Zhihu Inc. (ZH) Q2 2024 Earnings Conference Call Transcript Summary
Zhihu Inc. (ZH) Q2 2024 Earnings Conference Call Transcript Summary
Marketing services revenue decreased by 16.7% year-over-year, whereas brand and performance-based advertising grew by 17% and 28.4%, respectively.The following is a summary of the Zhihu Inc. (ZH) Q2 2024 Earnings Conference Call Transcript:
以下是知乎有限公司（ZH）2024年第二季度业绩会议讨论记录摘要：
Financial Performance:
金融业绩：
Zhihu Inc. reported a significant improvement in financial efficiency this quarter with a gross margin increase to 59.6%, up 5.8 percentage points year-over-year.
Adjusted net loss narrowed by 79.9% year-over-year to RMB 44.6 million.
Marketing services revenue decreased by 16.7% year-over-year, whereas brand and performance-based advertising grew by 17% and 28.4%, respectively.
Paid membership revenue increased slightly, contributing 46% to total revenue, while vocational training revenue slightly decreased due to strategic adjustments.
知乎有限公司本季度财务效益显著提高，毛利率增长到59.6%，同比增长5.8个百分点。
调整后的净亏损同比减少了79.9%，降至人民币4460万。
营销服务收入同比减少了16.7%，而品牌和绩效广告分别增长了17%和28.4%。
付费会员收入略微增加，贡献了总收入的46%，而职业培训收入由于战略调整稍有下降。
Business Progress:
业务进展：
Zhihu launched AI-powered products and services, including Zhihu Zhida, an AI search platform, which has shown promising user engagement.
Content creation within the Zhihu community has grown, with a 16.8% year-over-year increase in content pieces and a 12.5% increase in content creators.
Zhihu's user engagement metrics, such as daily active user timestamps and core user retention rates, have improved, reflecting positive trends.
Growth initiatives in vocational training and paid membership segments continue to expand, leveraging AI and optimizing operational efficiency.
知乎推出了人工智能驱动的产品和服务，包括知乎智搭，一款人工智能搜索平台，显示出了令人满意的用户参与度。
在知乎社区内，内容创作有所增长，内容数量同比增长16.8%，内容创作者增长12.5%。
知乎的用户参与度指标，如每日活跃用户时间戳和核心用户留存率，正在改善，反映出积极趋势。
在职业培训和付费会员领域，增长计划持续扩大，利用人工智能和优化运营效率。
Opportunities:
机会：
Zhihu Zhida offers new opportunities for market reputation enhancement and user engagement growth.
The company's AI and LLM capabilities are set to improve both user experience and operational efficiency, presenting commercial potential in high-value user base.
Strategic moves in vocational training and premium content offer substantial growth channels and diversification.
知乎智达提供了提升市场声誉和用户参与度增长的新机会。
公司的人工智能和李木能力将提升用户体验和运营效率，为高价值用户群体带来商业潜力。
在职业培训和优质内容方面的战略举措提供了实质性的增长渠道和多样化。
Risks:
风险：
Market fluctuations impact revenue streams, particularly as seen in the performance variability across different advertising and vocational training segments.
市场波动影响收入流，尤其在不同广告和职业培训领域的绩效差异中体现出来。
Tips: This article is generated by AI. The accuracy of the content can not be fully guaranteed. For more comprehensive details, please refer to the IR website. The article is only for investors' reference without any guidance or recommendation suggestions.
提示：本文由AI生成。文章内容的准确性无法完全保证。有关更全面的详细信息，请参阅IR网站。本文只是为投资者提供参考，没有任何指导或推荐建议。
