DoorDash Delivers Mattresses? College Student Promotion Puts Spotlight On 'Better Sleep'
DoorDash Delivers Mattresses? College Student Promotion Puts Spotlight On 'Better Sleep'
Leading mattress company Mattress Firm partnered with DoorDash Inc (NASDAQ:DASH) to help deliver "better sleep to college students" and add to the number of items you can now get from many food delivery companies.
领先的床垫公司Mattress Firm与DoorDash Inc（纳斯达克股票代码：DASH）合作，帮助 “为大学生提供更好的睡眠”，并增加您现在可以从许多送餐公司获得的物品数量。
What Happened: DoorDash is best known as a food delivery company, which partners with local and national restaurant chains. The company has also expanded its lineup of products it will deliver to people's homes and what it offers its monthly premium members.
发生了什么：DoorDash最出名的是送餐公司，它与当地和全国连锁餐厅合作。该公司还扩大了将提供给人们家中的产品阵容以及为每月高级会员提供的产品阵容。
The food delivery company teamed up with Mattress Firm ahead of the new college school year for students in an exclusive partnership.
在新的大学学年之前，这家送餐公司与Mattress Firm合作，以独家合作伙伴关系为学生提供服务。
DoorDash will deliver mattresses, bedding and sleep accessories from Mattress Firm's more than 2,300 locations nationwide.
DoorDash将从床垫公司在全国的2300多个地点提供床垫、床上用品和睡眠配件。
"This collaboration arrives just in time for college back-to-school season, allowing students and parents to easily purchase mattresses," the companies said.
两家公司表示：“这种合作正好赶上大学返校季，使学生和家长可以轻松购买床垫。”
As part of the launch, Mattress Firm is also seeking to find 10 student brand ambassadors that will campaign for the importance of quality sleep nationwide on behalf of the mattress company. These 10 individuals will receive bedroom makeovers, host product giveaways and be content creators for the company.
作为发布会的一部分，Mattress Firm还寻求寻找10位学生品牌大使，他们将代表床垫公司在全国范围内宣传优质睡眠的重要性。这10个人将获得卧室改头换面，主办产品赠品，并成为公司的内容创作者。
"Our partnership with DoorDash revolutionizes mattress and bedding delivery, offering on-demand delivery that today's college students have come to expect," Mattress Firm's Chief Digital Officer George Hanson said.
床垫公司首席数字官乔治·汉森说：“我们与DoorDash的合作彻底改变了床垫和床上用品的交付，提供当今大学生所期望的按需送货服务。”
Read Also: DoorDash Q2 Earnings: Revenue Beat, EPS Miss, Total Orders Up 19%, Results Reflect 'Years Of Investment And Product-Level Focus'
另请阅读：DoorDash第二季度收益：收入超过预期，每股收益不足，总订单增长19％，业绩反映了 “多年的投资和产品层面的关注”
Why It's Important: Just like college students can get food delivered to their door, apartment or house, they can now get mattresses and sleep supplies delivered.
为何重要：就像大学生可以将食物送到家门口、公寓或房屋一样，他们现在可以将床垫和睡眠用品送到家中。
While many mattress companies and home furnishing companies offer delivery, this marks one of the first partnerships with a food delivery company.
尽管许多床垫公司和家居公司都提供送货服务，但这标志着与食品配送公司的首批合作伙伴关系之一。
Mattress Firm is the national largest omni-channel mattress specialty retailer. The company is in the middle of an acquisition attempt from Tempur Sealy International (NYSE:TPX), which is currently being blocked by the FTC.
床垫公司是全国最大的全渠道床垫专业零售商。该公司正在尝试收购Tempur Sealy International（纽约证券交易所代码：TPX），该公司目前被联邦贸易委员会封锁。
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Photo: Shutterstock
照片：Shutterstock