EXCLUSIVE: Is Apple 'Falling Behind' Rivals Like Amazon, Alphabet? WisdomTree's Christopher Gannatti Weighs In
EXCLUSIVE: Is Apple 'Falling Behind' Rivals Like Amazon, Alphabet? WisdomTree's Christopher Gannatti Weighs In
And that trust pays off in a big way. Forget about flashy software wins or even groundbreaking tech launches. As Gannatti points out, Apple's success lies in something simpler yet more powerful: "great software that inspires a long tail of people to upgrade to a new phone."In the tech world, staying ahead of the pack is always the name of the game, but Apple Inc's (NASDAQ:AAPL) playing a different one.
在科技界，保持领先地位永远是游戏的名字，但苹果公司（纳斯达克股票代码：AAPL）的表现却有所不同。
Apple Is Laser-Focused On One Thing
苹果专注于一件事
Christopher Gannatti, Global Head of Research at WisdomTree, Inc., told Benzinga in exclusive comments that while giants like Amazon.com Inc. (NASDAQ:AMZN) and Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) face questions about keeping pace, Apple remains laser-focused on one clear goal: selling more iPhones.
WisdomTree, Inc. 全球研究主管克里斯托弗·甘纳蒂在独家评论中告诉本辛加，尽管亚马逊公司（纳斯达克股票代码：AMZN）和Alphabet Inc.（纳斯达克股票代码：GOOG）（纳斯达克股票代码：GOOG）等巨头在保持步伐方面面临质疑，但苹果仍然专注于一个明确的目标：销售更多iPhone。
"For much of the year, investors questioned if they were 'falling behind' rivals like Amazon and Alphabet," Gannatti noted. "However, we must remember that Apple is possibly the most trusted brand on the consumer side of the electronics market."
甘纳蒂指出：“在一年中的大部分时间里，投资者都在质疑他们是否'落后于'亚马逊和Alphabet等竞争对手。”“但是，我们必须记住，苹果可能是电子市场消费者方面最值得信赖的品牌。”
Apple's Success Lies In Something Simpler
苹果的成功在于更简单的东西
And that trust pays off in a big way. Forget about flashy software wins or even groundbreaking tech launches. As Gannatti points out, Apple's success lies in something simpler yet more powerful: "great software that inspires a long tail of people to upgrade to a new phone."
这种信任得到了丰厚的回报。忘记那些华而不实的软件胜利，甚至是开创性的技术发布吧。正如甘纳蒂指出的那样，苹果的成功在于更简单、更强大的东西：“激励大量人升级到新手机的优秀软件。”
With over 1 billion iPhone users worldwide, the Cupertino giant isn't merely selling phones—it's nurturing a legacy. Each update provides consumers with another reason to remain loyal to the brand. Sure, Apple rolls out cutting-edge innovations, but the magic happens when these features become the next hook for selling devices like iPhones, iPads, Macs, and AirPods.
这家库比蒂诺巨头在全球拥有超过10部iPhone用户，它不仅在销售手机，还在培育传统。每次更新都为消费者提供了另一个保持品牌忠诚度的理由。当然，苹果推出了尖端创新，但是当这些功能成为销售iPhone、iPad、Mac和AirPods等设备的下一个挂钩时，奇迹就会发生。
Take the Apple Intelligence rollout, for example. Has it revolutionized our lives yet? Not really.
以 Apple Intelligence 的推出为例。它彻底改变了我们的生活吗？不是真的。
Read Also: Apple's Glowtime Event Fails To Dazzle Fans Like AI Competitors, But Analysts Say There's No Rush For A Game-Changing Product Just Yet
另请阅读：苹果的Glowtime活动未能像人工智能竞争对手一样让粉丝眼花缭乱，但分析师表示，目前还没有急于推出改变游戏规则的产品
Turning Innovation Into Consumer Loyalty
将创新转化为消费者忠诚度
But Gannatti highlights that even this is part of Apple's strategy. "Everything Apple is doing is focusing the discussion back on how to sell more phones, tablets, laptops, computers, watches, and headphones."
但甘纳蒂强调，即便如此，也是苹果战略的一部分。“苹果所做的一切都是将讨论的重点重新放在如何销售更多手机、平板电脑、笔记本电脑、电脑、手表和耳机上。”
Apple doesn't need to be first to every innovation—it just needs to be the best at turning innovation into consumer loyalty. And with a billion iPhones in play, they're playing that game exceptionally well.
苹果不一定是每一项创新的第一位——它只需要在将创新转化为消费者忠诚度方面做到最好。而且有十亿部iPhone在玩，他们玩这个游戏的表现异常出色。
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Photo: Farknot Architect/Shutterstock.com
照片：Farknot Architect/Shutterstock.com
