Jamie Foxx Stars in New BetMGM TV Campaign for 2024 Football Season
Jamie Foxx Stars in New BetMGM TV Campaign for 2024 Football Season
Academy and GRAMMY Award-winner's character acting is centerpiece of new series showcasing how BetMGM "treats you right"
Academy和GRAMMY Award-winner的角色扮演是展示BetMGm“善待您”的新系列的核心
JERSEY CITY, N.J., Sept. 3, 2024 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, is premiering a new football season television commercial series featuring Jamie Foxx. Throughout the entertaining campaign, Foxx displays his comedic range with several character impersonations showcasing BetMGM's brand DNA: born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right. Filmed in Los Angeles and directed by Brian Billow, the new spots will air nationwide in prime time and continue to run on multiple platforms throughout the upcoming season.
纽泽西州,2024年9月3日/美通社/ - 领先的体育博彩和iGaming运营商BetMGm将推出以Jamie Foxx为特色的全新足球赛季电视商业系列。在这个有趣的广告系列中,Foxx展示了他的喜剧才华,并扮演了几个角色,展示了BetMGM品牌的特点:诞生于拉斯维加斯,以热情、娱乐为根基,并专注于善待顾客。这些新广告在洛杉矶拍摄,由Brian Billow执导,将在全国范围内黄金时段播出,并在即将到来的赛季中在多个平台持续运行。
"I always love creating fun content with my BetMGM family when football season comes around," said Foxx. "We had a blast filming these spots and showing the swagger of BetMGM."
“每当足球赛季到来,我都喜欢与我的BetMGm家族一起创作有趣的内容,” Foxx说道。“我们在拍摄这些广告时玩得很开心,展示了BetMGm的魅力。”
Click here to download and view campaign photos (credit: BetMGM)
点击此处下载和查看广告照片(来源:BetMGM)
The spots highlight the premier experience that BetMGM provides to its customers. The first spot in the series, titled "Anthem", stars Foxx portraying a variety of characters as they go through mixed emotions on game day. Through fans' highs and lows, Foxx demonstrates how BetMGM treats customers with hotel suites and other real-world benefits redeemable through the sports betting operator's rewards program and exclusive connection to MGM Resorts International's destinations and Marriott Bonvoy.
这些广告强调了BetMGm为其客户提供的一流体验。系列中的第一个广告片名为“Anthem”,由Foxx扮演多个角色,展示了他们在比赛日的各种情绪。通过球迷的起起落落,Foxx展示了BetMGm如何通过其奖励计划以及与MGm Resorts International目的地和万豪国际酒店的独家联系为顾客提供酒店套房和其他真实世界的福利。
Click here to view the "Anthem" spot
点击此处查看“Anthem”广告
A second spot features Foxx as a sportscaster explaining BetMGM's new "Second Chance" promotion which allows anyone who places a straight bet on a player to score the first touchdown of the game to automatically win back their wager in cash if that player scores on the second touchdown of the game. A cast of characters – all played by Foxx – excitedly question the possibilities of the new offer which is exclusively available at BetMGM for the professional football season (Second Chance paid via withdrawable unrestricted funds).
第二个广告片中,Foxx扮演一名体育解说员,解释了BetMGM的新“Second Chance”促销活动。该活动允许任何下注某名球员在比赛中首次得分的人,如果该球员在比赛中第二次得分,将自动赢回他们的投注金额。一群角色全由Foxx扮演,兴奋地探讨这一新优惠的可能性,该优惠活动仅在专业足球赛季期间(Second Chance以可提取的非限制性资金方式支付)在BetMGm上可用。
Click here to view the "Second Chance" spot
点击这里查看"Second Chance"广告
In the series' third spot, Foxx highlights how BetMGM makes bettors feel welcome with a special offer allowing new BetMGM customers to earn up to $1,500 in bonus bets if their first bet loses (offer not available in NV, PR and ON; bonus bets are non-withdrawable and expire in seven days).
在该系列的第三个广告中,Foxx强调了BetMGm如何通过特别优惠让投注者感到受欢迎,让新BetMGm客户如果首次投注失败可赚取高达$1,500的奖金赌注(该优惠在NV、PR和ON不适用;奖金赌注不可提现,有效期为七天)
Click here to view the "Feel Welcome" spot
点击这里查看"Feel Welcome"广告
Matt Prevost, Chief Revenue Officer of BetMGM, said, "Jamie Foxx is a rare talent who can captivate an audience in any forum. This campaign, in partnership with Highdive, taps into his confidence and range, and will both entertain and inform viewers about BetMGM's exciting new features for football season."
BetMGm的首席营收官Matt Prevost表示:"Jamie Foxx是一个难得的天才,可以在任何场合吸引观众的注意。这个与Highdive合作的宣传活动利用了他的自信和多才多艺,将向观众展示BetMGM为足球赛季推出的激动人心的新特色,既会娱乐又会通知观众。"
"We're thrilled to unveil our latest campaign with BetMGM featuring the incredibly talented Jamie Foxx," said Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive. "Our aim was to showcase how BetMGM 'treats you right,' and Jamie's performance brilliantly captures the campaign's core message."
"我们很高兴与BetMGm合作推出由才华横溢的Jamie Foxx主演的最新广告系列,"Highdive的联合创始人兼联合首席创意官Mark Gross说。"我们的目标是展示BetMGm如何让您感到受到‘妥善对待’,Jamie的表现精彩地抓住了广告系列的核心信息。"
BetMGM currently operates in 29 markets across North America including AZ, CO, IL, IN, IA, KS, KY, LA, MD, MA, MI, MS, NV, NJ, NM, NY, NC, OH, OR, PA, SD, TN, VA, DC, WA, WV, WY as well as Ontario, Canada and Puerto Rico.
BetMGm目前在北美29个市场运营,包括亚利桑那州、科罗拉多州、伊利诺伊州、印第安纳州、爱荷华州、堪萨斯州、肯塔基州、路易斯安那州、马里兰州、马萨诸塞州、密歇根州、密西西比州、内华达州、新泽西州、新墨西哥州、纽约州、北卡罗来纳州、俄亥俄州、俄勒冈州、宾夕法尼亚州、南达科他州、田纳西州、弗吉尼亚州、华盛顿特区、华盛顿州、西弗吉尼亚州、怀俄明州,以及加拿大安大略省和波多黎各。
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
随着BetMGm不断扩展到新市场并推出新功能,负责任的游戏仍然是一个重点。此外,BetMGm自豪地提供资源帮助客户负责任地游戏,包括GameSense,这是一个行业领先的项目,由不列颠哥伦比亚省彩票公司开发和许可给美高梅度假村。通过在BetMGM的移动和桌面平台集成,客户可以获得他们在全国美高梅度假村已经熟悉的GameSense体验。这补充了BetMGM已经存在的负责任博彩工具,旨在为客户提供一个娱乐和安全的数字体验。
The BetMGM app is available for download on both iOS and Android and is accessible via desktop at
BetMGm应用程序可在iOS和Android上下载,也可通过台式电脑访问。
For more information on BetMGM, follow @BetMGM on X.
了解有关BetMGm的更多信息,请关注X上的@BetMGm。
Gambling problem? Call 1-800-GAMBLER (Available in the US),Call 877-8-HOPENY or text HOPENY (467369) (NY),Call 1-800-327-5050 (MA). 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
有赌博问题吗?致电1-800-GAMBLER(仅限美国),致电877-8-HOPENY或发送HOPENY(467369)(纽约),致电1-800-327-5050(马萨诸塞州)。仅限21岁以上。请负责任地赌博。致电1-800-NEXt-STEP(亚利桑那州),1-800-BETS-OFF(艾奥瓦州),1-800-981-0023(波多黎各)。根据符合资格要求。与堪萨斯州交叉赌场和酒店合作。请查看BetMGm.com了解条款。美国的促销优惠在华盛顿特区、密西西比、纽约、内华达、安大略省或波多黎各不可用。
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit .
关于BetMGM
Forward-Looking Statement
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding launch of the new BetMGM television commercial series featuring Jamie Foxx. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; BetMGM's ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM's ability to manage growth and access the capital needed to support its growth plans; BetMGM's ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
前瞻性声明
本新闻稿中的陈述并非历史事实,而是根据1995年修订版《私人证券诉讼改革法》(以下简称“PSLRA”)作出的前瞻性陈述,涉及重大风险和/或不确定性,其中包括美高梅国际(MGm Resorts International)向美国证券交易委员会(Securities and Exchange Commission)的公开申报。前瞻性陈述可通过使用前瞻性术语诸如“相信”、“预计”、“可能”、“将”、“应”、“寻求”、“可能”、“打算”、“计划”、“对照”、“计划”、“预估”或“预期”或这些词语的否定形式或类似的词语或词组来识别,这些词语是对或表示未来事件或趋势的预测,而不仅仅是与历史事项相关的。BetMGm已基于管理层关于未来事件和趋势的当前期望、假设和预测提供前瞻性陈述。这些陈述的示例包括,但不限于,BetMGM对推出以杰米·福克斯(Jamie Foxx)为特色的新的BetMGm电视广告系列的期望。这些前瞻性陈述不能作为确保未来绩效、条件或结果的保证,具有大量已知和未知的风险、不确定性、假设和其他重要因素,可能导致实际结果或结果与前瞻性陈述中讨论的结果不同。导致实际结果与前瞻性陈述中所示结果不同的重要因素包括:与BetMGm经营市场(包括美高梅国际)的经济和市场状况相关的风险,在游戏和娱乐行业内存在激烈的竞争;BetMGM执行其业务计划的能力;与iGaming和在线体育博彩相关的适用法律或法规的变化;BetMGM能否管理增长并获得支持其增长计划所需的资金;BetMGM能否获得在现有和新的司法管辖区增长所需的许可证、许可证和其他批准,以及MGm Resorts International在Form 10-k、Form 10-Q和Form 8-k报告(包括所有对那些报告的修正)中描述的其他风险和不确定性。在提供前瞻性陈述时,MGm Resorts International和BetMGm均没有履行任何职责或责任更新这些陈述,无论是基于新信息、未来事件还是其他原因,除非依法要求。如果MGm Resorts International或BetMGm更新了一个或多个前瞻性陈述,不应推断出它将对其他前瞻性陈述作出其他更新。
SOURCE BetMGM
资料来源:BetMGM
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