What's Going On With Roku Stock Today?
What's Going On With Roku Stock Today?
Roku, Inc. (NASDAQ:ROKU) shares are trading higher on Friday.
周五，Roku公司（纳斯达克:ROKU）的股票价格上涨。
Guggenheim analyst Michael Morris upgrades Roku from Neutral to Buy with a $75 price target.
古根海姆分析师Michael Morris将Roku的评级从中立升级为买入，并将目标价定为75美元。
The analyst anticipates investor interest in Roku will increase as the company approaches its third-quarter earnings report in November.
该分析师预计，随着Roku公司接近11月份的第三季度盈利报告，投资者对Roku的兴趣将增加。
Roku is advancing efforts to expand its video inventory advertising sales via third-party demand-side platforms and enhance monetization on its home screen.
Roku正在通过第三方需求方平台扩大其视频库存广告销售，并在其主页上增强变现能力。
The analyst noted that this anticipated progress is expected to further boost confidence in Roku as a standout top-line growth story for 2025. However, Guggenheim Securities indicated that its primary concerns about the company remain unchanged.
分析师指出，预计的进展有望进一步增强对Roku的信心，成为2025年非常突出的营收增长故事。然而，古根海姆证券表示，对该公司的主要担忧仍然保持不变。
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The analyst adds that strengthened monetization and effective leadership by Roku Media President Charlie Collier and CFO Dan Jedda should support the company's growth narrative and disciplined performance over the next three to six months.
分析师补充说，Roku Media总裁Charlie Collier和首席财务官Dan Jedda的增强变现能力和有效领导将支持该公司未来三到六个月的成长叙述和纪律表现。
According to Benzinga Pro, ROKU stock has lost over 13% in the past year. Investors can gain exposure to the stock via ARK Innovation ETF (NYSE:ARKK) and ARK Next Generation Internet ETF (NYSE:ARKW).
根据Benzinga Pro的数据，ROKU股票在过去一年中下跌了13%以上。投资者可以通过ark创新ETF（NYSE:ARKK）和ark下一代互联网ETF（NYSE:ARKW）来获得该股票的投资机会。
Earlier this month, Roku reported quarterly losses of 24 cents per share which beat the analyst consensus estimate of losses of 43 cents by 44.19%.
本月初，Roku报告每股亏损24美分，超过了分析师预期的43美分亏损44.19%。
Quarterly sales clocked in at $968.18 million, which beat the analyst consensus estimate of $937.89 million by 3.23% and represents a 14.28% increase from the same period last year. Platform revenue was $824 million, up 11% year-over-year.
季度销售额为96818万美元，超过了分析师平均预期的93789万美元3.23%，同比增长了14.28%。平台收入为82400万美元，同比增长11%。
Roku expects third-quarter total net revenue of $1.01 billion and total gross profit of $440 million.
Roku预计第三季度总净收入为10.1亿美元，总毛利润为44000万美元。
Price Action: ROKU shares are trading higher by 12.5% to $69.56 at last check Friday.
价格行动：ROKU股票在最后一次检查时上涨12.5%，至69.56美元。
Photo via Shutterstock
图片来自shutterstock。
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