Snap Unveils Smart Glasses To Bring AR Technology To Physical World: What Investors Need To Know
Snap Unveils Smart Glasses To Bring AR Technology To Physical World: What Investors Need To Know
"Hundreds of millions of people are using AR on the Snapchat application. But a lot of the feedback we've gotten over the years, and a lot of what we've felt, is that it's really bound by screens," Spiegel reportedly said in an interview ahead of the Parter Summit. Snap Inc (NYSE:SNAP) on Tuesday unveiled its latest smart glasses at the company's annual Partner Summit in Santa Monica, California.
Snap Inc（meta platforms）周二在其位于加利福尼亚州圣莫尼卡的年度合作伙伴峰会上推出了最新的智能眼镜。
What Happened: According to a Bloomberg report, Snap's new smart glasses, or AR Spectacles, will come packed with technology that allows the user to overlay images and filters on the physical world.
根据彭博社的报道，Snap的新智能眼镜或AR眼镜将搭载一种技术，让用户能够在现实世界上叠加图片和滤镜。
Snap CEO Evan Spiegel announced Tuesday the AR Spectacles will initially only be available for developers interested in building new features for the glasses. Spiegel also noted that the company plans to work on improving the look of the glasses and make the functionality easier to use while developers focus on ramping capabilities.
Snap的CEO埃文·斯皮格尔周二宣布，AR眼镜最初只对有兴趣为眼镜构建新功能的开发人员开放。斯皮格尔还指出，该公司计划改善眼镜的外观，并使功能更易于使用，而开发人员则专注于扩展功能。
"Hundreds of millions of people are using AR on the Snapchat application. But a lot of the feedback we've gotten over the years, and a lot of what we've felt, is that it's really bound by screens," Spiegel reportedly said in an interview ahead of the Parter Summit.
据报道，斯皮格尔在合作伙伴峰会前的一次采访中表示:"数亿人在Snapchat应用中使用AR技术。但多年来我们收到了很多反馈，我们自己也感受到，即AR技术受限于屏幕。"
"To really unlock the full potential of AR with glasses is something that's really exciting to us."
"对于我们来说，真正释放AR眼镜的全部潜力是非常令人兴奋的。"
The new AR Spectacles are Snap's fifth generation of smart glasses. Snap has been building digital filters for years and more than 300 million people use its AR filters on average each day inside the Snapchat app. The new glasses aim to make that same technology hands-free.
Snap的新AR眼镜是第五代智能眼镜。Snap多年来一直在构建数字滤镜，每天平均有超过3千万人在Snapchat应用程序中使用其AR滤镜。新眼镜旨在让相同的技术变得无需使用双手。
"I think what's really exciting for investors and for our company is to be competing in a space where there isn't yet an established leader in AR. In fact, I think we are the leader in augmented reality," Spiegel said.
"我认为对于投资者和我们公司来说，能够在一个尚未有AR领域的领先者存在的领域竞争是非常令人兴奋的。事实上，我认为我们是增强现实的领导者。"斯皮格尔表示。
Snap's new AR glasses come as competitor Meta Platforms Inc (NASDAQ:META) gears up to unveil its own AR glasses prototype: Orion. Bloomberg reported that the company is expected to announce the glasses at its annual developer conference next week. Meta CEO Mark Zuckerberg previously said Meta was struggling to keep up with demand for its Ray-Ban Meta glasses.
与此同时，Snap的新AR眼镜面世之际，竞争对手Meta Platforms Inc（纳斯达克：META）准备推出自己的AR眼镜原型：Orion。彭博社报道称，该公司预计将在下周的年度开发者大会上宣布这款眼镜。Meta的CEO马克·扎克伯格此前表示，Meta难以满足对其Ray-Ban Meta眼镜的需求。
The AR Spectacles will be released to developers for one year at a cost of $99 per month. Developers will have to send the glasses back at the end of the year. Snap said it plans to release new AR features for advertisers, developers and creators in the coming weeks.
AR眼镜将以每月99美元的价格向开发者发布一年。开发者将需要在一年结束时将眼镜退回。Snap表示计划在接下来的几周内为广告商、开发者和创作者推出新的AR功能。
SNAP Price Action: Snap shares are down about 44% year-to-date. The stock closed Tuesday down 2.28% at $9.42, according to Benzinga Pro.
SNAP股价走势：Snap股份今年以来下跌约44%。根据Benzinga Pro的数据，该股周二收盘下跌2.28%，报9.42美元。
