DOVE & TENNIS CHAMPION VENUS WILLIAMS TEAM UP ON THE FIRST-EVER LIMITED-EDITION DOVE BEAUTY BAR TO HELP KEEP GIRLS IN SPORTS
DOVE & TENNIS CHAMPION VENUS WILLIAMS TEAM UP ON THE FIRST-EVER LIMITED-EDITION DOVE BEAUTY BAR TO HELP KEEP GIRLS IN SPORTS
The Commemorative #KeepHerConfident Dove Beauty Bar Comes in a Passionfruit & Lemon Balm Fragrance and Vibrant Tennis Ball-Inspired Green Color, Hand Selected by Tennis Champion, Entrepreneur & Dove Partner Venus Williams.
纪念版#KeepHerConfident Dove美容香皂以热情果和柠檬香膏味和 vibrant tennis ball-inspired绿色为特色,由网球冠军、企业家和Dove合作伙伴威廉姆斯亲自挑选。
NEW YORK, Aug. 27, 2024 /PRNewswire/ -- Today, Dove and tennis champion Venus Williams have teamed up to announce the Dove x Venus #KeepHerConfident Beauty Bar: the brand's first-ever, limited-edition Dove Beauty Bar collaboration, which will support Dove and Venus' shared mission to help girls stay in sports. The commemorative Dove x Venus #KeepHerConfident Beauty Bar comes in a tennis ball-inspired green color and passionfruit & lemon balm fragrance, hand selected by the tennis icon herself, Venus Williams.
2024年8月27日纽约 / 新闻稿 - 今天,Dove和网球冠军威廉姆斯合作宣布Dove x Venus #KeepHerConfident美容香皂:这是品牌史上首次与威廉姆斯合作推出的限量版Dove美容香皂,旨在支持Dove和威廉姆斯共同的使命,帮助女孩保持参与体育运动。纪念版的Dove x Venus #KeepHerConfident美容香皂以网球为灵感的绿色和热情果和柠檬香膏味为特色,由网球偶像威廉姆斯亲自挑选。
Each Dove x Venus #KeepHerConfident Beauty Bar has a "CONFIDENT" engraving and comes in a limited-edition canister produced from recycled materials (and is 100% recyclable) with three Dove x Venus #KeepHerConfident Beauty Bars per canister for the ultimate keepsake.
每个Dove x Venus #KeepHerConfident美容香皂都刻有"CONFIDENT"字样,并采用由回收材料制成(百分之百可回收)的限量版罐子包装,每个罐子内含三个Dove x Venus #KeepHerConfident美容香皂,是绝佳的纪念品。
"As someone who knows the importance of confidence in sports, I'm so excited to be collaborating with Dove to continue our mission of keeping the next generations of young women athletes playing the sports they love," said Venus Williams. "I loved partnering with Dove to create the #KeepHerConfident Beauty Bar and incorporating my favorite fragrances, nods to the game I love with the tennis-ball colored bar and a powerful message to keep our young athletes looking, smelling and feeling great and confident!"
"作为一个知道体育自信的重要性的人,我非常兴奋能与Dove合作,继续我们保持年轻女性运动员参与他们喜爱的体育运动的使命,"威廉姆斯说。"我喜欢与Dove合作推出#KeepHerConfident美容香皂,结合我最喜欢的香气,以网球球的颜色为特色,传达强有力的信息,让我们的年轻运动员看起来、闻起来和感觉都很棒和自信!"
According to 2023 Dove research, 45% of girls globally drop out of sports by age 14 – two times the rate of boys – with body confidence being the #1 reason. This launch aims to raise awareness of the Body Confident Sport program, a first-of-its-kind and scientifically proven set of coaching tools developed in partnership with Nike to build body confidence in 11-17-year-old girls.
根据2023年Dove的研究,全球45%的女孩在14岁之前退出体育运动 - 这是男孩退出率的两倍 - 而身体自信是主要原因。此次推出旨在提高人们对Body Confident Sport计划的认识,这是一套首创并经过科学验证的教练工具,是与Nike合作开发的,旨在增强11-17岁女孩的身体自信。
Fans looking to get their hands on the limited-edition Dove x Venus #KeepHerConfident Beauty Bar packs will be able to enter for a chance to win at Dove.com/ConfidentSports, now through September 20, 2024 (NO PURCH NEC. 50 US/DC 18+)*. The product and pack are only available for giveaway during this time period, and will not be sold in stores.
粉丝们想要获得限量版多芬 x 金星 #KeepHerConfident美肤香皂礼盒,现在可以在Dove.com/ConfidentSports参加赢取机会,截止日期为2024年9月20日(无需购买。限美国50个州及哥伦比亚特区年满18岁以上)*。该产品和礼盒仅在此期间进行赠送,并不在商店销售。
In addition to the limited-edition Dove x Venus #KeepHerConfident Beauty Bar, Dove is supporting a series of activities to celebrate body confidence and support the mission of keeping girls in sports this tennis season:
除了限量版多芬 x 金星 #KeepHerConfident美肤香皂礼盒,多芬还支持一系列活动,以庆祝身体信恳智能,并支持保持女孩参与体育的使命,就在网球赛季:
- Dove will partner with Black Girls Tennis Club on an in-person tennis experience for middle school girls in NYC, hosted by tennis champion & entrepreneur Venus Williams, and infused with body-confidence building tips to take with them on-and-off the court.
- Dove has partnered with Bras for Girls to donate over 1,000 sports bras, supporting late elementary to middle school girls – an age at which some girls choose to stop participating in sport due to discomfort with their changing bodies.
- For those based in the New York City Metro area, Dove has partnered with Lyft, one of the largest transportation networks in North America, to give away a limited amount of the Dove x Venus #KeepHerConfident Beauty Bar canisters – be on the lookout for five wrapped Dove x Venus cars to score one!
- 多芬将与Black Girls Tennis Club合作,在纽约市为中学女生举办现场网球体验活动,由网球冠军和企业家维纳斯·威廉姆斯主持,并融入增进身体信恳智能的建议,供她们在场内外使用。
- 为女孩胸罩 捐赠超过1,000件运动文胸,支持5年级末至初中女生—这个年龄段的一些女孩因对身体变化的不适选择停止参与运动。
- 对于居住在纽约市大都会区的人,多芬已与北美最大运输网络之一Lyft合作,赠送少量多芬 x 金星 #KeepHerConfident美肤香皂罐—密切留意五辆包裹着多芬 x 金星标志的汽车,就有机会获得一罐!
"We're thrilled to be releasing our first-ever limited edition of the beloved Dove Beauty Bar to help keep girls playing the sports they love. Venus has been an incredible champion of the Body Confident Sport mission, and we couldn't think of a better partner or role model for girls to co-create the #KeepHerConfident Beauty Bar with," said Mele Melero, Chief Growth Officer, Dove Personal Care North America.
“我们非常高兴能够推出备受喜爱的多芬美肤香皂的首个限量版,帮助女孩们保持她们热爱的体育运动。维纳斯一直以来都是身体信恳智能使命的不可思议的倡导者,我们认为找不到比她更好的合作伙伴或榜样,来共同打造 #KeepHerConfident美肤香皂,” Dove 个人护理北美首席增长官梅莱·梅莱罗说道。
The Dove Beauty Bar is the #1 dermatologist recommended bar brand, and is gentle enough to use on face, hands and body to wash away dirt and germs as effectively as ordinary soap, with the added benefit of caring for your skin. Just like all Dove Beauty Bars, the collaborative bar features 1/4 moisturizing cream to deeply nourish skin, prevent dryness and deliver superior care, while being free from sulfates, parabens and added phthalates.
多芬美肤香皂是#1皮肤科医生推荐的香皂品牌,温和到可以用于洗脸、洗手和洗身体,像普通肥皂一样有效地洗净污垢和细菌,同时还能呵护肌肤。就像所有的多芬美肤香皂一样,这款合作香皂含有1/4的保湿霜,深层滋养肌肤,预防干燥,提供卓越的护理,同时不含硫酸盐、防腐剂和添加的邻苯二甲酸酯。
Visit Dove.com/ConfidentSports to enter to win the limited-edition Dove x Venus #KeepHerConfident Beauty Bar for free*. Follow @Dove on social to learn more about what Dove is doing to help girls stay in sports. #KeepHerConfident.
访问Dove.com/ConfidentSports,免费参加有限版Dove x Venus #KeepHerConfident美肤香皂赢取活动。关注@Dove社交媒体,了解Dove为帮助女孩们参与体育活动所做的努力。#KeepHerConfident。
*NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Void where prohibited. The Dove x Venus #KeepHerConfident Beauty Bar Giveaway is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S./D.C., 18+. Begins 8/26/24 at 12:00 a.m. ET & ends 9/20/24 at 11:59 p.m. ET. For Official Rules,
*无需购买即可参与抽奖活动。禁止在禁止抽奖的地区参加。Dove x Venus #KeepHerConfident美肤香皂赠品由联合利华有限责任公司赞助。开放给美国50个州/华盛顿特区18岁以上的法定居民。活动开始于2024年8月26日上午12:00,结束于2024年9月20日晚上11:59。参见官方规则,
ABOUT DOVE
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and 1⁄4 moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands.
关于多芬
多芬于1957年在美国诞生,推出了美肤香皂,它采用了专利的温和洁净剂和1/4保湿霜的配方。多芬的传统建立在保湿的基础上,是事实而非承诺使得多芬从一款美肤香皂发展成为世界上最受喜爱的美容品牌之一。
Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.
女性一直是我们的灵感来源,从一开始,我们一直致力于为所有女性提供卓越的护理,并在我们的广告中倡导真正的美丽。多芬相信美丽是为每个人而存在的。美丽应该是信恳智能的源泉,而不是焦虑的来源。多芬的使命是鼓舞全世界的女性发展积极的外貌关系,实现她们的个人美丽潜能。
For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to:
多芬已经致力于在他们的工作中扩大对美的狭隘定义已经超过65年了。在“多芬真实美丽承诺”的支持下,多芬誓言:
- Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
- Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
- Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.
- 真实、多样和尊重地呈现女性。我们展示不同年龄、体型、种族、发色、类型和风格的女性。
- 展现真实生活中的女性形象,零数字失真,所有图片均由女性本人审批。
- 通过Dove自尊项目帮助年轻人建立身体自信和自尊心,该项目是全球最大的自尊教育提供者。
ABOUT UNILEVER NORTH AMERICA
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023.
关于联合利华(英国)北美
联合利华是世界领先的美容和健康、个人护理、家庭护理、营养和冰淇淋产品供应商之一,销售遍布全球190个国家和地区,每天有34亿人使用。公司拥有127,000名员工,2023年销售额为596亿欧元。
Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.
我们在北美的主要品牌包括多芬、赫尔曼蛋黄酱、凡士林、德格里、冰淇淋雪糕等等。
For more information on Unilever U.S. and its brands visit:
欲了解联合利华(英国)美国及其品牌的更多信息,请访问:
For more information on Unilever Canada and its brands visit:
欲了解联合利华(英国)加拿大及其品牌的更多信息,请访问:
SOURCE Dove
消息来源:多芬