Newegg Commerce H1 Average Order Value $401 Compared To $390 YoY; Active Customers Totaled ~1.1M As Of June 30, 2024, Down From 1.3M YoY
Newegg Commerce H1 Average Order Value $401 Compared To $390 YoY; Active Customers Totaled ~1.1M As Of June 30, 2024, Down From 1.3M YoY
Newegg商城上半年平均订单价值为401美元，同比增长到390美元；截至2024年6月30日，活跃客户总数约为110万，低于去年同期的130万。
2024 First Half Operational Metrics
2024上半年营运指标
- Average order value was $401 for the six months ended June 30, 2024, compared to $390 for same period in prior year.
- Active customers, defined as unique customer IDs with at least one item purchased on Newegg platforms in the past 6 months, totaled approximately 1.1 million as of June 30, 2024, a decrease from 1.3 million for the same period in the prior year.
- Repeat purchase rate, which is the percentage of active customers who made at least two purchases on Newegg platforms during the past 6 months, was 23.0% as of June 30, 2024, compared to 27.9% for the same period in the prior year.
- 截止2024年6月30日的六个月内，平均订单价值为401美元，而上一年同期为390美元。
- 活跃顾客，即在过去6个月内至少在Newegg平台上购买过商品的独立顾客ID，截至2024年6月30日约为110万，与上一年同期的130万相比有所减少。
- 复购率，即在过去6个月内在Newegg平台上至少进行过两次购买的活跃顾客比例，截至2024年6月30日为23.0％，而上一年同期为27.9％。
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