Ubisoft Is 'Mismanaged, Shareholders Are Hostages': Investor Demands Video Game Company Go Private After Stock Drop
Ubisoft Is 'Mismanaged, Shareholders Are Hostages': Investor Demands Video Game Company Go Private After Stock Drop
Following the game's release, Ubisoft's stock price dropped over 10% within two days of Star Wars Outlaws' release.Ubisoft Entertainment SA (OTC:UBSFF) faces pressure from a minority shareholder to go private, following the release of Star Wars Outlaws.
在《星球大战亡命之徒》发布后，育碧娱乐股份有限公司（场外交易代码：UBSFF）面临来自少数股东的压力，要求其私有化。
Slovakia-based hedge fund AJ Investments, which holds less than 1% of Ubisoft's stock, issued an open letter to the company's board of directors, including CEO Yves Guillemot and major shareholder Tencent Holdings ADR (OTC:TCEHY), criticizing Ubisoft's recent performance and share value.
总部位于斯洛伐克的对冲基金AJ Investments持有不到1％的育碧股份，该公司向包括首席执行官伊夫·吉勒莫特和主要股东腾讯控股ADR（场外交易代码：TCEHY）在内的公司董事会发表了一封公开信，批评育碧最近的表现和股票价值。
Share Price Decline And Investor Demands
股价下跌和投资者需求
The release of Star Wars Outlaws, developed by Ubisoft's Massive Entertainment, was expected to boost the company's financial outlook, but early reviews and a lukewarm reception from players have raised concerns.
育碧旗下Massive Entertainment开发的《星球大战亡命之徒》的发布预计将提振该公司的财务前景，但早期的评论和玩家的冷淡欢迎引起了人们的担忧。
Following the game's release, Ubisoft's stock price dropped over 10% within two days of Star Wars Outlaws' release.
游戏发布后，育碧的股价在《星球大战Outlaws》发布后的两天内下跌了10％以上。
At that point, Ubisoft's share price dropped to 15.34 euros ($16.91). That's its lowest level since 2014, with a market capitalization of 1.97 billion euros.
当时，育碧的股价跌至15.34欧元（合16.91美元）。这是自2014年以来的最低水平，市值为19.7欧元。
Since then, shares have declined even further, closing 7.1% lower on Monday, Sept. 9, at 13.67 euros. Currently, Ubisoft stock is trading at 13.25 euros.
此后，股价进一步下跌，9月9日星期一收盘下跌7.1％，至13.67欧元。目前，育碧股票的交易价格为13.25欧元。
"Ubisoft at current state is mismanaged and shareholders are hostages of Guillemot family members and Tencent who take advantage of them," the open letter reads, according to GamesIndustry.biz.
据GamesIndustry.biz报道，公开信中写道：“目前的育碧管理不善，股东是基勒莫家族成员和利用他们的腾讯的人质。”
"Management is focused on pleasing investors with beating quarterly results and not focusing on long-term strategy to provide exceptional experience for the gamers," it continues.
它继续说：“管理层专注于以优异的季度业绩取悦投资者，而不是专注于为游戏玩家提供卓越体验的长期战略。”
AJ Investments also raised the possibility of initiating a "proxy fight" to gather support from other minority shareholders to push for a sale if the company does not respond to their demands.
AJ Investments还提出，如果公司不回应其他少数股东的要求，可以发起 “代理权争夺战”，争取其他少数股东的支持，推动出售。
AJ Investments' letter went beyond Star Wars Outlaws, criticizing the management of several of Ubisoft's other projects. The fund pointed to the free-to-play shooter XDefiant, which is also struggling to gain traction.
AJ Investments的信不仅限于《星球大战亡命之徒》，还批评了育碧其他几个项目的管理。该基金指出了免费射击游戏XDefiant，它也在努力获得吸引力。
Skull and Bones is delayed and The Division Heartland was cancelled, the investor noted. The letter further expressed concerns about long-dormant franchises like Rayman, Splinter Cell, For Honor, and Watch Dogs.
投资者指出，《骷髅与骨头》延期了，《全境封锁》也被取消了。这封信进一步表达了对雷曼、Splinter Cell、For Honor和看门狗等长期处于休眠状态的系列的担忧。
However, AJ Investments did acknowledge the success of Ubisoft's live service game Rainbow Six Siege, saying it "is doing great."
但是，AJ Investments确实承认了育碧的直播服务游戏《彩虹六号：围攻行动》的成功，称它 “表现不错”。
Future Expectations For Ubisoft
对育碧的未来期望
Ubisoft has yet to publicly respond to the letter or comment on the performance of Star Wars Outlaws.
育碧尚未公开回复这封信或对《星球大战亡命之徒》的表现发表评论。
Earlier this year, Guillemot stated that the company had a "solid" start to its financial year. He also expressed confidence in its upcoming releases, including Star Wars Outlaws.
今年早些时候，Guillemot表示，该公司的财政年度开局是 “稳健的”。他还对即将上映的作品，包括《星球大战亡命之徒》表示了信心。
Assassin's Creed Shadows is scheduled for release in November.
《刺客信条：暗影》定于11月发布。
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Image: Shutterstock
图片：Shutterstock
