No Frills and Maxi MD Join the Cricket Canada Family as the Official Grocery Partner
No Frills and Maxi MD Join the Cricket Canada Family as the Official Grocery Partner
September 10, 2024, Brampton, ON – No Frills(Open in a new tab) and Maxi(Open in a new tab)MD, Canada's popular hard discount grocery retailers, are thrilled to announce an exciting new partnership with Cricket Canada(Open in a new tab) as its Official Grocery Partner.
2024年9月10日,安大略省布兰普顿——加拿大广受欢迎的硬折扣杂货零售商No Frills(在新选项卡中打开)和Maxi(在新选项卡中打开)MD 很高兴地宣布与加拿大板球队(在新选项卡中打开)建立激动人心的新合作伙伴关系,成为其官方杂货合作伙伴。
"As Canada's fastest-growing sport, cricket has captured the hearts of many and brings communities together through the power of teamwork, passion and a shared love for the game," said Melanie Singh, President of Hard Discount, Loblaw Companies. "We look forward to working closely with Cricket Canada to bring customers and fans closer to the sport they love and ensuring our contributions make a meaningful and lasting impact."
Loblaw CompaniesHard Discount总裁梅兰妮·辛格表示:“作为加拿大发展最快的运动,板球吸引了许多人的心,并通过团队合作、激情和对比赛的共同热爱将社区凝聚在一起。”“我们期待与加拿大板球队密切合作,让客户和球迷更接近他们热爱的这项运动,并确保我们的贡献产生有意义和持久的影响。”
This partnership establishes No Frills as a key sponsor for select international matches organized by Cricket Canada on Canadian soil. The inaugural event under this new partnership will be the No Frills T20 Cup, an international tri-nation T20 cricket series featuring Canada, Nepal, and Oman. Set to take place later this month at the Maple Leaf Cricket Ground in King City, Ontario; this series promises to deliver thrilling cricket action to fans across Canada and further elevate the sport's profile in North America.
这种伙伴关系使No Frills成为加拿大板球队在加拿大境内组织的精选国际比赛的主要赞助商。这种新伙伴关系下的首场赛事将是No Frills T20杯,这是一项由加拿大、尼泊尔和阿曼参加的国际三国T20板球系列赛。该系列赛定于本月晚些时候在安大略省金城的枫叶板球场举行;该系列赛有望为加拿大各地的球迷带来激动人心的板球比赛,并进一步提升这项运动在北美的知名度。
Through this partnership, No Frills and MaxiMD will support and invest in the growth of cricket in Canada. This includes a range of experiential activations in-store and at Cricket Canada events, as well as National Team matches.
通过这种伙伴关系,No Frills和MaximD将支持和投资加拿大板球的发展。这包括店内和加拿大板球队赛事中的一系列体验活动,以及国家队的比赛。
Amjad Bajwa, President of Cricket Canada, expressed his enthusiasm for the partnership: "Cricket Canada is thrilled to partner with iconic Canadian grocery brands that are so entrenched in the daily life of so many Canadians. No Frills and MaxiMD share our commitment to community and accessibility. This exciting new partnership represents a significant step in our mission to not only enhance our National Teams and programs but also to grow the sport and help make cricket more accessible to Canadians from all walks of life."
加拿大板球队总裁阿姆贾德·巴瓦表达了他对合作的热情:“加拿大板球队很高兴能与在许多加拿大人的日常生活中根深蒂固的加拿大标志性杂货品牌合作。No Frills 和 maximD 分享我们对社区和无障碍的承诺。这种激动人心的新伙伴关系代表着我们朝着使命迈出的重要一步,我们的使命不仅是加强我们的国家队和项目,还要发展这项运动,帮助各行各业的加拿大人更容易接触板球。”
Boundaries North, Cricket Canada's commercial growth partner, played a crucial role in securing this landmark partnership in conjunction with Rock Paper Scissors Media and highlighted the strategic importance of the partnership.
加拿大板球队的商业增长合作伙伴Boundaries North在与Rock Paper Scissors Media合作确保这一具有里程碑意义的合作伙伴关系方面发挥了至关重要的作用,并强调了该伙伴关系的战略重要性。
"We are committed to expanding the reach of cricket in Canada, and our partnership with No Frills and MaxiMD is a testament to that mission" said Rahul Srinivasan, CEO Boundaries North. "This month, the No Frills T20 Cup in King City is just the beginning of what we envision as a series of exciting opportunities to showcase the talent and passion for cricket across the country. By working together with No Frills and MaxiMD, we are not only creating more platforms for athletes to compete but also bringing communities closer through the love of the game."
Boundaries North首席执行官拉胡尔·斯里尼瓦桑表示:“我们致力于扩大板球在加拿大的影响力,我们与No Frills和MaximD的合作证明了这一使命。”“本月,在金城举行的No Frills T20杯只是我们设想的一系列激动人心的机会的开始,这些机会可以展示全国各地对板球的才华和激情。通过与No Frills和MaximD合作,我们不仅为运动员创造了更多的比赛平台,而且还通过对比赛的热爱拉近了社区的距离。”
"RPS Media is pleased to be a part of the creation of this strategic partnership between two great organizations for the terrific sport of cricket in Canada. It's such a natural pairing" added Saurabh Wig, CEO of Rock Paper Scissors Media.
“RPS Media很高兴参与两个伟大组织之间为加拿大板球这项精彩运动建立的战略合作伙伴关系。这是一种非常自然的配对。” Rock Paper Scissors Media首席执行官索拉布·维格补充说。
For more information on the No Frills T20 Cup and to stay updated on ticket availability and match schedules, please visit Cricket Canada's official digital channels.
如需了解有关No Frills T20杯的更多信息以及门票供应情况和比赛时间表的最新信息,请访问加拿大板球队的官方数字频道。
About Loblaw Companies Limited
关于洛布劳有限公司
Loblaw Companies Limited brings food, pharmacy, beauty, apparel and financial services to customers through many of Canada's favourite and most-trusted brands: President's Choice, No Name, Loblaws, Shoppers Drug Mart, MaxiMD , No Frills, Real Canadian Superstore, T&T, Joe Fresh, PC ExpressTM and PC Financial. The Company's loyalty program, PC OptimumTM, has more than 16 million active members and is one of Canada's largest and best-loved reward programs.
Loblaw Companies Limited通过许多加拿大最受欢迎和最值得信赖的品牌为客户提供食品、药房、美容、服装和金融服务:总统之选、No Name、Loblaws、Shoppers Drug Mart、MaximD、No Frills、真正的加拿大超级商店、T&T、Joe Fresh、PC ExpressTM和PC Financial。该公司的忠诚度计划PC OptimumTM拥有超过1600万活跃会员,是加拿大规模最大、最受欢迎的奖励计划之一。
Loblaw's purpose is to help Canadians live life well. It makes good food affordable, health, beauty and wellness accessible, saving for the future possible, and essential style achievable.
Loblaw 的目的是帮助加拿大人过上美好的生活。它使优质的食物负担得起,健康、美容和保健变得可用,为未来储蓄成为可能,并且可以实现基本风格。
About Cricket Canada
关于加拿大板球队
Cricket Canada is the official governing body for the sport of cricket in Canada, overseeing and promoting the development of the game at all levels. With a focus on inclusivity and excellence, Cricket Canada is dedicated to fostering a vibrant cricketing community and achieving success on the international stage. Cricket Canada is recognized by the International Cricket Council, the Government of Canada and the Canadian Olympic Committee.
加拿大板球队是加拿大板球运动的官方管理机构,负责监督和促进各级板球运动的发展。加拿大板球队注重包容性和卓越性,致力于培养一个充满活力的板球社区,并在国际舞台上取得成功。加拿大板球得到了国际板球理事会、加拿大政府和加拿大奥林匹克委员会的认可。
Media inquiries:Loblaw - pr@loblaw.ca(Open in a new tab)Cricket Canada - greg@junctioncommunications.com(Open in a new tab)
媒体查询:LOBLAW-pr@loblaw.ca(在新选项卡中打开)加拿大板球队-greg@junctioncommunications.com(在新选项卡中打开)