Molson Coors to Bring Naked Life, the No. 1 Non-alc RTD Cocktail Brand in Australia, to the U.S.
Molson Coors to Bring Naked Life, the No. 1 Non-alc RTD Cocktail Brand in Australia, to the U.S.
"Consumers want more than just an alternative," says The beverage company expands its commitment to the growing non-alc category in 2025
这家饮料公司将在2025年扩大对不断增长的非酒精类产品的承诺
CHICAGO, Sept. 11, 2024 /PRNewswire/ -- Molson Coors continues to premiumize their portfolio across the beverage aisle, expanding their offerings in the non-alcoholic category. Today, the company announced a strategic partnership with Naked Life, the No.1 non-alc RTD cocktail company in Australia, to bring its products to the U.S. market in 2025.
芝加哥，2024年9月11日 /PRNewswire/ — Molson Coors继续在整个饮料领域推介其产品组合，扩大其在非酒精类的产品组合。今天，该公司宣布与澳大利亚排名第一的非酒精RTD鸡尾酒公司Naked Life建立战略合作伙伴关系，将在2025年将其产品推向美国市场。
Naked Life provides a better-for-you non-alc cocktail option, transforming classic cocktails and mixed drinks into versions that deliver unmistakable taste without the alcohol.
Naked Life 提供更适合您的非酒精鸡尾酒选项，将经典鸡尾酒和混合饮料转化为不含酒精的独特口感的版本。
"Consumers want more than just an alternative," says Kevin Nitz, vice president of non-alc beverages for Molson Coors. "They want a sophisticated, great-tasting option that aligns with their lifestyle. Naked Life provides a high-quality non-alc cocktail, delivering an experience of the best alc based versions," said Nitz. "After you taste Naked Life, I dare you to believe it's not a full-strength cocktail."
莫尔森·库尔斯非酒精饮料副总裁凯文·尼茨说：“消费者想要的不仅仅是替代品。”“他们想要一种符合他们生活方式的复杂、美味的选择。Naked Life提供高品质的非酒精鸡尾酒，提供最好的酒精类鸡尾酒体验，” 尼兹说。“在你品尝了 Naked Life 之后，我敢让你相信它不是一款浓度很高的鸡尾酒。”
Crafted with distilled botanicals, Naked Life is designed to deliver the same experience of traditional cocktails, with less than 10 calories per can and made with natural sweeteners.
Naked Life 采用蒸馏植物精制而成，旨在提供与传统鸡尾酒相同的体验，每罐低于 10 卡路里，由天然甜味剂制成。
Molson Coors will launch Naked Life in the U.S online and in select retail locations starting March 2025. The initial launch will include five of Naked Life's most loved RTD cocktail varieties:
从2025年3月起，莫尔森·库尔斯将在美国在线和部分零售店推出《裸体生活》。首次发布的产品将包括Naked Life最受欢迎的五种RTD鸡尾酒品种：
- Mojito: Lightly sparkling, citrusy lime and fresh mint flavors complement the rich brown sugar and rum notes.
- Negroni Spritz: A sweet blend of cherry, lemon and orange extracts combined with the bitters of cinchona and bitter orange.
- Gin and Tonic: Distilled botanicals and extracts of lemon, bitter orange, and cinchona top noted with juniper berry.
- Cosmo: Refreshing cranberry paired with zesty lime and top noted with orange liquor notes.
- Margarita: A tart, citrusy and salty experience crafted with lime extract, unmistakable tequila notes and just the right amount of salt, subtly top noted with a pot-distilled botanical blend.
- 莫吉托：淡淡的起泡酒、柑橘酸橙和清新的薄荷口味与浓郁的红糖和朗姆酒味相得益彰。
- Negroni Spritz：樱桃、柠檬和橙子提取物的甜味混合物，结合了金鸡纳和苦橙的苦味。
- 杜松子酒和补品：蒸馏植物成分和柠檬、苦橙和金鸡纳提取物以杜松子浆果为特色。
- Cosmo：清爽的蔓越莓搭配活泼的酸橙，前调是橙酒的味道。
- 玛格丽塔：一种酸味、柑橘味和咸味的体验，由酸橙提取物、明显的龙舌兰酒香气和恰到好处的盐精制而成，最上面是用锅蒸馏的植物混合物微妙地调制而成。
With growth in the non-alc RTD category, which is up nearly 70% in the U.S. over the past year, Naked Life highlights the unmet desire for drinks that offer the same premium experience as alcohol options.
随着非酒精饮料类别的增长，在过去的一年中，美国增长了近70％，Naked Life强调了人们对提供与酒精饮品相同优质体验的饮料的需求尚未得到满足。
"The consumer market is shifting and is demanding more low and no-alc options, but the availability of truly great-tasting alternatives has been slow to catch up," Naked Life founder, David Andrew explains.
Naked Life创始人戴维·安德鲁解释说：“消费市场正在发生变化，需要更多低价和无酒精的选择，但是真正美味的替代品的供应却迟迟没有赶上。”
Naked Life will join a portfolio of brands from Molson Coors that welcome all drinkers. From beers to hard seltzers, premium spirits and non-alc options, Naked Life further expands the roster of Molson Coors' portfolio of beverages that are perfect for any occasion.
Naked Life将加入莫尔森·库尔斯的品牌组合，欢迎所有饮酒者。从啤酒到烈性苏打水、优质烈酒和非酒精饮料，Naked Life进一步扩大了Molson Coors适合任何场合的饮料产品组合。
"This partnership aligns perfectly with both companies' goals to innovate and meet the evolving needs of today's consumers, allowing us to rethink the beverage landscape for the future," said Andrew.
安德鲁说：“这种伙伴关系完全符合两家公司的创新目标，满足当今消费者不断变化的需求，使我们能够重新思考未来的饮料格局。”
Learn more about Naked Life at .
要了解有关《裸体生活》的更多信息，请访问 。
About Molson Coors Beverage Company
关于莫尔森库尔斯饮料公司
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
两个多世纪以来，Molson Coors 一直在酿造饮料，让人们团结起来，庆祝生命中的所有时刻。从我们的核心力量品牌Coors Light、Miller Lite、Coors Banquet、Molson Canadian、Carling和OzUJSKO，到我们的上述高端品牌，包括Madri Excepcional、Staropramen、Blue Moon Belgian White和Leinenkugel的夏日香迪，再到我们的经济和价值品牌，例如Miller High Life和Keystone Light，我们生产许多备受喜爱的标志性啤酒。虽然莫尔森·库尔斯的历史植根于啤酒，但我们提供的现代产品组合也扩展到啤酒领域之外，包括Vizzy Hard Seltzer等调味饮料、Five Trail威士忌等烈酒和ZOA Energy等无酒精饮料。作为一家企业，我们的目标是成为员工、消费者和客户的首选，而我们的成功取决于我们是否有能力提供满足各种消费群体和场合的产品。
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
Molson Coors饮料公司是一家上市公司，通过其美洲和欧洲、中东和非洲及亚太地区报告板块开展业务，在纽约证券交易所和多伦多证券交易所上市。要了解有关莫尔森库尔斯饮料公司的更多信息，请访问molsoncoors.com。
About Naked Life
关于《裸体生活》
Naked Life's is Australia's no.1 Non Alc RTD brand with a vision to be the world's leading no/low beverage brand. Naked Life focuses on creating a platform of products for the moderating consumer, enabling them to celebrate their way, whichever way that is.
Naked Life's是澳大利亚排名第一的非酒精饮料品牌，其愿景是成为世界领先的无/低饮料品牌。Naked Life专注于为适度消费者创建一个产品平台，使他们无论以何种方式庆祝自己的方式。
SOURCE Molson Coors Beverage Company
来源 Molson Coors 饮料公司
