Maybank integrates art into its wealth management strategies, reflecting the Bank's commitment to offering diversified and holistic solutions that will not only drive financial growth but also enrich the lives of its clients while at the same time support local artists.

Recognising the value of alternative assets, Maybank recognises the profound potential of art as a valuable addition to investment portfolios. By incorporating 'cultural' investments, the bank provides clients with opportunities to diversify their assets, hedge against market volatility and experience the intrinsic value of art.

This approach aligns with Maybank's mission of Humanising Financial Services and ensuring clients achieve their financial goals while cultivating a deeper appreciation for art and culture.

The Bank recently hosted an engaging wealth forum centred on the theme 'Seeking Alpha Through Strategic Asset Allocation'. The event offered an in-depth exploration of the current investment landscape and emerging growth opportunities, brought together by leading experts and panellists from Maybank as well as other financial institutions. Attendees were privy to cutting-edge strategies and first-hand insights from industry leaders essential for achieving optimal portfolio performance in today's dynamic financial environment.

Maybank reinforces its role as a financial institution that values both economic and cultural enrichment, by supporting the local art scene, to create a more inclusive and vibrant community. A main highlight of the event, was a forum on a distinctive perspective on collectible investments through art appreciation, illustrating how art can serve as an alternative investment to enhance wealth portfolios beyond traditional financial instruments. The presentation included a discussion on art valuation, practical advice for new collectors and case studies on art appreciation. It showcased unique pieces by renowned local artists, Yusof Ghani, Khalil Ibrahim and Awang Damit Ahmad, reflecting Maybank's support for the vibrant creative community and celebrating Malaysia's rich artistic heritage.

To further brighten up the event, clients were entertained by a unique cultural dance performance from the local award-winning ASK Dance Company in collaboration with Kakiseni. Supported by Maybank Foundation, the corporate responsibility arm of Maybank, this collaboration exemplifies the foundation's dedication in supporting local talents and commitment to fostering the arts and culture within the community in the region.

The event which was officiated by Syed Ahmad Taufik Albar, Group CEO of Community Financial Services said that Maybank views wealth management as a holistic journey where diverse investment portfolio also plays a crucial role. Art, as an alternative investment, not only enhances our clients' portfolio but also enriches the artist's life by showing support and acknowledging their hard work. This event epitomises Maybank's inclusivity and customer-centricity, where we leverage diverse expertise and resources to deliver holistic and innovative solutions tailored to the unique needs of our clients

Eunice Chan, Head of Retail Wealth Management and Syed Ahmad Taufik Albar, Group CEO, Community Financial Services flanking the two art pieces by the renowned Yusof Ghani, Siri Tari and Biring Series, 2006.

"By integrating art into wealth strategies, we help our clients achieve financial growth while fostering cultural and aesthetic appreciation. In addition, we believe that true wealth management goes beyond financial growth and more about empowering clients to achieve their life goals and secure a sustainable future," added Taufik Albar.

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