Crocs Stock Continues To Climb Following Sydney Sweeney Deal: What's Going On?
Crocs Stock Continues To Climb Following Sydney Sweeney Deal: What's Going On?
"It's not every day that a generational talent and style icon also authentically lives your brand. So, asking Sydney to join us to expand the perception of what it means to be a Crocs Inc (NASDAQ:CROCS) shares are moving higher Thursday, adding to strong gains for the week. On Wednesday, the company announced a deal to make actress Sydney Sweeney the global spokesperson of HEYDUDE.
卡骆驰公司（纳斯达克股票代码：CROCS）的股价周四上涨，为本周的强劲涨势增添了动力。公司周三宣布与女演员悉尼·斯威尼达成协议，任命她为HEYDUDE的全球代言人。
What To Know: HEYDUDE, which is owned by Crocs, announced a long-term global partnership with Sweeney, making her the spokesperson of the company. Crocs shares traded higher on the news and closed the day up more than 4%.
要知道：HEYDUDE是卡骆驰旗下品牌，宣布与斯威尼达成长期全球合作伙伴关系，使她成为该公司的代言人。卡骆驰股票在这一消息的推动下上涨，并收盘上涨超过4%。
The company said Sweeney will lead a new brand campaign focused on creating a movement of "Dudes." The campaign leans into HEYDUDE's namesake and celebrates the brand's definition of "Dude," focused on comfort, confidence and embracing all sides of self. The two-time Emmy nominated actress will appear in HEYDUDE content and invite others to be comfortable in their own shoes.
公司表示，斯威尼将领导一项新的品牌活动，旨在打造一个“Dudes”（酷妹）运动。这项活动秉承HEYDUDE的品牌名称，并赞扬了品牌对“Dude”（酷妹）的定义，专注于舒适、自信和接纳自我的各个方面。这位两次艾美奖提名的女演员将出现在HEYDUDE的内容中，并邀请其他人在自己的鞋子中感到舒适。
"It's not every day that a generational talent and style icon also authentically lives your brand. So, asking Sydney to join us to expand the perception of what it means to be a Dude was something we had to do," said Terence Reilly, president of HEYDUDE.
“一位代表一代人才和时尚偶像，又真实地演绎了你的品牌，并不是每天都会发生的事情。所以，邀请悉尼加入我们，扩展了成为Dude的含义，是我们必须去做的事情，”HEYDUDE总裁特伦斯·里利说。
On Thursday, Williams Trading upgraded Crocs from Hold to Buy and raised its price target from $135 to $163. The upgrade appears to driving shares higher Thursday morning.
周四，威廉姆斯交易公司将Crocs的股票评级从持有调升至买入，并将其目标股价从135美元提高至163美元。升级消息似乎推动了周四早盘Crocs股价的上涨。
Crocs shares may also be getting a boost this week following Target Corp's (NYSE:TGT) strong quarterly results. Target sells Crocs products online.
卡骆驰股票在本周可能也因Target Corp（纽约证券交易所股票代码：TGT）强劲的季度业绩而受到提振。Target在网上销售卡骆驰产品。
Target beat analyst estimates on the top and bottom lines as comparable sales jumped 2% and digital comparable sales climbed 8%. The company said its growth was driven entirely by traffic in stores and digital channels. Target also raised its full-year outlook, citing improving trends across its discretionary categories, most notably in apparel.
Target的营业收入和净利润超过了分析师的预期，可比销售额增长了2%，数字销售额增长了8%。公司表示，其增长完全是由实体店和数字渠道的客流带动的。Target还上调了全年展望，称其在离散消费品类中的增长趋势正在改善，尤其是服装类别。
CROX Price Action: Crocs shares closed Wednesday up 4.14%. The stock was up another 1.38% at $142.54 Thursday morning at the time of publication, according to Benzinga Pro.
CROX股票走势：Crocs股价周三收盘上涨4.14%。根据Benzinga Pro的数据，在撰文时，该股周四上午涨幅又达到1.38%，报142.54美元。
Photo: courtesy of Crocs.
照片：卡骆驰提供。
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