Life360 Launches Advertising Platform In The U.S., Featuring Privacy-First Targeting Based On Family Insights And Location Data, With Uber Technologies As A Key Partner Offering Targeted Ads And Integrated Transportation Options For Teens With...
Life360 Launches Advertising Platform In The U.S., Featuring Privacy-First Targeting Based On Family Insights And Location Data, With Uber Technologies As A Key Partner Offering Targeted Ads And Integrated Transportation Options For Teens With...
Life360 Launches Advertising Platform In The U.S., Featuring Privacy-First Targeting Based On Family Insights And Location Data, With Uber Technologies As A Key Partner Offering Targeted Ads And Integrated Transportation Options For Teens With Parental Supervision
Life360在美国推出了广告平台，通过家庭洞察和位置数据进行隐私优先的定向广告投放，与优步技术作为关键合作伙伴提供青少年的定向广告和集成运输选择，并受到监护人的监督。
Uber signs on as strategic brand partner; Google veteran Brian McDevitt joins to lead the Life360 Ads team
优步签约为战略品牌合作伙伴；Google资深人员Brian McDevitt加入Life360广告团队主导工作。
SAN FRANCISCO, Sept. 5, 2024 /PRNewswire/ -- Life360, Inc. (NASDAQ:LIF), the leading family connection and safety company, today announced the launch of its advertising platform in the United States. The new platform leverages Life360's unique family insights and location data to deliver privacy-first targeting for advertising, connecting millions of engaged families with brands, products, and services that are relevant to their needs. Uber joins the platform as a key partner, integrating with Life360's Landing Notifications to provide timely transportation options and launching targeted ads to parents of teens for Uber teen accounts. These accounts allow teens aged 13-17 to request their own rides and order food, all with parental supervision and essential safety features built into the experience.
2024年9月5日，旧金山 / PRNewswire —— Life360, Inc. (纳斯达克:LIF)作为领先的家庭连接和安全公司，宣布在美国推出了其广告平台。新平台利用Life360独特的家庭洞察和位置数据为广告提供隐私优先的定向投放，将成千上万的活跃家庭与满足其需求的品牌、产品和服务连接起来。优步作为关键合作伙伴加入该平台，与Life360的集结通知集成，为青少年的家长提供及时的运输选择，并针对优步青少年账户的家长推出定向广告。这些账户允许13-17岁的青少年自行请求乘车和订餐，同时保证在体验中有父母监护和重要的安全功能。
