Tesla's China Woes Just Got Worse: XPeng's Model 3 Killer Receives Over 30K Orders In 48 Hours Of Launch
Tesla's China Woes Just Got Worse: XPeng's Model 3 Killer Receives Over 30K Orders In 48 Hours Of Launch
Tesla, Inc.'s China recovery could face a risk as a domestic nimble upstart has just launched a product that is selling at a fast pace.
特斯拉公司在中国的复苏可能面临风险，因为一家国内灵活的新兴公司刚刚推出了一款以快速销售的产品。
What Happened: XPeng, Inc. kicked off deliveries of its new low-end electric-vehicle model, Mona M03, at the Chengdu Auto Show, which is being held on Aug. 30 to Sept. 8. The company unveiled the all-electric hatchback coupe, at its 10th Anniversary Gala Night held on Tuesday.
XPeng公司在成都车展上发布了其新款低端电动汽车Mona M03的交付，该车展将于8月30日至9月8日举行。该公司在周二举行的10周年庆典晚会上发布了这款全电动掀背轿跑车。
XPeng Chairman and CEO He Xiaopeng delivered the Mona M03 to its first owners on the show floor, reported CnEVPost adding that volume deliveries of the model would begin imminently. The company reportedly said it received 30,000 firm orders in the first 48 hours of availability, with 55% of the customers under 30 years and 61% men.
小鹏汽车董事长兼CEO何小鹏在展台上向第一批车主交付了Mona M03，CnEVPost称该车型的成交量将很快开始。该公司据称在首48小时内收到了3万辆车的确定订单，其中55%的客户年龄在30岁以下，61%为男性。
The company has unveiled three variants of the electric sedan, with a starting price of 119,800 yuan (around $16,900). This is about half as much as the cost of Tesla's cheapest made-in-China Model 3 (rear-wheel-drive variant), which is listed at 231,900 yuan on the company's China website.
该公司推出了电动轿车的三个不同版本，起售价为119,800元（约合16,900美元）。这个价格大约是特斯拉中国官网上最便宜的国产Model 3（后驱版）价格的一半，后者标价为231,900元。
Why It's Important: Tesla has been facing cut-throat competition in China as the mushrooming upstart ecosystem offers a serious threat to demand. More importantly, the U.S. company is stymied by the lack of a model to cater to the lower end of the market.
为什么重要：特斯拉在中国面临着激烈的竞争，因为如雨后春笋般涌现的新兴竞争对手生态系统给需求带来了严重威胁。更重要的是，这家美国公司受制于没有面向市场低端的车型。
Recently, Tesla extended its "zero-interest-rate" financing scheme in China to the end of September, and this was seen by analysts as a signal that the company is still struggling with demand.
最近，特斯拉将其在中国的“零利率”融资计划延长至9月底，分析师认为这表明公司仍在努力应对需求问题。
Weekly insurance registration data for Tesla EVs has shown an improvement but it may have come at a cost, potentially pressuring margins further.
特斯拉电动车的每周保险登记数据显示有所改善，但这可能是以成本为代价，可能进一步压缩利润。
Price Action: In premarket trading, XPeng ADRs listed on the NYSE rose 3.43% to $8.14, according to Benzinga Pro data. The stock has been seeing some upward momentum this week on the back of a stock purchase by Xiaopeng. Tesla climbed 1.60% to $209.59.
股价走势：在盘前交易中，纽交所上市的小鹏汽车美国存托凭证（ADR）上涨3.43%，至8.14美元，据彭博专业版数据显示。本周该股在小鹏汽车董事长股票增持背后获得一些上行动能。特斯拉上涨1.60%，至209.59美元。