Why Are Sirius XM Shares On The Rise Today?
Why Are Sirius XM Shares On The Rise Today?
Sirius XM Holdings Inc. (NASDAQ:SIRI) shares are trading higher Tuesday following the announcement of a multi-year agreement with Alex Cooper, the host and executive producer of the popular podcast "Call Her Daddy.
Sirius Xm控股公司 (纳斯达克股票代码:SIRI) 的股票于星期二上涨，原因是宣布与Alex Cooper达成了一项为期多年的协议，Cooper是受欢迎播客节目“Call Her Daddy”的主持人和执行製作。
Why It's Moving: The agreement grants Sirius XM exclusive rights to Cooper's flagship podcast, as well as to the Unwell Network's full roster of shows.
为什么要这么做：此协议授予Sirius XM专有权利，包括Cooper旗舰播客节目以及不安康体系网络的所有节目的播放权。
The deal also involves a broader programming development strategy, with new exclusive content slated to debut in 2025. Sirius XM has also secured global ad sales rights for both audio and video formats of the "Call Her Daddy" podcast, along with the Unwell Network's shows, which include "Hot Mess with Alix Earle," "Pretty Lonesome with Madeline Argy" and more.
该协议还涉及更广泛的编程开发策略，新的独家内容预计将在2025年首次亮相。Sirius XM还获得了“Call Her Daddy”播客节目以及不安康体系网络的节目的全球广告销售权，其中包括“Hot Mess with Alix Earle”、“Pretty Lonesome with Madeline Argy”等。
The addition of these shows to Sirius XM's lineup could enhance its ability to attract both listeners and advertisers.
将这些节目添加到Sirius XM的阵容中，可能会增强其吸引听众和广告商的能力。
SIRI Price Action: Sirius XM shares are trading at $3.29, up 8.39% according to Benzinga Pro.
SIRI股价走势：根据Benzinga Pro的数据，Sirius Xm的股价为$3.29，上涨了8.39%。
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Photo via Shutterstock.
图片来自shutterstock。