Amazon Targets Walmart's Grocery Market With Expanded Prime Discounts
Amazon Targets Walmart's Grocery Market With Expanded Prime Discounts
Amazon.com, Inc (NASDAQ:AMZN) expanded its Prime member benefits for grocery shoppers, offering significant discounts at Amazon Fresh stores, making it more affordable and convenient for customers.
亚马逊公司(纳斯达克:AMZN)在杂货购物者的Prime会员权益上进行了扩展,为亚马逊Fresh商店的顾客提供了重要折扣,使顾客更加实惠和便利。
The update includes exclusive savings on more than 3,000 grocery items for Prime members, both online and in-store.
此次更新为Prime会员提供了3,000多种杂货商品的独家折扣优惠,线上和线下均可享受。
The new savings program offers up to 50% off rotating grocery items and a 10% discount on Amazon's private-label brands.
这项新的优惠计划为每日不同的杂货商品提供高达50%的折扣,并为亚马逊自有品牌提供10%的折扣。
Amazon also introduced its latest private-label brand, Amazon Saver, catering to budget-conscious shoppers.
亚马逊还推出了其最新的自有品牌Amazon Saver,专为注重预算的购物者提供服务。
Also Read: Amazon Boosts Prime Benefits With Grubhub Partnership, Takes Aim At Walmart
还有更多阅读:通过与Grubhub合作,亚马逊增强了Prime会员权益,同时对沃尔玛发起挑战。
Amazon Saver, the company's new line of affordable grocery essentials, is available online and in stores. Prime members enjoy an additional 10% discount.
亚马逊Saver是该公司的新型经济实惠杂货品牌,可在线上和线下购买。Prime会员还可额外享受10%的折扣。
Prime members can also earn 5% back on their purchases with the Prime Visa, maximizing savings online and in-store.
Prime会员在购买时还可返还5%的金额,最大化线上和线下的折扣优惠。
Amazon's move marks its attempts to snatch market share from Walmart Inc (NYSE:WMT), which succeeded in growing its U.S. grocery market share by offering discounts and taking a margin hit.
亚马逊此举是为了从沃尔玛手中夺取市场份额,沃尔玛通过提供折扣并承受利润率下滑成功扩大了其在美国的杂货市场份额。
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Walmart held the top position in the U.S. grocery market with 23.6% market share in 2023 as per Statista.
沃尔玛在2023年以23.6%的市场份额在美国杂货市场上保持首位,数据来自Statista。
In August, Amazon reported second-quarter topline growth of 10% year-over-year to $148 billion, missing the Street consensus of $148.56 billion.
亚马逊在八月份报告显示,第二季度的总收入同比增长10%,达到1480亿美元,低于街头预期的1485.6亿美元。
It expects third-quarter net sales of $154 billion-$158.5 billion, versus the consensus estimate of $158.24 billion. Cantor Fitzgerald analyst Deepak Mathivanan expects a boost in the company's e-commerce moat with more regionalization.
预计第三季度净销售额为1540亿至1585亿美元,而市场普遍预期为1582.4亿美元。大摩证券分析师Deepak Mathivanan预计,公司的电子商务的竞争优势将通过地域化得到提升。
Price Action: AMZN stock is up 1.20% at $177.50 premarket at the last check Tuesday.
价格行动:周二最后一次查询显示,亚马逊股票盘前上涨1.20%,报177.50美元。
Photo by refrina via Shutterstock
照片来源:Shutterstock的refrina