Tesla Inc (NASDAQ:TSLA) engineer Wes Morrill said on Tuesday that the company revamped the Cybertruck order page to offer the foundation series version of the vehicle in a bid to simplify the ordering process.
What Happened: "Our continued goal is to make it extremely easy to order, it was overly complicated and has been simplified based on what we are producing today," Cybertruck lead engineer Morrill said.
Our continued goal is to make it extremely easy to order, it was overly complicated and has been simplified based on what we are producing today.
— Wes (@wmorrill3) August 14, 2024
Earlier this month, Tesla revamped the Cybertruck order page, allowing customers to place an order directly for the Foundation series Cybertruck. The foundation series refers to a limited and pricier edition of the Cybertruck with laser-etched foundation series badges and premium accessories. The company intends to make it only for the first year of deliveries.
Until recently, only customers who had a prior reservation for the Cybertruck could get a foundation series. On the Cybertruck order page, however, customers with no reservations could only order a non-foundation series truck.
Why It Matters: Unlike the non-foundation series Cybertruck which has three variants, the foundation series comes with only two variants: the all-wheel drive variant starting at $99,990 and the more premium Cyberbeast variant starting at $119,990.
The non-foundation series has a third variant called the rear-wheel drive version starting at $60,990 and slated to be available in 2025.
The latest website revamp has given rise to two concerns – first on demand for the Cybertruck and the second on the availability of the cheaper rear-wheel drive variant.
However, Morrill confirmed earlier this week that the revamp of the website does not mean the cancellation of the RWD variant in the future.
In April, Tesla CEO Elon Musk also said that the company is simplifying and streamlining the whole Tesla sales and delivery system as it has become "complex and inefficient." Musk's explanation came on the heels of the company removing inventory discounts for all its vehicle models in the U.S., excluding demo cars or used vehicles.
特斯拉公司(纳斯达克股票代码:TSLA)工程师韦斯·莫里尔周二表示,该公司修改了Cybertruck的订购页面,提供了该车的基础系列版本,以简化订购流程。
发生了什么:Cybertruck首席工程师莫里尔说:“我们的持续目标是使其非常易于订购,它过于复杂,并且已根据我们今天的生产进行了简化。”
我们的持续目标是使其极其易于订购,它过于复杂,并且已根据我们今天的生产进行了简化。
— Wes (@wmorrill3) 2024 年 8 月 14 日
本月早些时候,特斯拉修改了Cybertruck的订单页面,允许客户直接订购基金会系列的Cybertruck。基础系列是指带有激光蚀刻基础系列徽章和高级配件的限量版和更昂贵的Cybertruck。该公司打算仅在交付的第一年生产。
直到最近,只有事先预订过Cybertruck的客户才能获得基础系列。但是,在Cybertruck订购页面上,没有预订的客户只能订购非基础系列卡车。
为何重要:与具有三种变体的非基础系列Cybertruck不同,基础系列只有两种变体:起价为99,990美元的全轮驱动版本和起价为119,990美元的更高级的Cyberbeast变体。
非基础系列还有第三种变体,称为后轮驱动版本,起价为60,990美元,计划于2025年上市。
最新的网站改造引起了两个担忧——首先是对Cybertruck的需求,第二个是更便宜的后轮驱动版本的可用性。
但是,莫里尔本周早些时候证实,网站的改版并不意味着将来取消RWD变体。
4月,特斯拉首席执行官埃隆·马斯克还表示,由于整个特斯拉的销售和交付系统变得 “复杂且效率低下”,该公司正在简化和精简整个特斯拉的销售和交付系统。马斯克的解释是在该公司取消了其在美国的所有车型的库存折扣之后作出的,不包括演示车或二手车。