Ikea Takes On EBay And Craigslist With New Secondhand Furniture Marketplace
Ikea Takes On EBay And Craigslist With New Secondhand Furniture Marketplace
In a bold move, Ikea is set to rival online platforms such as eBay (NASDAQ:EBAY), Craigslist, and Gumtree by introducing a peer-to-peer marketplace for customers to trade used furniture.
宜家大胆举措,计划通过引入点对点交易市场来挑战如ebay(纳斯达克:ebay)、Craigslist和Gumtree等在线平台。
The innovative platform, named "Ikea Preowned," will be trialed in Madrid, Spain and Oslo, Norway until the year's end, with the intention of a global rollout, as stated by Jesper Brodin, CEO of Ingka, the main operator of Ikea stores, Financial Times reported on Thursday.
创新平台“宜家二手”将在西班牙马德里和挪威奥斯陆进行试点至年底,据《金融时报》周四报道,Ingka主要运营宜家商店的CEO耶斯珀·布罗丁表示,该平台意在全球推广。
This marketplace is a significant step in Ikea's evolution from a traditional out-of-town retailer to a digital enterprise offering online sales, city-center stores, and services such as assembly.
这一交易市场是宜家从传统郊外零售商转型为在线销售、城市中心商店和组装等服务的数字企业的重要一步。
The secondhand furniture market is a thriving industry, and Ikea's new platform aims to capitalize on this trend. The platform will enable customers to list their products, determine a selling price, and upload their own images. Ikea's AI-enabled database will enhance these listings with promotional images and measurements.
二手家具市场是一个蓬勃发展的行业,宜家的新平台旨在利用这一趋势。该平台将使客户列出他们的产品,确定销售价格,并上传自己的图片。宜家的人工智能数据库将通过促销图片和尺寸增强这些列表。
As per Brodin, Ikea's market share in the secondhand furniture market surpasses that in new furniture sales. This innovative platform could potentially re-establish Ikea's connection with customers, providing sellers the choice to receive money or a voucher from Ikea with a 15% bonus.
根据布罗丁的说法,宜家在二手家具市场的市场份额超过了新家具销售。这一创新平台有可能重新建立宜家与顾客的联系,为卖家提供选择,要么以15%的奖金从宜家得到现金,要么以代金券的形式。
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Image via Unsplash
图片来源:Unsplash
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
本报道使用Benzinga Neuro生成,并由Pooja Rajkumari编辑