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Fiverr and Martha Stewart Team Up in Witty Ad Campaign Encouraging Businesses to Rethink What's Possible With Freelancers

Fiverr and Martha Stewart Team Up in Witty Ad Campaign Encouraging Businesses to Rethink What's Possible With Freelancers

Fiverr与玛莎•斯图尔特在机智的广告宣传活动中合作,鼓励企业重新思考自由职业者的可能性。
GlobeNewswire ·  08/14 07:00

The new advertising campaign will roll out nationally on television and online in August along with Martha Stewart's role as a Fiverr Limited Edition Pro freelancer

新广告宣传活动将于8月份在电视和网络上全国展开,同时也会推出 Martha Stewart 作为 Fiverr 有限版职业自由工作者的角色。

NEW YORK, Aug. 14, 2024 (GLOBE NEWSWIRE) -- Fiverr (NYSE: FVRR), the company that is changing how the world works together, today announced an exciting new partnership with Martha Stewart, the globally iconic entrepreneur, author, and television host as a brand ambassador and the new star of its advertising campaign and social media content.

2024年8月14日, 纽约 (全球企业新闻通讯社)—— Fiverr 纽交所 (NYSE:FVRR), 这家正在改变世界合作方式的公司,今天宣布与全球知名企业家、作家和电视主持人 Martha Stewart 建立了令人兴奋的新合作伙伴关系,并让其成为品牌大使和其宣传活动及社交媒体内容的新当红明星。

The new campaign features Martha Stewart in an ironic new role: an underutilized intern delivering coffee to unknowing colleagues. This humoristic approach highlights the idea that your best talent may be right under your nose, just a click away on Fiverr. Airing nationally in August both online and on television, the campaign will also include additional video spots focused on social media marketing, web development, and AI. The ads showcase not only the business functions Martha delegates to freelancers, allowing her to concentrate on her strengths, but also emphasize the skills experiencing both consistent and significant growth on Fiverr, like AI services which is seeing as much as a 6,000% growth, according to Fiverr's Business Trends Index.

新活动中,Martha Stewart 将饰演一个具有讽刺意味的角色:一个未被充分利用的实习生,为不知情的同事送咖啡。这种幽默的方式强调了一个理念:最好的才能可能就在你的身边,只需在 Fiverr 上点击即可。这个广告活动将于8月份在电视和网络上全国展开,并且还将包括网站开发、社交媒体营销和人工智能等的额外视频宣传。广告不仅展示了 Martha 委托职业自由工作者承担的业务功能,让她能够专注于自己的优势,而且还强调了 Fiverr 上正在经历持续和显著增长的技能,如人工智能服务,根据 Fiverr 的业务趋势指数显示,增长率高达6,000%。 6,000% 的增长

"Martha Stewart is a business mogul and recognized all over the world for her media empire," said Matti Yahav, Chief Marketing Officer at Fiverr. "In today's world of multifaceted businesses and complex projects, we're seeing that many teams, including Martha's, are making smart and efficient choices to find new skills outside of their business through leveraging freelancers. At Fiverr, we understand the breadth of business needs and have the diverse, skilled freelancers to meet any of them."

"Martha Stewart 是一位商业巨头,全世界都能识别她的媒体帝国,"Fiverr 的首席营销官 Matti Yahav说。'在如今复杂项目和多方面的商业世界中,我们看到,许多团队,包括 Martha 的,都会通过利用职业自由工作者来寻找新技能,从而做出明智而有效的选择。在 Fiverr 上,我们了解企业需求的广泛性,并拥有不同的高技能自由工作者来满足这些需求。'

"This partnership with Fiverr has been a wonderful experience that allows me to share a different side of my business acumen that people don't usually see," said Martha Stewart, entrepreneur and media personality. "My businesses have always used freelancers for projects ranging from my cookbooks to my television programs, and I appreciate Fiverr's freelance platform for making it easier for entrepreneurs like myself to extend the expertise of their teams."

"与 Fiverr 的合作是一个美妙的经历,让我能够展示人们平时看不到的商业方面的不同侧面,"企业家和媒体人格 Martha Stewart 说。'我的企业项目,从我的烹饪书到我的电视节目,一直都使用自由职业者完成,我很感谢 Fiverr 提供了自由职业平台,让像我这样的企业家能够更轻松地扩展他们团队的专业知识。'

As part of the partnership, Martha Stewart also served as a brand ambassador for Fiverr's 2024 Summer Product Launch by becoming a Limited Edition Pro freelancer, where she showcases her skills in Fiverr's brand new profession based catalog. In her role as a Limited Edition Pro freelancer, Martha is offering 30-minute business consultations to three Fiverr users along with $1,000 in Fiverr credits to help them grow their business. Applications for a consultation with Martha Stewart took place between July 25th through August 6th, 2024 and the three lucky Fiverr users will receive their business consultations with Martha Stewart at the end of August 2024.

作为合作的一部分, Martha Stewart 同时还担任了 Fiverr 的 2024年夏季新产品发布 的品牌大使,通过成为一个 有限版职业自由工作者,展示了自己在 Fiverr 全新的职业目录中的技能。作为有限版职业自由工作者,Martha 提供了30分钟的商业咨询给三位 Fiverr 用户,并提供了1000美元的 Fiverr 信贷,帮助他们发展自己的业务。申请与 Martha Stewart 会面的咨询活动于 2024 年 7 月 25 日至 8 月 6 日进行,三位幸运的 Fiverr 用户将于 2024 年 8 月底与 Martha Stewart 会面。

About Fiverr
Fiverr's mission is to change how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, around 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skill categories, ranging from AI to programming and 3D design, digital marketing to content creation, and from video animation to architecture.

关于Fiverr
Fiverr的使命是改变世界并共同工作。我们的存在是为了让人们平等获得人才,并为人才提供机会,以便任何人都能发展自己的业务、品牌或梦想。从小型企业到财富500强,在过去一年中,全球约400万客户通过Fiverr与自由职业者合作,确保他们的劳动力保持灵活、适应和敏捷。通过Fiverr Business Solutions,大型企业可以找到适合其需求的正确人才和工具,帮助他们蓬勃发展。在Fiverr上,您可以找到超过700个技能类别,从人工智能到编程和3D设计,数字营销到内容创作,从视频动画到建筑。

Don't get left behind - come be a part of the future of work by visiting fiverr.com, reading our blog, and following us on Instagram, X, and Facebook.

不要被落下——通过访问fiverr.com来成为未来工作的一份子!fiverr.com阅读我们的博客并关注我们的Instagram, XFacebook.

About Martha Stewart
Martha Stewart is the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 99 (to date) lifestyle books, and Emmy Award-winning television show host. Reaching more than 100 million devoted fans monthly through multimedia platforms and products for the home, sold through Martha.com and an extensive retail network, Martha is the "go-to" authority on the encompassing topic of Living and Celebrating your best life. She and her talented staff provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.

关于 Martha Stewart
Martha Stewart 是第一个多渠道生活方式企业 Martha Stewart Living Omnimedia 的创始人,是一名企业家,拥有99本畅销书籍,是艾美奖获奖电视节目主持人。通过多媒体平台和依靠 Marion.com 和广泛的零售网络等销售其家居产品,她每月吸引着超过100000000个忠实粉丝,并受到了其多样化的商品和服务的信任和支持,这些商品和服务涵盖了生活的方方面面:烹饪、娱乐、园艺、家居装修、收藏、组织、手工、健康生活、节日、婚礼和宠物护理等多个媒体领域。

Press Contacts
Jenny Chang
Siobhan Aalders
press@fiverr.com

媒体联络
Jenny Chang
Siobhan Aalders
press@fiverr.com

A photo accompanying this announcement is available at

此公告附带的照片


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