AMERICAN ADVERTISING FEDERATION ANNOUNCES 2024 MOSAIC AWARDS HONOREES
AMERICAN ADVERTISING FEDERATION ANNOUNCES 2024 MOSAIC AWARDS HONOREES
Acclaimed Podcast Host of 'The Read' and Cultural Commentator Crissle West to Host Celebration of Diversity and Inclusion, Introducing New Award Categories.
备受赞誉的播客主持人“读物”和文化评论员Crissle West将主持多元化和包容性庆祝活动,并介绍新的奖项类别。
WASHINGTON, Sept. 4, 2024 /PRNewswire/ -- The American Advertising Federation is excited to announce the honorees for the 2024 Mosaic Awards, presented by SiriusXM, a distinguished celebration of companies, agencies, and individuals who exemplify excellence in multicultural advertising and diversity, equity, and inclusion. The event will take place on September 26, 2024 in New York City, at Guastavino's, hosted by renowned cultural commentator and host of the popular podcast 'The Read,' Crissle West.
华盛顿,2024年9月4日/美通社/ - 美国广告联盟很高兴宣布2024年美盛(Mosaic)奖的获奖者,由天星卫视(SiriusXm)主办,这是一次庆祝在多元文化广告和多样性、公平和包容方面表现卓越的公司、机构和个人的盛大活动。该活动将于2024年9月26日在纽约市的瓜斯塔维诺斯(Guastavino's)举行,由著名文化评论员和备受欢迎的播客“读物”主持人Crissle West主持。
The Mosaic Awards celebrate companies, agencies, and individuals who exemplify excellence in multicultural advertising
美盛奖表彰在多元文化广告方面表现卓越的公司、机构和个人。
This year's awards introduce two new categories, further expanding the recognition of efforts to advance diversity and inclusion in the advertising industry. The Agency of the Year award will honor a majority minority owned agency that has demonstrated outstanding commitment to fostering inclusive creative and workplace environments. This year, Walton Isaacson will be named as the inaugural Honoree. The Mosaic Center Guardian Award is also being introduced to recognize an individual who directly advocates and elevates the Mosaic Center's programs, contributing significantly to the Mosaic Center's mission. This inaugural Guardian Award will be presented to a dynamic industry leader, Jeff Marshall, Principal of Marshall Media, who has shown exceptional dedication to the AAF's Mosaic Center's work.
今年的奖项引入了两个新的类别,进一步扩展了对推动广告行业多样性和包容性努力的认可。年度机构奖将表彰一家主要由少数族裔拥有的机构,该机构在促进包容性创意和工作环境方面表现出色。今年,沃尔顿·艾萨克森将被命名为首届荣誉机构。此外,还将引入美盛中心卫士奖,以表彰直接倡导和提升美盛中心项目的个人,并对美盛中心的使命做出重大贡献。首届卫士奖将授予杰出的行业领导者Jeff Marshall,他是马歇尔媒体公司的负责人,他对AAF美盛中心的工作表现出了非凡的奉献。
"The introduction of the Agency of the Year and Mosaic Center Guardian awards reflects the evolving landscape of our industry and the need to continually recognize those who are making a significant impact," said Candace D. Queen, Executive Vice President of the AAF's Mosaic Center, adding, "We are thrilled to have Crissle West as our host this year, bringing her unique voice and perspective to the awards."
AAF美盛中心执行副总裁Candace D. Queen表示:“年度机构奖和美盛中心卫士奖的引入反映了我们行业的不断发展和对那些产生重大影响的人的持续认可。”她还补充说:“我们很高兴今年有Crissle West作为主持人,她将带来独特的声音和观点。”
This year, for the first time, a jury president was introduced to the judging process, with Kai Weidie, SVP, Diversity, Equity & Inclusion, dentsu, serving in this inaugural role. The addition of a jury president brought a new level of leadership and expertise to the judging panel, which comprised top talent from key agencies and brands, including Meta, FCB, BBDO, Wieden+Kennedy, Elite Media, Walton Isaacson, AKQA, Off the Cuff, Translation and Omnicom Media Group. "Having a jury president is essential to maintaining the integrity of the judging process and ensuring that each entry is evaluated through a consistent lens," shared Queen. "Kai Weidie provided invaluable insight and leadership to this role, guiding the judges to focus not just on creativity but also on the cultural impact and relevance of each campaign."
今年,首次引入了评委会主席参与评审过程,dentsu的高级副总裁Kai Weidie担任了这个创始角色。评委会主席的加入为评审团队带来了更高水平的领导力和专业知识,该评审团由顶尖机构和品牌的顶级人才组成,包括Meta、FCb、BBDO、Wieden+Kennedy、Elite Media、Walton Isaacson、AKQA、Off the Cuff、Translation和宏盟传媒集团。Queen分享道:“评委会主席对于保持评审过程的完整性,确保每个参赛作品都能通过一致的视角评估是至关重要的。” “Kai Weidie为这个角色提供了宝贵的洞察力和领导力,指导评委们不仅关注创意,还关注每个广告活动的文化影响和相关性。”
A heartfelt thanks to the growing list of award sponsors including, SiriusXM (Presenting), The Trade Desk, Clear Channel, dentsu, Google, IPG, Omnicom Group, and Meta, for their generous support and commitment to advancing diversity, equity, and inclusion in the advertising industry.
衷心感谢越来越多的奖项赞助商,包括SiriusXm(主办方)、The Trade Desk、Clear Channel、dentsu、Google、IPG、宏盟集团和Meta,对广告行业多样性、公平性和包容性的积极支持和承诺。
The American Advertising Federation will honor the following campaigns, industry leaders and programs during the 2024 Mosaic Awards:
2024年美国广告联盟将在美国美盛奖颁奖典礼上表彰以下广告活动、行业领袖和项目:
2024 Mosaic Awards Honorees
2024年美国美盛奖获奖者
Integrated Creative Campaign
Banned Book Club
Agency: FCB Chicago
Client: Digital Public Library of America
综合创意广告活动
禁书俱乐部
代理机构:FCb芝加哥
客户:数字公共图书馆
Student Impact Award
Reclaim Your Composition
School: Brigham Young University
学生影响奖
重新找回你的作文
学校:布里格姆·扬大学
DEI Student Programs
Ogilvy School of Creativity
Agency: Ogilvy
DEI学生项目
创意奥美学院
代理商:奥美
Excellence in Supplier Diversity
More Than That with Gia Peppers
Agency: dentsu
Clients: General Motors, Procter & Gamble, Kroger, Mastercard
供应商多样性卓越奖
与Gia Peppers做得更多
代理商:電通
客户:通用汽车,宝洁,Kroger,万事达
Workforce Inclusion
Healthy Inclusion
Agency: Omnicom Health Group
员工包容性
代理商:宏盟健康集团
Mosaic Champion (Individual)
Josh Loebner, PhD
Agency: VML
美国美盛冠军(个人)
Josh Loebner, 博士
代理机构: VML
Mosaic Champion (Organization)
Omnicom Health Group
Mosaic冠军(组织)
宏盟健康集团
Allyship to Advocacy
Dreamcaster
Agency: FCB New York
Clients: Michelob ULTRA
联合起来为倡导
Dreamcaster
代理机构:FCb纽约
客户:Michelob ULTRA
Innovative Narratives
Black Don't Crack
Agency: Droga5
Client: Ad Council
创新叙事
黑人皮肤不会开裂
代理机构: Droga5
客户:广告理事会
Data-Driven Transformation
Honda Scenic Audio
Agency: VML
Client: Honda
数据驱动的转型
本田风景音响
代理机构: VML
客户: 本田
Agency of the Year
Walton Isaacson
年度代理机构
沃顿艾萨克逊
Mosaic Center Guardian
Jeff Marshall
Principal, Marshall Media
美国美盛中心卫护
杰夫·马歇尔
马歇尔媒体负责人
The Mosaic Awards continue to be a platform for the advertising community to celebrate those who advance our understanding of the multicultural market and champion diverse and inclusive practices. The 2024 ceremony promises to be an inspiring evening of recognition and reflection on the impactful work being done across the industry.
美国美盛奖继续为广告社区提供一个平台,以表彰那些推动我们对多元文化市场的理解并倡导多元与包容做法的人。2024年的颁奖典礼将是一个令人振奋的晚上,对行业中正在进行的有影响力的工作进行认可和反思。
For further details regarding this year's Mosaic Awards, including how to purchase tickets or tables, list of winners and judges, visit aaf.org/mosaicawards; or contact Candace D. Queen ([email protected]).
有关今年美国美盛奖的进一步详细信息,包括如何购买门票或桌子,获奖者名单和评委,请访问aaf.org/mosaicawards;或联系Candace D. Queen([email protected])。
If you would like to cover the Mosaic Awards gala, please contact [email protected] to request an interview or press credentials.
如果您想参加美国美盛奖晚宴的报道,请联系[email protected]以请求采访或新闻证件。
About the Mosaic Center
The Mosaic Center, a division of the American Advertising Federation, is dedicated to promoting diversity, equity, and inclusion within the advertising industry. The Mosaic Center offers a variety of programs, initiatives, and resources designed to educate and empower professionals, foster inclusive work environments, and encourage authentic, multicultural representation in advertising and media. Through its efforts under the guidance of the Mosaic Council and Mosaic NextGen Leadership Council, the Mosaic Center aims to drive meaningful change and build a more inclusive and equitable industry for all.
关于美国美盛中心
美国广告联合会的美国美盛中心致力于促进广告行业的多样性、公平性和包容性。美国美盛中心提供各种项目、倡议和资源,旨在教育和赋予专业人士能力,培育包容性工作环境,并在广告和媒体中鼓励真实的多元文化代表。通过在美国美盛委员会和美国美盛下一代领导委员会的指导下努力,美国美盛中心旨在推动有意义的变革,建立一个更加包容和公平的行业,为所有人提供机会。
About the American Advertising Federation
Established in 1905, the American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of more than 50 corporate members made up of the nation's leading advertisers, agencies, and media companies; a national network of 35,000 advertising professionals; and more than 5,000 student members. The AAF operates a host of programs and initiatives, including Advertising Day on the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the HBCUs for Advertising Fellowship, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and Mosaic10. For more information, visit .
关于美国广告联盟
成立于1905年的美国广告联盟(AAF)充当着"广告统一发声体"的角色。其成员包括50多个企业会员,由美国领先的广告商、代理商和媒体公司组成;一个由3.5万名广告专业人士构成的全国网络;以及5000多名学生会员。 AAF开展了一系列项目和倡议,包括山中的广告日,广告名人堂,广告成就名人堂,美国广告奖,用于广告奖学金的HBCUs项目,全国学生广告比赛,马赛克奖,最有前途的多元文化学生计划和Mosaic10计划。要了解更多信息,请访问网站。
SOURCE American Advertising Federation
美国广告联盟来源