X Gains Ground As Facebook Slips: Musk Closes In On Zuckerberg In Social Media Face-Off
X Gains Ground As Facebook Slips: Musk Closes In On Zuckerberg In Social Media Face-Off
In a plot twist worthy of a bingeworthy drama, the so-called demise of Twitter, now rebranded as X, has been significantly overstated. According to the latest data from SimilarWeb, Elon Musk's X isn't just surviving—it's thriving.
Twitter的所谓消亡(现已更名为X)被大大夸大了,这是一个值得一看的电视剧的情节转折。根据SimilarWeb的最新数据,埃隆·马斯克的X不仅幸存下来,而且还在蓬勃发展。
The platform saw a dramatic turnaround in user engagement after its May 2024 rebranding, with growth rates skyrocketing to a peak of 28% in mid-July. By the end of August, X managed to sustain a solid 22% increase in year-over-year growth, proving that Musk's social media venture still packs a punch.
该平台在2024年5月进行品牌重塑后,用户参与度发生了戏剧性的转变,增长率在7月中旬飙升至28%的峰值。到8月底,X设法保持了22%的同比稳步增长,这证明了马斯克的社交媒体业务仍然具有冲击力。
Read Also: Elon Musk's X Faces 26% Ad Spend Decline By 2025 Amid Steep Decline In Brand Safety, Survey Reveals
另请阅读:调查显示,由于品牌安全性急剧下降,到2025年,埃隆·马斯克的X的广告支出将下降26%
Facebook's Fall From Grace: The Social Media Blues
Facebook 的 Fall From Grace:社交媒体忧郁
Meanwhile, across the social media battlefield, Mark Zuckerberg's Facebook offering from Meta Platforms Inc (NASDAQ:META) is grappling with a more troubling narrative.
同时,在社交媒体战场上,马克·扎克伯格在Facebook上从Meta Platforms Inc(纳斯达克股票代码:META)推出的产品正在努力应对更令人不安的说法。
Once the reigning king of digital socialization, Facebook has been trudging through a steady decline, with year-over-year traffic consistently dropping by 9% to 10%. The platform's troubles are emblematic of a broader trend where traditional giants are struggling to keep pace with newer, more dynamic competitors.
曾经是数字社交之王的Facebook一直在稳步下降,流量同比持续下降9%至10%。该平台的麻烦象征着更广泛的趋势,即传统巨头正在努力跟上更新、更具活力的竞争对手的步伐。
Pinterest's Pinnacle: The Underdog's Ascent
Pinterest 的巅峰:弱者的崛起
Enter Pinterest Inc (NYSE:PINS), the little engine that could. While Facebook flounders, Pinterest has been on a growth spree, boasting a robust 13% increase in user engagement by late August.
进入Pinterest Inc(纽约证券交易所代码:PINS),这是一款可以做到的小型引擎。尽管Facebook陷入困境,但Pinterest一直在疯狂增长,截至8月下旬,用户参与度强劲增长了13%。
Pinterest's consistent double-digit growth suggests that users are gravitating towards visually-driven content and creative inspiration, areas where the platform has firmly established itself.
Pinterest持续的两位数增长表明,用户倾向于以视觉为导向的内容和创作灵感,而这些领域该平台已经牢固确立了自己的地位。
App-Based Aces: Short-Form Content Dominates
基于应用程序的王牌:短篇内容占主导地位
The real surprise, however, comes from the realm of app-based social platforms like TikTok (owned by ByteDance) and Snap Inc's (NYSE:SNAP) Snapchat, which are showing impressive resilience. With steady growth rates between 9% and 15%, these platforms are capitalizing on their engaging, short-form content to attract and retain users.
但是,真正的惊喜来自基于应用程序的社交平台领域,例如抖音(由字节跳动旗下)和Snap Inc(纽约证券交易所代码:SNAP)的Snapchat,它们表现出令人印象深刻的弹性。这些平台的稳定增长率在9%至15%之间,正在利用其引人入胜的短篇内容来吸引和留住用户。
LinkedIn, the stalwart of professional networking, has seen its growth slow to a crawl. From a high of 13% in early April, its growth has decelerated to just 4% by August, highlighting the challenges even niche social networks face in a rapidly evolving digital landscape.
专业网络的坚定支持者LinkedIn的增长缓慢至停滞不前。其增长已从4月初的高点13%减速至8月份的仅4%,这凸显了即使是利基社交网络在快速变化的数字环境中也面临的挑战。
Forum Frenzy: Community-Centric Platforms on the Rise
论坛狂潮:以社区为中心的平台崛起
Globally, the rise of discussion forums like Reddit Inc's (NYSE:RDDT) Reddit and Discord underscores a shift towards more interactive and community-focused platforms. These forums have seen significant growth, with traffic increasing up to 20% by the end of the period.
在全球范围内,Reddit Inc(纽约证券交易所代码:RDDT)的Reddit和Discord等讨论论坛的兴起凸显了向更具互动性和以社区为中心的平台的转变。这些论坛取得了显著增长,到期末,流量增长了20%。
So, while Facebook may be feeling the heat, and LinkedIn faces a slowdown, X is proving that it's far from a lost cause. With its impressive rebound and sustained growth, Musk's X is not only holding its ground, but actively reshaping the social media landscape.
因此,尽管Facebook可能感受到了炎热,LinkedIn面临放缓,但X证明它远非失败。凭借其令人印象深刻的反弹和持续增长,马斯克的X不仅站稳了脚跟,而且正在积极重塑社交媒体格局。
The battle between Zuckerberg and Musk is far from over, and if current trends are any indication, X might just be the comeback kid of the social media world.
扎克伯格和马斯克之间的斗争远未结束,如果目前的趋势有任何迹象的话,X可能只是社交媒体世界的卷土重来之子。
- Musk Vs Zuckerberg: Who's Winning The Social Media War?
- 马斯克与扎克伯格:谁在社交媒体大战中获胜?
Photo: Shutterstock
照片:Shutterstock