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EssilorLuxottica and Meta Announce Long Term Partnership, Shaping the Future of the Smart Eyewear Category

EssilorLuxottica and Meta Announce Long Term Partnership, Shaping the Future of the Smart Eyewear Category

EssilorLuxottica和Meta宣布长期合作伙伴关系,塑造智能眼镜领域的未来。
ESSILORLUXOTTICA ·  09/17 00:00

Paris, France (17 September 2024) – EssilorLuxottica announced today that it has extended its partnership with Meta Platforms by entering into a new long term agreement, under which the parties will collaborate into the next decade to develop multi-generational smart eyewear products. The two companies have been collaborating successfully since 2019, resulting in two generations of Ray-Ban branded smart glasses that broke the barriers to adoption and redefined the potential for wearables in consumers' lives.
By striking the ultimate balance between form and function, using EssilorLuxottica's know-how in the industry and its global network of retail and wholesale locations together with Meta's advancements in technology, Ray-Ban Meta glasses have garnered excitement and widespread adoption. The glasses, now a mainstream product, are in high demand in the markets they're available in, including the US, CA, the UK, Australia and many European countries including Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Spain and Sweden.

法国巴黎(2024年9月17日)——EssilorLuxottica今天宣布,通过签订一项新的长期协议,它延长了与Meta Platforms的合作关系,根据该协议,双方将在未来十年内合作开发多代智能眼镜产品。自2019年以来,两家公司一直成功合作,推出了两代雷朋品牌的智能眼镜,打破了采用壁垒,重新定义了可穿戴设备在消费者生活中的潜力。
通过在形式和功能之间取得极致平衡,利用EssilorLuxottica在该行业的专业知识及其全球零售和批发点网络以及Meta在技术方面的进步,Ray-Ban Meta眼镜引起了人们的兴奋和广泛采用。这些眼镜现已成为主流产品,其现有市场需求量很大,包括美国、加拿大、英国、澳大利亚和许多欧洲国家,包括奥地利、比利时、丹麦、芬兰、法国、德国、爱尔兰、意大利、挪威、西班牙和瑞典。

"Over the past six decades, EssilorLuxottica has led the transformation and modernization of the eyewear and eyecare industry, positioning among the world's leading innovators. We invest hundreds of millions every year in R&D to create products that improve quality of life for billions of people, and impact how they see the world and each other. The incredible work we've done with Meta, still in its early stages, has already proven to be an important milestone in our journey to making glasses the gateway to the connected world. I would like to thank the EssilorLuxottica team and our Chief Wearables Officer Rocco Basilico together with the Meta team for the great job done. We look forward to continuing to chart the future of the category together," said Francesco Milleri, Chairman and CEO of EssilorLuxottica.

“在过去的六十年中,EssilorLuxottica领导了眼镜和眼部护理行业的转型和现代化,跻身于世界领先的创新者之列。我们每年在研发上投资数亿美元,以创造能够改善数十亿人生活质量的产品,并影响他们看待世界和彼此的方式。我们在 Meta 上所做的令人难以置信的工作仍处于初期阶段,已被证明是我们让眼镜成为通往互联世界门户的旅程中的一个重要里程碑。我要感谢EssilorLuxottica团队和我们的首席可穿戴设备官罗科·巴西利科以及Meta团队所做的出色工作。我们期待继续共同规划该类别的未来。” EssilorLuxottica董事长兼首席执行官弗朗切斯科·米勒里说。

"I'm proud of the work we've done with EssilorLuxottica so far, and I'm excited about our long term roadmap ahead. We have the opportunity to turn glasses into the next major technology platform, and make it fashionable in the process," said Mark Zuckerberg, Founder and CEO of Meta.

“我为我们迄今为止在EssilorLuxottica所做的工作感到自豪,也对我们未来的长期路线图感到兴奋。我们有机会将眼镜变成下一个主要的技术平台,并在此过程中使其成为时尚。” Meta创始人兼首席执行官马克·扎克伯格说。

The latest generation of Ray-Ban Meta glasses, introduced by EssilorLuxottica and Meta in the Fall of 2023, have advanced technology built seamlessly into Ray-Ban's iconic frames. They give consumers superpowers, including the ability to make phone calls, capture and share photos and videos, listen to music, and livestream content. This hands-free connectivity with loved ones allows people to truly live in the moment and experience life as it should be. The recent integration of Meta AI in the US and Canada, lets users get things done, be inspired and more easily connect.

EssilorLuxottica和Meta于2023年秋季推出的最新一代雷朋Meta眼镜采用了无缝内置于雷朋标志性镜框中的先进技术。它们赋予消费者超能力,包括拨打电话、拍摄和共享照片和视频、听音乐和直播内容的能力。这种与亲人的免提连接使人们能够真正活在当下,体验应有的生活。最近在美国和加拿大整合了Meta AI,使用户可以完成工作,获得灵感并更轻松地建立联系。

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