Senheng Saw Its Q2 Profit Plunges Nearly 50% As Sales Remain Weak
Senheng Saw Its Q2 Profit Plunges Nearly 50% As Sales Remain Weak
As part of its growth strategy, the Group is enhancing its digital ecosystem, including strengthening its online presence, e-commerce platforms, and social media engagements.For the six-month period ended 30 June 2024 (1H24), Senheng recorded RM629.6 million in revenue, compared to RM643.7 million in the previous year. 1H24 group net profit stood at RM9.9 million, down from RM12.8 million in the same period last year.
截至2024年6月30日的六个月期（1H24），星衡的营业收入为RM62960万，低于前一年的RM64370万。1H24集团净利润为RM990万，低于去年同期的RM1280万。
As for the current quarter (Q2) the group reported a revenue of RM307 million down from the preceding year's quarter of RM325 million, in line with the revenue drop the group's net profit also suffered plunging 50% to RM3.6 million from RM6.5 million in Q2FY23.
至于当前季度（Q2），该集团报告的营业收入为RM30700万，低于去年同期的RM32500万，与营业收入下降相一致，该集团的净利润也下降了50%，从Q2FY23的RM650万下降至RM360万。
The group said while the first half results reflect weaker consumer sentiment, the outstanding performance of online sales, now
contributing 10% of group revenue compared to 5.5% in the same period last year. The ongoing weakness in consumer sentiment, leading to lower sales, resulted in a decrease in group revenue and profits it added.
该集团表示，虽然上半年的业绩反映出消费者信心疲软，但在线销售的出色表现占据了10%的集团营业收入，而去年同期为5.5%。该集团补充说，消费者信心持续疲软导致销售额下降，进而导致集团营业收入和利润下降。
该集团表示，由于消费者信心持续疲软导致销售额较低，导致集团营业收入和利润下降。在线销售的出色表现占据了10%的集团营业收入，而去年同期为5.5%。
As part of its growth strategy, the Group is enhancing its digital ecosystem, including strengthening its online presence, e-commerce platforms, and social media engagements.
作为增长策略的一部分，该集团正在加强其数字生态系统，包括加强其在线存在、电子商务平台和社交媒体参与。