GALLEGOS United Appoints Pedro Fragata as Executive Director to Lead Comcast Business Portfolio
GALLEGOS United Appoints Pedro Fragata as Executive Director to Lead Comcast Business Portfolio
Industry Veteran to Spearhead Strategic Growth and Creative Innovation for Xfinity and NOW Brands
行业资深人士将引领Xfinity和NOW品牌的战略增长和创新
HUNTINGTON BEACH, Calif., Aug. 29, 2024 /PRNewswire/ -- GALLEGOS United, a leading independent advertising agency renowned for its multicultural marketing expertise, announces the appointment of Pedro Fragata as Executive Director. In this newly created role, Fragata will oversee the entire Comcast business portfolio at the agency, including the Xfinity and NOW brands, and will be responsible for integrating GALLEGOS United's full-service offerings—encompassing advertising, digital, production, influencer, and activation services—to drive client satisfaction and elevate creative excellence.
加利福尼亚州亨廷顿海滩，2024年8月29日 / PRNewswire / - 加勒戈斯联合(GALLEGOS United)是一家著名的独立广告公司，以其多元文化营销专长而闻名，宣布任命佩德罗·弗拉加塔(Pedro Fragata)为执行总监。在这个新设立的职务中，弗拉加塔将负责监督该机构在康卡斯特(Comcast)的整个业务组合，包括Xfinity和NOW品牌，并负责整合加勒戈斯联合的全套服务——包括广告、数字、制作、影响力和激活服务，以推动客户满意度并提升创意卓越性。
The decision to create this role underscores GALLEGOS United's commitment to continuously improving and expanding its longest-standing client relationships. As Comcast seeks to bridge the gap between Hispanic audience engagement, and channel expertise such as digital, Fragata's role is vital to delivering solutions that meet the complexities of today's marketplace.
设立这个角色的决定，突显了加勒戈斯联合(GALLEGOS United)不断改进和扩大其最长期客户关系的承诺。康卡斯特(Comcast)旨在弥补西班牙裔观众参与和数字等渠道专业知识之间的差距，弗拉加塔的角色对于提供满足当今市场复杂性的解决方案至关重要。
Pedro Fragata brings a wealth of experience to GALLEGOS United, with a proven history of delivering growth solutions for top global brands. His most recent roles include Group Account Director positions at DAVID, Wieden+Kennedy, and AlmapBBDO, where he led successful campaigns that earned numerous accolades, including multiple Cannes Lions and Effie Awards. Fragata's leadership contributed to AlmapBBDO's recognition as Agency of the Decade by Cannes Lions in 2020.
佩德罗·弗拉加塔为加勒戈斯联合(GALLEGOS United)带来丰富的经验，他在为顶级全球品牌提供增长解决方案方面拥有卓著的历史。他最近的职位包括DAVID、Wieden+Kennedy和AlmapBBDO的集团客户总监，他带领成功的广告活动赢得了众多荣誉，包括多个戛纳狮和Effie奖项。弗拉加塔的领导力为AlmapBBDO在2020年被戛纳狮评为十年代的代理商做出了贡献。
"Pedro brings world-class business acumen and a remarkable creative pedigree, which, coupled with his proven history of implementing growth solutions for top brands, make him a highly effective client-leader in today's complex advertising environment," said Jose Pablo "JP" Rodriguez, Managing Director, GALLEGOS United. "We are excited to have Pedro join our team and look forward to the innovation and leadership he will bring to our Comcast portfolio."
“佩德罗拥有世界一流的商业头脑和出色的创意背景，再加上他在为顶级品牌实施增长解决方案方面拥有的卓越历史，这使他成为当今复杂广告环境中非常有效的客户领导者。”加勒戈斯联合(GALLEGOS United)的总经理何塞·巴布罗“JP”罗德里格斯(Jose Pablo "JP" Rodriguez)说。“我们很高兴佩德罗能加入我们的团队，并期待他为我们的康卡斯特(Comcast)业务组合带来的创新和领导力。”
"I believe that marketing today means marketing to multicultural audiences. I see GALLEGOS as one of the top agencies in this space, with an excellent client roster and an entrepreneurial spirit," says Fragata who began his new role on July 15, 2024. "As a founder-led, independent agency with impressive talent and leadership, GALLEGOS United is the ideal environment for me to learn and implement great ideas with more agility. I am excited about the prospect of building strong relationships with my clients and helping them grow their businesses by developing groundbreaking creative work."
"我认为，当今营销意味着面向多元文化受众的营销。我认为GALLEGOS是这个领域顶尖机构之一，拥有出色的客户名单和创业精神，" Fragata说。他于2024年7月15日开始了他的新角色。"作为一家创始人领导的独立机构，拥有出色的人才和领导力，GALLEGOS United对我来说是学习和实施更具敏捷性的好想法的理想环境。我对与客户建立牢固的关系并通过开拓性创意工作帮助他们发展业务的前景感到兴奋。"
About GALLEGOS United: Founded in 2001, GALLEGOS United is a creatively driven agency dedicated to providing clients with strategic marketing solutions that push boundaries and propel business growth. GALLEGOS United's clients include the California Milk Processor Board (got milk?), Comcast, Dr Pepper, Penafiel, and DoorDash, to name a few. GALLEGOS United is part of UNITED COLLECTIVE, an independently and minority-owned communications group comprised of three interconnected agencies. For more information, visit .
关于GALLEGOS United: GALLEGOS United成立于2001年，是一家以创意驱动为特点的机构，致力于为客户提供能够突破界限并推动业务增长的战略营销解决方案。GALLEGOS United的客户包括加州乳制品加工商委员会（有牛奶吗？），康卡斯特，Dr Pepper，Penafiel和doordash等。GALLEGOS United是UNITED COLLECTIVE的一部分，后者是一个独立和少数族裔所有的通信群体，由三家相关机构组成。欲了解更多信息，请访问。
PR Contact:
Colleen McCarthy
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917/697-9553
公关联系人：
Colleen McCarthy
[email protected]
917/697-9553
SOURCE Gallegos United
消息来源：GALLEGOS United