VIVA Creative Wins Honda's Challenging Spirit Award
VIVA Creative Wins Honda's Challenging Spirit Award
WASHINGTON, Aug. 15, 2024 /PRNewswire/ -- VIVA Creative, a prominent experiential marketing agency, received Honda's Challenging Spirit Award, presented at Honda's 2024 Indirect Procurement Supplier Conference in Dublin, Ohio. This award celebrates suppliers who exemplify Honda's core value of going above and beyond to surpass expectations in delivering services and projects.
2024年8月15日，美国华盛顿/美通社——知名体验营销机构 VIVA Creative 在俄亥俄州都柏林举行的本田间接采购供应商会议上荣获本田的挑战精神奖。此奖项表彰了那些体现本田核心价值的供应商，这些供应商在提供服务和完成项目时，超越一切期望，勇破山河。
Honda's Challenging Spirit Award recognizes VIVA Creative's pivotal role as the production partner for the Honda Battle of the Bands (HBOB), enhancing its legacy as the premier Historically Black Colleges and Universities (HBCU) band competition in the country. Collaborating with Honda, VIVA led an eight-month pre-event campaign to showcase the vibrant culture of HBCUs through various initiatives, including a four-part docuseries, a voting campaign, and creating over 100 social media assets. The effort culminated in a highly energetic live event entertaining both in-person and virtual audiences with dynamic performances, a Honda Royal Fleet procession, and a halftime show featuring artist 2 Chainz, hosted by celebrities Rickey Smiley and Loni Love. The event included a student-focused Unity Dinner hosted by Wild n' Out, fostering community through interactive games and entertainment.
本田的挑战精神奖表彰了VIVA Creative作为本田乐队大战（HBOB）的制作伙伴在其中扮演的决定性角色，增强了其作为美国顶尖历史性黑人学院和大学（HBCU）乐队比赛的声誉。VIVA Creative与本田合作，领导了为期八个月的预活动，通过各种举措，包括四集纪录片、投票活动和制作100多个社交媒体资产，展示了HBCU的充满活力的文化。此努力最终在高精彩的现场活动中达到了高度的娱乐效果，同时面向现场和虚拟观众呈现了极具个性的表演、本田王室车队展示和由名人Rickey Smiley和Loni Love主持的2 Chainz歌手中场演出。该活动包括由 Wild n' Out 主持的以学生为重点的团结晚宴，通过互动游戏和娱乐活动促进社区合作。
"As a woman and minority-owned agency, Honda recognizes that VIVA Creative's certified diverse supplier status is a key driver in our team's exceptional creativity, teamwork, and service," says Lorne Greene, CEO of VIVA Creative. "Our team is thrilled to embrace our 'challenging spirit' as we co-create with Honda to bring HBOB 2025 to life. For the first time ever, this iconic event will be hosted on the West Coast at the stunning SoFi Stadium."
“作为一家由女性和少数族裔拥有的机构，本田认识到 VIVA Creative 的认证多元供应商地位是我们团队出色的创造力、团队合作和服务的关键驱动程序，” VIVA Creative 的首席执行官 Lorne Greene 说道，“我们的团队非常高兴能够拥抱我们的'挑战精神'，与本田共同创造 HBOb 2025 的活动。这是这一标志性活动首次在西海岸华丽的SoFi体育场举办。”
About VIVA Creative
关于 VIVA Creative
VIVA Creative is a worldwide leader in experiential marketing, crafting unforgettable brand experiences that engage audiences and achieve results. Two decades strong, VIVA leads the industry with fresh creativity and production ingenuity, delivering award-winning events, content, digital activations, and brand campaigns worldwide.
VIVA Creative 是全球领先的体验营销公司，打造令人难忘的品牌体验，吸引受众并取得成果。20 年的经验让VIVA以新鲜的创意和制作工艺领导着行业，为全球提供获奖的活动、内容、数字激活和品牌广告。
For more information, please contact:
Emily Greene
President
VIVA Creative
301-670-9700
[email protected]
欲知详情，请联系：
Emily Greene
总裁
VIVA Creative
301-670-9700
[email protected]
For further information on how VIVA Creative can energize your brand through experiential marketing, visit .
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SOURCE VIVA Creative
来源：VIVA Creative
