PayPal Ventures Into In-Person Payments With Apple Pay Integration And Cashback Rewards
PayPal Ventures Into In-Person Payments With Apple Pay Integration And Cashback Rewards
In a bold move to penetrate the U.S. point-of-sale (POS) payments market, PayPal Holdings Inc (NASDAQ:PYPL) is integrating its debit card with Apple Inc.'s (NASDAQ:AAPL) mobile wallet and offering different cashback rewards.
为了进军美国的pos支付市场,paypal控股公司(纳斯达克:pypl)正在将其借记卡与苹果公司的移动钱包集成,并提供不同的返现奖励。
What Happened: This move is part of a strategic shift led by new CEO Alex Chriss, who joined PayPal from Intuit last year. The goal is to secure a share of in-person purchases at stores, cafes, and restaurants.
事件经过:这一举动是由新任CEO亚历克斯·克里斯领导的战略转变的一部分,他于去年从财捷集团加入paypal。目标是在商店、咖啡馆和餐厅获得实体购买的份额。
Despite being a dominant player in online and peer-to-peer payments via its Venmo app, PayPal has not previously promoted its products for in-person use.
尽管paypal在通过其venmo应用进行在线和个人对个人支付方面是主导球员,但以往并没有为其产品在线下使用进行推广。
The venture into point-of-sale payments includes 5% cash back for certain products up to $1,000 per month when using their PayPal Debit MasterCard and additional rewards from brands like DoorDash, Domino's and Sephora. PayPal will also enable customers to use debit cards with Apple Pay, capitalizing on the rising popularity of mobile wallets and "tap to pay" options.
进入pos支付领域包括在使用他们的paypal借记万事达卡时对某些产品的5%返现,每月最高可达1000美元,以及来自doordash、达美乐和sephora等品牌的额外奖励。paypal还将使客户能够使用带有apple支付的借记卡,以便利用移动钱包和“触碰付款”选项的日益流行。
As per Reuters, the company is reportedly making its largest-ever marketing investment to promote using PayPal in person, though the exact amount remains undisclosed.
据路透社报道,该公司据称正在进行有史以来规模最大的营销投资,以促进人们在线下使用paypal,尽管确切金额尚未披露。
Why It Matters: PayPal's 5% cash-back reward on a category of a user's choosing makes it one of the more competitive debit card cash-back products.
为什么它重要:paypal对用户自选类别的5%返现奖励使其成为更具竞争力的借记卡返现产品之一。
This move comes after Apple and Mastercard's increased competition for PayPal earlier in June. In August, Apple opened its NFC gates, potentially benefiting PayPal and Block Inc.
此举发生在苹果和万事达8月份对paypal加大竞争之后。在8月份,苹果开放了其nfc门,这可能对paypal和block inc.有利。
The development comes only a few days after PayPal expanded its strategic partnership with Fiserv, enhancing its checkout conversions.
此举发生在paypal扩大其与fiserv的战略合作伙伴关系仅仅几天之后,增强了其结账转化。
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Image via Shutterstock
图片来自shutterstock。
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
本报道使用Benzinga Neuro生成,并由Pooja Rajkumari编辑