Apple, Tencent Discussing Potential Revenue-Sharing Deal For WeChat Mini-Games, Says Chinese Game Maker Exec
Apple, Tencent Discussing Potential Revenue-Sharing Deal For WeChat Mini-Games, Says Chinese Game Maker Exec
In a recent development, tech behemoths Apple Inc. (NASDAQ:AAPL) and Tencent are reportedly discussing a potential revenue-sharing agreement for WeChat's mini-games, as confirmed by Tencent's Chief Strategy Officer, James Mitchell.
最近消息称，苹果公司（纳斯达克：AAPL）和腾讯正在讨论微信小游戏的潜在收入分成协议，腾讯首席策略官James Mitchell证实了这一消息。
What Happened: The two tech giants are contemplating a revenue-sharing agreement for mini-games, which are played directly on WeChat. Introduced by Tencent six years ago, these games do not require users to download them from an app store. They have gained significant popularity, with over half a billion WeChat users playing at least once a month. Advertising revenue from these mini-games accounts for 15% of WeChat's total.
事件始末：这两家科技巨头正在考虑为直接在微信上游玩的小游戏达成收入分成协议。这些游戏是由腾讯在六年前推出的，用户不需要从应用商店下载它们。这些游戏已经赢得了广泛的受众，超过0.5亿的微信用户每月都玩。其中15％的微信广告收入来自这些小游戏。
On Wednesday, Mitchell stated that Tencent currently does not monetize mini-games through in-app purchases on iOS. However, discussions are ongoing to potentially enable this feature, which would be beneficial for developers, users, Apple, and Tencent, Reuters revealed on Thursday.
据路透社在周四透露，James Mitchell表示，目前腾讯不通过iOS应用内购买收入从小游戏中获利。然而，讨论正在进行中，可能会实现这个功能，这将对开发人员、用户、苹果和腾讯都有利。
"We want to make it available on terms that we think are economically sustainable, that are also fair. And so that's a discussion that's underway, and we hope that the discussion leads to a positive outcome," Mitchell said to investors.
“我们希望以我们认为经济可持续、公平的条款来提供此功能。所以这是正在进行的讨论，我们希望这个讨论能够带来积极的结果，”米歇尔对投资者说。
"But in the event that discussion doesn't progress, then the current status quo continues."
“但是如果这个讨论没有进展，那么现状将继续。”
Why It Matters: This development comes in the wake of Apple's increased efforts to compel Tencent and other companies to modify their popular Chinese apps, closing loopholes that allow in-app creators to bypass Apple's 30% commission.
此事发生在苹果正加大力度推动腾讯和其他公司修改其受欢迎的中国应用程序的背景下，关闭允许应用程序创建人绕过苹果30％佣金的漏洞。
Apple's market share in China has been declining, and the company has been looking for ways to boost its presence in the region. Despite a slight dip in China's revenue, Apple's third-quarter earnings report surpassed market expectations, indicating a strong overall performance.
苹果在中国的市场份额一直在下降，该公司一直在寻找提高其在该地区影响力的方法。尽管中国的收入略有下降，但苹果的第三季度业绩报告超出了市场预期，表明公司总体表现强劲。
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Image by katjen via Shutterstock
由shutterstock的katjen提供的图片
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
本报道使用Benzinga Neuro生成，并由Pooja Rajkumari编辑