Brand Finance Confirms Yili's Position as World's Most Valuable Dairy Brand for Fifth Consecutive Year
Brand Finance Confirms Yili's Position as World's Most Valuable Dairy Brand for Fifth Consecutive Year
As we all know, commercial success is the cornerstone of building a strong corporate brand. In today's rapidly changing global landscape, Yili has maintained its position as a market leader and achieve consistent growth in total revenue for 31 consecutive years by leveraging its competitive advantages across the entire value chain. According to its latest financial report, Yili set a new record in 2023 with a total revenue of HOHHOT, China, Aug. 30, 2024 /PRNewswire/ -- Yili has been recognized as the world's most valuable dairy brand for the fifth consecutive year, according to Brand Finance's 2024 rankings released on August 20.
2024年8月30日，中国呼和浩特/新华社——依利连续第五年被评为全球最有价值的乳制品品牌，根据Brand Finance于8月20日发布的2024年排名。
Brand Finance Confirms Yili's Position as World's Most Valuable Dairy Brand for Fifth Consecutive Year
品牌金融证实伊利连续第五年成为世界上最有价值的乳制品品牌
The rankings are based on a comprehensive evaluation of corporate financials, customer sentiment, and future prospects. Widely recognized for objectivity and professionalism, Brand Finance's rankings are a global benchmark for brand valuation. Yili has held the top spot on Brand Finance's list of the world's top 10 most valuable dairy brands since 2019. Its robust financial performance and commitment to innovation and sustainability have been key factors in its continued dominance. Yili has once again secured its top position in the 2024 rankings.
这些排名基于对企业财务状况、客户情感和未来前景的全面评估。Brand Finance的排名因客观性和专业性而广受认可，是全球品牌价值评估的基准。依利自2019年以来一直稳居Brand Finance全球最有价值乳制品牌前十名榜单榜首。其强劲的财务业绩以及对创新和可持续发展的承诺成为了其持续领先的关键因素。依利再次在2024年排名中蝉联榜首。
As we all know, commercial success is the cornerstone of building a strong corporate brand. In today's rapidly changing global landscape, Yili has maintained its position as a market leader and achieve consistent growth in total revenue for 31 consecutive years by leveraging its competitive advantages across the entire value chain. According to its latest financial report, Yili set a new record in 2023 with a total revenue of 126.179 billion yuan. International expansion is rapidly becoming a key driver of Yili's growth, with overseas revenue increasing by 10.08% year-over-year in 2023.
众所周知，商业成功是打造一个强大企业品牌的基石。在当今快速变化的全球环境中，伊利凭借在整个价值链上的竞争优势，保持了作为市场领导者的地位，并连续31年实现了收入的稳定增长。根据最新财务报告，伊利在2023年创下了新纪录，实现了1261.79亿人民币的总收入。国际扩张正迅速成为伊利增长的关键驱动力，2023年的境外收入同比增长了10.08%。
Leveraging its cutting-edge technology and industry-leading innovation capabilities, Yili continues to introduce groundbreaking products that cater to consumers' growing demand for high-quality, nutritious, and functional foods. Recent examples include AMBPOMIAL Active Probiotic Yogurt, Satine Active Lactoferrin Organic Pure Milk, SHUHUA AnTangJian Sugar Control Lactose-Free Milk, XinHuo and QingMu flavored dietary formula milk powder, Jinlingguan New Generation Infant Formula Milk Powder, Xujinhuan Low GI Ice Cream, and Ausnutria Dairy's nutritional and health products. These innovative offerings have been popular with consumers.
伊利利用其尖端科技和行业领先的创新能力，不断推出迎合消费者对高质量、有营养、功能性食品需求的突破性产品。近期的例子包括AMBPOMIAL活性益生菌酸奶、Satine活性乳清蛋白有机纯牛奶、SHUHUA安糖健血糖控制无乳糖牛奶、XinHuo和QingMu风味膳食配方奶粉、金陵冠新一代婴儿配方奶粉、Xujinhuan低GI冰淇淋以及澳优乳业的营养健康产品。这些创新产品受到了消费者的喜爱。
Yili is accelerating the digitalization of its entire supply chain. At partner ranches, the Yili Smart Ranch big data platform provides real-time data on productivity, activity levels, and sleep patterns of cows. Production facilities are equipped with state-of-the-art automation systems, including robots, driverless vehicles, and robotic arms, enabling fully automated operations from raw milk to warehousing of finished products. In the consumer market, digitalization is guiding product distribution and marketing strategies, enhancing the overall customer experience. Through years of innovation, Yili has evolved from a traditional manufacturer into a leader in smart manufacturing, with digitalization continuously boosting its brand vitality.
伊利正在加快其整个供应链的数字化进程。在合作牧场，伊利智能牧场大数据平台提供关于奶牛生产力、活动水平和睡眠模式的实时数据。生产设施配备了最新的自动化系统，包括机器人、无人驾驶车辆和机器臂，实现了从原料牛奶到成品仓储的全自动化操作。在消费市场上，数字化指导产品分销和营销策略，提升了整体客户体验。经过多年的创新，伊利已经从传统制造商发展成智能制造领域的领军者，数字化不断提升其品牌活力。
As noted in the Brand Finance report, Yili's robust financial performance and its dual-engine strategy of innovation and digitization have ensured the continued growth of its brand value.
正如品牌金融报告所指出的，伊利强劲的财务表现以及创新和数字化的双引擎策略确保了其品牌价值的持续增长。
