Blizzard's Diablo 4 Generates $150M From Microtransactions, Contributing To Over $1B In Sales
Blizzard's Diablo 4 Generates $150M From Microtransactions, Contributing To Over $1B In Sales
Blizzard's Diablo 4 has reportedly generated $150 million from in-game microtransactions since its release in June 2023.
据报道，暴雪的《暗黑破坏神4》自2023年6月发布以来，通过游戏内微交易已经创造了15000万美元的收入。
The information comes from a now-deleted LinkedIn post by Harrison Froeschke, Blizzard's senior product manager.
这一信息来源于暴雪高级产品经理哈里森·弗罗什克（Harrison Froeschke）的一篇现已删除的领英发帖。
According to Eurogamer, in the post, Froeschke said: "I led the monetisation strategy of the store cosmetics, pricing, bundle offers, personalised discounts, and roadmap planning which have driven over $150m [microtransaction] lifetime revenue."
根据Eurogamer，弗罗什克在发帖中表示：“我主导了商店化妆品的货币化策略、定价、捆绑优惠、个性化折扣以及推动了超过15000万[微交易]的终身营业收入的路线规划。”
Financial Performance Of Diablo 4
暗黑破坏神4的财务表现
Froeschke's LinkedIn post also provided insight into the broader financial success of Diablo 4. According to Froeschke, the game's sales has "resulted in over $1bn total lifetime revenue."
弗罗什克的领英发帖还揭示了暗黑破坏神4更广泛的财务成功。根据弗罗什克，游戏的销售额“已经造成了超过10亿美元的终身营业收入。”
Blizzard previously reported that Diablo 4 generated $666 million within the first five days of its release. Froeschke's post said that this success is attributed to both direct sales and in-game purchases, noting that their strategy for "pricing, bundles, and discounts" was crucial in achieving these figures.
暴雪此前报告称，《暗黑破坏神4》在发布后的前五天内创造了66600万美元的收入。弗罗什克的发帖指出，这一成功归功于直接销售和游戏内购买，指出他们在“定价、捆绑和折扣”方面的策略对于取得这些数字至关重要。
Impact Of Xbox Game Pass Changes
Xbox Game Pass变动的影响
The success of Diablo 4 is also linked to recent changes in Xbox Game Pass. In July, Microsoft Corp. (NASDAQ:MSFT) introduced a new tier called Game Pass Standard, which removed day-one releases and access to over 40 games, including Diablo 4.
《暗黑破坏神4》的成功也与Xbox Game Pass最近的变化相关。7月，微软公司（纳斯达克代码：MSFT）推出了一个名为Game Pass Standard的新套餐，删除了首日发行和超过40款游戏的访问权限，包括《暗黑破坏神4》。
The removal of these titles could impact the choices of gamers subscribed to this tier. Froeschke's post stressed the significance of maintaining strong monetization strategies outside of subscription services: "Our focus on in-game purchases has proved essential in achieving substantial revenue."
这些游戏可能对订阅了这个等级的玩家的选择产生影响。弗罗什克的帖子强调了在订阅服务之外保持强大的货币化策略的重要性：“我们对游戏内购买的关注已经证明在实现可观的营业收入方面至关重要。”
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Image credits: Shutterstock.
图片来源：shutterstock。