Amazon Rolls Out AI Shopping Assistant In India, Nearly A Year Behind Walmart-Backed Flipkart
Amazon Rolls Out AI Shopping Assistant In India, Nearly A Year Behind Walmart-Backed Flipkart
This story was originally published on the Benzinga India portal.
本故事最初发布在Benzinga印度门户上。
Amazon.com Inc. (NASDAQ:AMZN) has announced the launch of its artificial intelligence-powered shopping assistant, Rufus, in India. This comes after the successful introduction of Rufus in the United States six months prior.
亚马逊(NASDAQ:AMZN)宣布在印度推出了其人工智能购物助手Rufus。此举是在Rufus在美国上线六个月后成功的基础上进行的。
What Happened: Amazon extended its AI shopping assistant Rufus to India on August 27. This move is a part of Amazon's strategy to incorporate generative AI features into its services in a competitive AI landscape that includes tech giants like Microsoft, Google and Meta.
何所发生:亚马逊将其AI购物助手Rufus扩展至印度,在充满竞争的AI领域,包括微软、谷歌和Meta等科技巨头的竞争之下,这一举措是亚马逊将生成式AI功能融入其服务的一部分策略。
Starting Tuesday, select customers on the Amazon mobile app will have access to the AI assistant, with a wider rollout planned in the upcoming weeks. Rufus, which was first introduced in February, is designed to assist customers with product discovery, answering shopping queries, comparing products and providing recommendations.
从周二开始,亚马逊移动app的部分客户将能够使用这款AI助手,未来几周还将进行更广泛的推广。Rufus于今年2月首次推出,旨在帮助客户发现产品、回答购物问题、比较产品并提供推荐。
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Rufus will be located on the bottom right of the app's main navigation bar, opening a chat dialogue box on the user's screen. Users can expand the chat dialogue box to view answers to their questions, tap on suggested questions and ask follow-up questions.
Rufus将位于应用程序的主导航栏的右下方,在用户屏幕上打开聊天对话框。用户可以展开聊天对话框以查看问题的答案,点击推荐的问题并提出后续问题。
Competitor Flipkart launched a similar shopping assistant, Flippi, in October 2023. Over the past year, Amazon has introduced several generative AI-powered features in the Amazon marketplace, including AI-generated review highlights and enhanced product listings.
竞争对手Flipkart于2023年10月推出了类似的购物助手Flippi。在过去的一年中,亚马逊在亚马逊市场引入了多个生成式AI驱动的功能,包括AI生成的评论亮点和增强的产品列表。
Disclaimer: Artificial intelligence was used as a secondary aid in the writing of this story.
免责声明:本文在写作过程中使用了人工智能作为辅助。