Roblox Targets 1B Users, Boosting Growth Through Apple, Alphabet, and Shopify Collaborations
Roblox Targets 1B Users, Boosting Growth Through Apple, Alphabet, and Shopify Collaborations
Roblox CEO and Co-Founder Dave Baszucki eyes 10% of the global video-game content market when it reaches 300 million daily active users by collaborating with Roblox Corp (NYSE:RBLX) announced multiple upcoming changes to encourage more traditional game developers. Techcrunch cites Roblox chief product officer Manuel Bronstein in an interview.
Roblox Corp（纽交所代码：RBLX）宣布了多项即将到来的变化，以鼓励更多传统游戏开发者。TechCrunch在一次采访中引用了Roblox首席产品官Manuel Bronstein的话。
The online gaming company is looking to open up more opportunities for creators, including a project that will power generative AI creation on the platform. TechCrunch reports that Roblox proposed a "Price Optimization" tool to help developers identify the best price for in-experience purchases.
这家在线游戏公司正在寻求为创作者开拓更多机会，包括一个将为平台上的生成式人工智能创作提供动力的项目。TechCrunch报道称，Roblox提出了一个"价格优化"工具，帮助开发者确定在体验中购买的最佳价格。
Creators will now receive 50% of the revenue for paid experiences worth $9.99, 60% for experiences worth $29.99, and 70% for experiences worth $49.99, TechCrunch cites from the annual Roblox Developers Conference Friday. The creators earn about 25% of the revenue for their paid experiences.
根据Roblox开发者年度大会上的消息，创作者现在将获得按照体验价值分别为9.99美元、29.99美元和49.99美元的付费体验收入的50%、60%和70%。TechCrunch引用了这一信息。创作者目前从付费体验中获得大约25%的收入。
Roblox CEO and Co-Founder Dave Baszucki eyes 10% of the global video-game content market when it reaches 300 million daily active users by collaborating with Apple Inc (NASDAQ:AAPL), Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) and Tencent Holdings (OTC:TCEHY),
Roblox首席执行官兼联合创始人Dave Baszucki计划通过与Apple Inc（纳斯达克代码：AAPL）、Alphabet Inc（纳斯达克代码：GOOG、GOOGL）和腾讯控股（场外交易代码：TCEHY）合作，使全球游戏内容市场达到30000000日活跃用户时占据10%的市场份额。
Bloomberg cites from the conference.
Bloomberg引用了这次大会的报道。
Baszucki told Bloomberg that the gaming market accounts for $180 billion in content revenue annually.
Baszucki告诉Bloomberg，游戏市场每年的内容收入约为180亿美元。
Roblox also tapped Shopify Inc (NYSE:SHOP) to help users sell physical products through digital Roblox experiences.
Roblox还与Shopify Inc（纽交所代码：SHOP）合作，帮助用户通过数字Roblox体验销售实物产品。
The gaming company also revealed plans for a new program to price paid-access experiences on desktop versions in real currency.
这家游戏公司还公布了一个新计划，用真实货币确定桌面版的付费体验价格。
Baszucki told Bloomberg that in 2023, Roblox paid over $800 million to its community of game developers.
Baszucki告诉彭博社，2023年，Roblox向其游戏开发者社区支付了超过8千万美元。
Roblox's fiscal 2024 investor guidance of $4.2 billion in bookings is about 2% of the global gaming market, which Baszucki estimates currently at $160 billion and $180 billion, the Verge reports. Baszucki told Verge its ambition is to reach 1 billion users, citing that Roblox could beat the entire AAA game industry.
据The Verge报道，Roblox在2024财年的投资者指引为42亿美元，约占全球游戏市场的2％，Baszucki估计目前全球游戏市场规模约为1600亿美元至1800亿美元。Baszucki告诉The Verge，Roblox的目标是达到10亿用户数，称Roblox可以击败整个AAA游戏行业。
Roblox stock gained 53% in the last 12 months. Investors can gain exposure to the stock through Vanguard Mid-Cap ETF (NYSE:VO) and Vanguard Total Stock Market ETF (NYSE:VTI).
Roblox股票在过去12个月中上涨了53％。投资者可以通过Vanguard Mid-Cap ETF（纽交所代码：VO）和Vanguard Total Stock Market ETF（纽交所代码：VTI）获得该股票的投资机会。
Price Action: RBLX stock is up 1.79% at $44.42 premarket at the last check Monday.
价格走势：最后一次查看，RBLX股票在盘前上涨了1.79％，报价为44.42美元。
Photo via Shutterstock
图片来自shutterstock。
