veggie Snacks,我们相信更健康的零食应该既有趣味又美味,而我们那些令人垂涎欲滴的产品系列正是如此,”海恩时富Hain Celestial Group的零食和饮料总经理Katrina Borisjuk说,“令人惊叹地美味”活动让想象力驶上了快车道,同时庆祝了我们有趣的零食和蔬菜成份,这些蔬菜成份让Garden Veggie Snacks成为家人们最喜欢的零食之一。”
The new campaign marks a purposeful shift in positioning for the better-for-you snack leader as it adopts 'Garden Veggie Snacks' as its Masterbrand identity. Founded in 2008 under the brand name 'Sensible Portions,' the move reflects the evolution of consumer mindsets as the better-for-you snack category has changed – and rapidly grown – over the past two decades.
全新广告活动标志着这个更健康的零食领军品牌意义深远的定位转变——它采用“Garden Veggie Snacks”作为其Masterbrand身份。创立于2008年的“Sensible Portions”品牌之下,品牌名称的变更反映了消费者心态的演变,因为这个更健康的零食类别在过去20年里已经发生了变化——而且迅速成长。
"Snacking continues to become a more prominent part of consumers' lifestyles and eating habits, especially for busy, on-the-go families," said Borisjuk. "More than half of U.S. parents are looking for better-for-you snacks their kids will actually eat1, but many worry they will lack the great taste and fun experience of something more conventional. With our YUMbelievably Delicious campaign, we're excited to dispel those barriers. You can have a great tasting, better-for-you snack and have fun with it too."
“零食在消费者的日常生活和饮食习惯中变得越来越重要,尤其是对于忙碌的家庭而言,”Borisjuk说道,“超过一半的美国父母在寻找孩子会真正吃的健康零食1,但很多人担心这些零食会缺乏一些更为传统的健康零食所带来的美味和乐趣。通过我们“令人惊叹地美味”活动,我们很高兴打破这些障碍。你可以让更健康的零食美味有趣起来。”
The new campaign highlights the strength of the full Garden Veggie Snacks portfolio for the first time through national, brand-building efforts. While Garden Veggie Straws have long been a fan favorite, the brand boasts a full pantry of craveable bites the whole family can enjoy, including Garden Veggie Puffs, Garden Veggie Wavy Chips, Garden Veggie Stacked Chips and the recently launched Garden Veggie Flavor Burst Tortilla Chips. Introduced in February 2024 to incredibly positive reception, Flavor Burst answered an unmet need for a better-for-you, flavored tortilla chip in the snacking aisle and is the #1-selling, better-for-you salty snack new product launch of 20242.
全新广告活动将通过全国品牌建设工作首次突显Garden Veggie Snacks产品组合的实力。虽然Garden Veggie Straws一直是粉丝的最爱,但是该品牌拥有一整个货架的嗑起来停不下来的美味小吃,全家人都可以尽情地享受,包括 Garden Veggie Puffs、Garden Veggie Wavy Chips、Garden Veggie Stacked Chips以及最近推出的 Garden Veggie Flavor Burst Tortilla Chips。 Flavor Burst于2024年2月推出,广受好评,是零食区别于众的味道体验,并成为2024年度销售最好的健康零食新品2。
Developed by creative agency BrandFuel Co., the YUMbelievably Delicious campaign will debut first in the U.S. and later in Canada with 15-second and six-second video ads, as well as a variety of static assets, for use in national connected TV, online video and retail media. The integrated brand experience will be further supported with social media, consumer promotions and PR programming as it is embedded in 2024 and beyond.
由创意机构BrandFuel Co.开发,令人惊叹地美味广告活动首次以15秒和6秒的视频广告在美国推出,以及各种静态广告在全国连接电视、在线视频和零售媒体上使用。该整合品牌体验将进一步得到社交媒体、消费者促销和公共关系等方面的支持,让更多的人在2024年和以后真正感受到“令人惊叹地美味”。
For a taste of YUMbelievably Delicious, visit the brand's YouTube page HERE.
想感受一味“令人惊叹地美味”,请点击这里访问该品牌的YouTube页面。
1Source: Mintel Better For You Snacking 2024
2Source: SPINS, Total US-Multi Outlet, YTD Data Ending 6.16.2024, NPI SS Chips & Pretzels & Snacks, Dollar Sales
1数据来源:Mintel Better For You Snacking 2024
2数据来源:SPINS,美国多种渠道总销售额,截止至2024年6月16日数据,NPI SS Chips& Pretzels&Snacks,销售额
About Garden Veggie Snacks
Garden Veggie Snacks, part of the Hain Celestial Group family of brands, is a leader in the better-for-you snacking category, offering a range of delicious snacks that cater to the tastes of both parents and kids. Garden Veggie Snacks are available in a variety of formats to deliver distinctive snacking moments including; classic Garden Veggie Straws, Garden Veggie Puffs, Garden Veggie Wavy Chips, Garden Veggie Stacked Chips and Garden Veggie Flavor Burst Tortilla Chips. With a focus on better-for-you fun and flavor, Garden Veggie Snacks is committed to bringing joy and happiness to families through every bite.
关于Garden Veggie Snacks
Garden Veggie Snacks是海恩时富集团品牌家族的一员,是更健康零食行业的领军者,提供各种美味小吃,迎合了父母和孩子们的口味。各种Garden Veggie Snacks有着不同的包装形式,能够带来独特的小吃体验,其中包括经典的Garden Veggie Straws、Garden Veggie Puffs、Garden Veggie Wavy Chips、Garden Veggie Stacked Chips以及Garden Veggie Flavor Burst Tortilla Chips。Garden Veggie Snacks专注于更健康、更有趣味和美味,致力于让每一口零食都带给家庭快乐和幸福。
About The Hain Celestial Group
Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands. For more than 30 years, Hain has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in Hoboken, N.J., Hain Celestial's products across snacks, baby/kids, beverages, meal preparation, and personal care, are marketed and sold in over 75 countries around the world. Our leading brands include Garden Veggie Snacks, Terra chips, Garden of Eatin' snacks, Hartley's jelly, Earth's Best and Ella's Kitchen baby and kids foods, Celestial Seasonings teas, Joya and Natumi plant-based beverages, Greek Gods yogurt, Cully & Sully, Yorkshire Provender, New Covent Garden and Imagine soups, Yves and Linda McCartney's (under license) meat-free, and Avalon Organics personal care, among others. For more information, visit hain.com and LinkedIn.
关于海恩时富集团
海恩时富集团是一家领先的健康和健康公司,其目的是通过更健康的品牌鼓励人们、社区和地球更健康地生活。三十多年来,海恩一直有意识地专注于提供对今天和明天都产生积极影响的营养和身体健康。海恩时富总部位于新泽西州霍博肯市,其零食、婴幼儿、饮料、膳食准备和个人护理等产品在全球75个国家营销和销售。我们领先的品牌包括Garden Veggie Snacks、terra土豆片、Garden of Eatin'零食、Hartley's果冻、Earth's Best和Ella's Kitchen婴儿和儿童食品、Celestial Seasonings茶、Joya和Natumi植物基饮料、Greek Gods 酸奶,Cully & Sully、Yorkshire Provender、New Covent Garden和Imagine汤、Yves 和 Linda McCartney(获许可)无肉类食品和Avalon Organics个人护理,等等。更多的信息,访问hain.com和LinkedIn。
SOURCE The Hain Celestial Group, Inc
SOURCE The Hain Celestial Group, Inc