Rivian Launches Referral Program To Reward Customers Who Refer Other Buyers, Similar To Tesla's Scheme
Rivian Launches Referral Program To Reward Customers Who Refer Other Buyers, Similar To Tesla's Scheme
Rivian owners can pass on their referral code to potential customers and reap awards when they take delivery of an eligible inventory R1 vehicle. Both the referrer as well as the new buyer will get 750 points (equivalent to $750) in addition to 6 months of charging at Rivian Adventure Network sites. California-based EV company Rivian Automotive (NASDAQ:RIVN) on Thursday introduced a new program aimed at rewarding U.S. customers who recommend others to buy their vehicles.
总部位于加利福尼亚的电动汽车公司Rivian Automotive（纳斯达克代码：RIVN）于周四推出了一个新计划，旨在奖励美国顾客推荐他人购买他们的汽车。
What Happened: Rivian announced the new 'Rewards' program on the social media platform X.
消息来源：Rivian在社交媒体平台X上宣布了这个新的“奖励”计划。
Introducing: Rivian Rewards. We're so inspired by the enthusiasm, joy and adventurousness of our owner community, and now we have a new way to say thank you. When Rivian owners invite someone to join our community, both can reap the benefits! Learn more: pic.twitter.com/GCO2afWPxl
— Rivian (@Rivian) August 29, 2024
介绍：Rivian奖励计划。我们深受车主社区的热情、喜悦和冒险精神的启发，现在我们有一种新的方式来表达感谢之情。当Rivian车主邀请他人加入我们的社区时，双方都能获得好处！了解更多：pic.twitter.com/GCO2afWPxl
— Rivian (@Rivian) 2024年8月29日
Rivian owners can pass on their referral code to potential customers and reap awards when they take delivery of an eligible inventory R1 vehicle. Both the referrer as well as the new buyer will get 750 points (equivalent to $750) in addition to 6 months of charging at Rivian Adventure Network sites.
Rivian车主可以将其推荐码传给潜在顾客，在其交付符合条件的库存R1车辆时获得奖励。推荐人和新买家都将获得750积分（相当于750美元），并享受Rivian Adventure Network站点6个月的免费充电。
The points can be used to purchase either Rivian merchandise or another inventory Rivian vehicle within two years, after which they expire. However, they cannot be used for vehicle deposits, custom vehicle configurations, reservations, or vehicle purchases outside of Rivian's R1 Shop, the company said.
这些积分可以用于购买Rivian商品或两年内购买其他库存Rivian车辆，过期后将无法使用。公司表示，积分不能用于车辆订金、自定义车辆配置、预订或在Rivian的R1商店之外购买车辆。
Why It Matters: Rivian's new reward program bears resemblance to EV giant Tesla Inc.'s refer and earn program. Tesla scrapped their older referral program in April but launched a new one earlier this month aimed at rewarding customers for referring new customers.
为什么重要：Rivian的新奖励计划类似于电动汽车巨头特斯拉公司的推荐和赚取计划。特斯拉在四月废除了他们的旧推荐计划，但本月早些时候推出了一个新的计划，旨在奖励顾客推荐新顾客。
Rivian's rewards program is currently limited to U.S.-based Rivian owners. The company intends to launch it for Canadian owners in 2025.
Rivian的奖励计划目前仅限于美国的Rivian车主。该公司计划于2025年在加拿大车主中推出该计划。
Check out more of Benzinga's Future Of Mobility coverage by following this link.
通过以下链接查看更多财经新闻《Benzinga智库：移动出行未来》
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Photo courtesy: Rivian
照片：Rivian