Rakuten Advertising Wins "Best Performance Marketing Solution" in 2024 MarTech Breakthrough Awards Program
Rakuten Advertising Wins "Best Performance Marketing Solution" in 2024 MarTech Breakthrough Awards Program
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
备受崇敬的国际年度奖项计划表彰全球杰出的营销、广告和销售技术
NEW YORK, Aug. 15, 2024 /PRNewswire/ -- Rakuten Advertising, the leading global affiliate marketing network, today announced that it has won the "Best Performance Marketing Solution" award in the seventh annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry.
2024年8月15日纽约报道/美通社/ rakuten公司广告领先的全球联盟营销网络,今天宣布其荣膺第七届Martech突破奖的“最佳表现营销解决方案”奖项 马特科技突破全球营销、销售和广告技术行业的主要市场情报组织,表彰全球行业顶尖企业、技术和产品。
MarTech Breakthrough's "Best Performance Marketing Solution" award honors a company that has demonstrated innovation and excellence within the performance marketing industry. Judges looked for breakthrough products, solutions, and companies in the crowded sales, advertising, and marketing technology markets, judging based on innovation, performance, and impact.
MarTech Breakthrough的“最佳表现营销解决方案”奖项表彰在表现营销行业中表现出创新和卓越的公司。评委们在拥挤的销售、广告和营销技术市场上寻找突破性的产品、解决方案和公司,评估创新、性能和影响。
"We're pleased to recognize Rakuten Advertising as 'Best Performance Marketing Solution' for its proven groundbreaking technology and deep human expertise," said Steve Johansson, Managing Director at MarTech Breakthrough. "Affiliate Intelligence sets a new industry standard for reporting and optimization, giving advertisers and publishers crucial insights for accessing the full power of affiliate marketing and taking advantage of every opportunity to achieve their revenue goals."
MarTech Breakthrough的董事总经理Steve Johansson表示:“我们很高兴认识到Rakuten公司广告是'最佳表现营销解决方案',因为它已经证明了突破性的技术和深厚的人类专业知识。联盟智能为报告和优化设置了新的行业标准,为广告商和发布者提供了关键的洞察力,利用联盟营销的全部力量,抓住每一个实现营收目标的机会。”
Rakuten Advertising's Affiliate Intelligence brings together AI and advanced technology to deliver actionable insights to advertisers and publishers that go far beyond traditional reporting and optimization. The company's breakthrough Audience Engine leverages publisher first-party customer data and AI-driven solutions uniquely tailored to specific industry verticals. These advancements empower advertisers and publishers to optimize program performance and integrate affiliate marketing into their marketing mix.
Rakuten公司广告的联盟智能融合了人工智能和先进技术,为广告商和发布者提供超越传统报告和优化的有用洞察力。公司的突破性观众引擎利用发布者的第一方客户数据和AI驱动的解决方案,独特地定制给特定的行业板块。这些进步为广告商和发布者提供了优化程序性能和将联盟营销集成到其营销组合中的机会。
In addition, Rakuten Advertising's Partnership Discovery solution leverages human and artificial intelligence to recommend and identify publisher partners offering the highest potential return on advertising spend. Relying on AI-based ML and LLM models, the solution supports keyword search and categories from Google's taxonomy.
另外,Rakuten公司广告的合作伙伴发现解决方案利用人工和人工智能,以推荐和确定提供最高潜在广告支出回报的发布者合作伙伴。依靠基于AI的ML和LLm模型,该解决方案支持从Google的分类法中查询关键词和类别。
Finally, bespoke vertical insights and AI solutions available through Rakuten Advertising's Insights & Analytics Portal provide advertisers and publishers with access to advanced tools for reaching their campaign goals. Its combination of AI-based forecasting, measurement, and data tools allow everyone in the affiliate marketing ecosystem to realize performance synergies between affiliate and other channels.
最后,可以通过Rakuten公司广告的洞察力和分析门户网站提供量身定制的行业洞见和人工智能解决方案,为广告商和发布者提供实现其广告活动目标所需的高级工具。其基于人工智能的预测、测量和数据工具的结合,使联盟营销生态系统中的所有人能够实现联盟营销和其他渠道之间的性能协同效应。
Nick Stamos, CEO at Rakuten Advertising said, "We're thankful to MarTech Breakthrough for this recognition. We remain committed to innovation, as evidenced by our advanced technology, strategic partnerships, and an approach that addresses today's challenges in the affiliate marketing industry and anticipates future needs."
Rakuten公司广告的首席执行官Nick Stamos表示:“我们感谢Martech突破奖的认可。正如我们先进的技术、战略伙伴关系以及应对联盟营销行业今天的挑战并预测未来需求的方法所证明的那样,我们仍然致力于创新。”
The MarTech Breakthrough Awards honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories.
Martech突破奖表彰在各种市场、销售和广告技术相关类别中的卓越和创新、艰苦工作和成功。
Rakuten Advertising touts a global network of the most diversified partner ecosystem and partner intelligence to power best-fit relationships and optimize performance for advertisers and publishers alike. Through innovative insights, partnership and performance, Affiliate Intelligence brings together AI, data, human intelligence, relationships, connections, awareness, and creativity to tap the full potential of affiliate marketing.
Rakuten公司广告拥有最多样化伙伴生态系统和伙伴情报的全球网络,为广告商和发布者优化性能,通过创新的洞察力、合作伙伴关系和表现,将人工智能、数据、人类智慧、联系、意识和创造力融合在一起,挖掘联盟营销的全部潜力。
For more information about Rakuten Advertising's performance solutions, please visit .
有关Rakuten公司广告表现解决方案的更多信息,请访问。
About Rakuten Advertising
Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world's top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond.
关于Rakuten广告
Rakuten广告提供了性能驱动、品牌驱动和人民驱动的广告解决方案,帮助全球顶尖品牌与独特的高度参与的受众联系——从第一印象到最终销售。Rakuten广告依靠行业领先的技术、全球媒体资源和最大的高质量伙伴网络,利用数据和经验开发战略和广告体验,推动参与、销售、忠诚和更多。
作为行业的领导者,Rakuten广告是Rakuten集团公司(4755:TOKYO)的一个部门,是世界领先的互联网服务公司之一。公司总部位于加利福尼亚州圣马特奥,并在欧洲、亚太、拉美和北美设有办事处。了解更多信息,请访问。
A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world's leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.
Steven Shaw 源自Rakuten广告.
Contact:
Steven Shaw
[email protected]
Brian Siegel,IRC,MBA-高级管理董事,Hayden IR,电话:(346)396-8696,ir@zedge.net
Steven Shaw
[email protected]
SOURCE Rakuten Advertising
Rakuten公司广告来源